Problems From Chapter 2 2.12 a) and b) Forecast (86 + 75)/2 (75 + 72)/2 etc = = 80.5 73.5 77.5 107.5 98.5 87.5 100.0 78.5 79.5 95.0 = = Period 3 4 5 6 7 8 9 10 11 12 21.6 717.5 Actual 72 83 132 65 110 90 67 92 98 73 et +8.5 -9.5 -54.5 42.5 -11.5 -2.5 +33.0 -13.5 -18.5 +22.0 c) MAD MSE = = (216)/10 (7175)/10 MAPE = 100 1 n ∑D i ei = 25.61 2.13 Fcst 1 Fcst 2 223 289 430 134 190 550 210 320 390 112 150 490 Demand 256 340 375 110 225 525 Err 1 33 51 -55 -24 35 -25 Err 2 46 20 -15
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1. Name and describe the types of consumer products and give an example of each. How does the marketing differ for each product type? (AACSB: Communication; Reflective Thinking) There have 5 types: Convenience products: A consumer product that customers usually buy frequently‚ immediately‚ and with minimal comparision and buying effort. Ex: Cazines and candy‚ magazines and fast good. Shopping products: A consumer product that the customer‚ in the process of selecting and purchasing‚ usually compares
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Chapter 1 Philosophy means philein: love and sophia: wisdom‚ the love or pursuit of wisdom Philosophy beings with wonder‚ a search for the answer to a greater question Philosophy is a dynamic process‚ the dynamic nature of philosophical thinking‚ a process that is dialectical in the sense that ideas are continually analyzed in terms of their opposites‚ with the ultimate goal of creating a more enlightened synthesis The ultimate aim of philosophy is the goals is 1. the complete liberty of the
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Chapter 1: Defining Marketing for the 21st Century * Marketing is about identifying and meeting human and social needs. It is the activity‚ set of institutions‚ and processes for creating‚ communicating‚ delivering‚ and exchanging offers that have value for customers‚ clients‚ partners‚ and society at large. * Marketing creates demand for a product‚ which in turn drives revenue. Greater demand creates the need for companies to hire new workers‚ while revenue (top line) contributes to a
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Chapter 2: Aid for investment -What is the financing gap? Gap between required investment and domestic saving -Explain the Harold-Domar approach and its failings? GDP growth will be proportional to the share of investment spending in GDP. Its failings are that this model applied more to the short-run business cycle in rich countries. Also‚ he was writing in the aftermath of the Great Depression‚ thus taking high unemployment as given. -True or False. There is no relationship between aid and
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Examination Paper: Marketing Management IIBM Institute of Business Management Examination Paper International Marketing Management Section A: Objective Type (30 marks) MM.100 This section consists of Multiple choice questions & Short Answer type questions. Answer all the questions. Part One questions carry 1 mark each & Part Two questions carry 5 marks each. Part One: Multiple choices: 1. International marketing includes activities that direct the flow of goods from a. One country
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Chapter 14 Questions 1. A principal-agent relationship is a relationship where an agent makes decisions that affect the principal. Examples of explicit principal-agent relationships are the relationships between a client and a lawyer and between an investor and a money manager. Examples of implicit principal-agent relationships are an employee acting on behalf of its employer and a consumer making decisions‚ such as copying and selling a product‚ that can affect a manufacturer. 2. The
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2BLU-EYES Andre Lewis December 15th‚ 2012 Professor Fruchter Marketing Final Project TABLE OF CONTENT SITUATIONAL ANALYSIS: Marketing Summary- SWOT Analysis- Competitive Analysis- Product Offerings- Distribution Plan- MARKETING STRATEGY: Objectives- Target Markets- Positioning- Strategies- Marketing Communications- CONTROLS: ANNOTATED BIBLIOGRAPHY: Executive Summary: Using Blue-tooth technology‚ 2Blu-Eyes is preparing to launch a new state-of-the art glasses that
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Financial Analysis Task 2 A1. Concerns There are a couple of concerns with Competition Bikes Inc.‚ ProForma for year 9. The first concern is the amount of money that is allocated to research and development. For the previous three years‚ they have been all over the board with their budgets. The sixth year was $71‚460‚ the seventh year was $98‚280‚ and the eight year was $82‚284. This is concerning that the budget has fluctuated so much. In the ninth year they have allocated $85‚861. This budget
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As we all know‚ companies are in business to make money. A company may have the best product on the market or in every household but the question still remains. Are they making money? In this section‚ we will be taking a detail look at the financials of Apple since the lunch of the first Iphone in 2007. On June 29‚ 2007 (the first day of the Iphone) apple was trading at $ 121 dollars a share. At year end September 29st 2007‚ just three months after the first Iphone release‚ Apple was trading
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