The current issue and full text archive of this journal is available at www.emeraldinsight.com/0309-0566.htm EJM 44‚7/8 Consumer responses to brand extensions: a comprehensive model ´ ´ Eva Martınez and Jose M. Pina ´ Facultad de Ciencias Economicas y Empresariales‚ The University of Zaragoza‚ Zaragoza‚ Spain Abstract Purpose – This paper aims to understand the reciprocal spill-over effects of brand extensions by testing a comprehensive model that gathers both the brand extension evaluation
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Chapter 2 Introduction to Financial Statement Analysis 2-1. What are the four main financial statements? What checks are there on the accuracy of these statements? The four financial statements are: the balance sheet‚ the income statement‚ the statement of cash flows‚ and the statement of changes in shareholders’ equity. Financial are required to be audited by a neutral third party‚ who checks and ensures that the financial statements are prepared according to GAAP or accounting standards
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Samsung brand strengths Master branding strategy Samsung has managed to avoid excessive and unrelated diversification and channeled their resources around one or two dominant businesses. Samsung was previously engaged in manufacturing lower-end consumer electronics under a handful of brand names including Wiseview‚ Tantus‚ and Yepp‚ none of which meant much to consumers. To counter this negative trait‚ Samsung’s management decided to move up the value chain in an attempt to build a stronger identity;
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Samsung Case Study 1. How was Samsung able to go from copycat brand to product leader? In 1993‚ Lee unveiled “new management” which is a top-to-bottom strategy for the Samsung Company. The goal of the new management is making Samsung become a premier brand that would dethrone Sony as the biggest consumer electronics firm in the world. Samsung then hired a new group of young designers who creates sleek‚ bold‚ and beautiful product targeting high-end users. Also‚ Samsung abandoned low-end distributers
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was Samsung able to go from copycat brand to a product leader? When in 1993‚ Samsung’s CEO Lee decided to create a new type of management. he viewed this as a huge strategy for the company. The goal this new management had was to basically dethrone Sony and make Samsung the #1 company in selling electronics in the world. Samsung hired a group of innovative and young inventors to help come up with new ideas and products that would have success in the market‚ targeting high-end users. Samsung also
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global smartphone market‚ Samsung (005930) is a force to be reckoned with. The company extended its lead during the fourth quarter as it shipped an astounding 63.7 million smartphones‚ representing 29% of the global market according to research firm IDC. Samsung’s next closest competitor was Apple (AAPL) which sold 47.8 million iPhones for 21.8% of the market during the same time span. The story is much different when it comes to tablets‚ however. IDC estimates that Samsung shipped 7.9 million tablets
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SABA SHAIKH 1204-MPHMS010 MULTIPLE CHOICE QUESTIONS 1. The view of investors and creditors about firm’s financial position put an impact on firm’s……….. a) Effective interest rate. b) Market value. c) Reputation d) All of above. 2. In vertical analysis‚ each liability and equity account is expressed as a percentage of total….. a) Capital. b) Liabilities and shareholder’s equity. c) Assets. d) Sales. 3. If a company found a high current ratio and a
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Case Study of Samsung’s Mobile Phone Business I. Introduction For Samsung Electronics‚ 2003 was a watershed year. It successfully positioned itself as one of the world’s best mobile phone manufacturers and its products were featured all over the media. Many were calling its mobile phones as “the best gift for Christmas”1 or “the Mercedes of mobile phones.”2 Samsung’s achievements were particularly remarkable considering that its primary focus had previously been in semiconductors and home appliances
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Qualitative Analysis 3 1. Company Profile 3 2. Analysis of the Company’s Accounting Policies 10 Part 2: Quantitative Analysis of Financial Statements 17 1. Scope of the Analysis 17 2. Examining Credit Worthiness of IBM 17 2.1.1. Short Term Paying Ability 17 2.1.2. Long Term Solvency 22 3. Examining IBM Stock as a Investment Opportunity 23 Part 3: Conclusion 25 References 27 Appendix 1: Calculations for Financial Analysis 28 Part 1: Qualitative Analysis 1
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Inferring an organization’s performance from financial statements only; becomes difficult. Hence‚ financial ratios are used to evaluate profitability‚ liquidity‚ solvency and capital market strength. Here‚ the group has done a financial analysis of Britannia Industries Limited‚ 2011-12. PROFITABILITY RATIOS: Profitability ratios measure the degree of operating success of a company. The only reason why investors are interested in a company is that
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