average cost of capital. | Prop | Cost | Weight | Composite | Debt | 35% | 6.50% | 0.35 | 2.275 | Preferred Stock | 15% | 10% | 0.15 | 1.5 | Common Equity | 50% | 13.50% | 0.5 | 6.75 | Totals | 100% | | 1 | 10.525% | 2. As an alternative to the proportions above‚ an outside consultant for Global has suggested the following modifications: Debt 60% Preferred Stock 5 Common Equity 35 Under this new and more debt-oriented arrangement‚ the aftertax cost
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Spring 2010(Jan-June) Master of Business Administration-MBA Semester 2 MB0046 – Marketing Management - 4 Credits (Book ID: xxxxxxx) Assignment Set- 1 (60 Marks) Note: Each question carries 10 Marks. Answer all the questions. Q.1 a. Explain the meaning of market with its features. (4 marks) b. Marketing involves more activities than only being an exchange process. How can you prove the validity of this statement? (6 marks) Q.2 a. Examine how a firm’s micro environment operates when compared with
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Marketing Management 1.8 Summary Let us recapitulate the important concepts discussed in this unit: Marketing is a social activity directed towards satisfying customer needs and wants through an exchange process. The five core concepts of marketing are: Needs‚ wants‚ and demand‚ Product and services‚ Exchange process‚ Customer value and satisfaction‚ and Markets. The main functions of marketing are advertising‚ sales promotion‚ market research‚ and sales planning. Marketing
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16 SBUs operating over 4 major geographical market segments:- 2.0 Internal Analysis 2.1 Financial Analysis (Appendix A‚ B‚ C) 1. Profitability Net profit margin is keep going up from year 2007 until 2010. Unstable return on equity and return on capital from year 2007 until 2010. 2. Efficiency Debtor turnover increase from 24 days to 30 days. Unstable creditor turnover day due to financial crisis at the year 2008 and 2009. Inventory turnover increase from 7.69days until 9.7 days. 3
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Environmental scanning and competitor intelligence provide important inputs for forecasting activities. Answer: True 2. Environmental monitoring deals with tracking changes in environmental trends that are often uncovered during the environmental scanning process. Answer: True 3. Competitor Intelligence (CI) is a tool that can provide management with “early warnings” about both threats and opportunities. Answer: True 4. Competitor Intelligence gathering is no
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1.1 PRINCIPLES OF MANAGEMENT 1. “The managers of tomorrow will not be a bigger man than his father was before him.” – Critically analyse this statement and discuss the tasks expected to be performed by future managers to effectively deal with management challenges. 2. Identify four corporate social responsibility initiatives adopted by corporates which you are familiar with. Pg 102 3. “More centralization and decentralization are not advisable” – Do you agree or disagree? Justify. Suggest
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of marketing be sequential in nature? Answer: Introduction: The main purpose of marketing management is to direct those activities by which the marketing goals can be achieved. According to Cundiff & Still “To achieve the marketing objective-planning‚ organization‚ coordination & control is necessary. Whether he is a marketing manager‚ industrial middlemen or consumer retailer each &every one has to do planning‚ organization & control of activities to achieve the marketing goals
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on overall confidence. International Financial Management Unit 12 The increasing concerns related to both global and domestic economy have led to an increasing focus on risk management tools for the coming six months. Around 82 per cent are of the opinion that the level of financial risk on the company’s balance sheet will either increase or will remain constant in Q3 2012. “A large number of CFOs continue to remain focused on Risk Management as a key priority area and implementing
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and people for service marketing (Kotler et al 1999)‚ As a direct consequence brand image has a significant feature of current marketing strategy is now measured as
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all insights needed to make decisions and take actions; while in some other cases quantitative research might be needed as well. Here I present the main qualitative techniques and see how and where they can be employed. 1. Know Your Customers 2. Observational and quasi-observational techniques; 3. Projective techniques and 4. In-depth interviews 1. Know Your Customers Having a competitive advantage over other businesses targeting the same market as yours is a basic‚ survival must:
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