LEADERSHIP QUALITIY OF RATAN TATA RATAN TATA (born December28‚ 1937 in Mumbai) is the present chairman of the Tata Group India largest conglomerate established by earlier generation of his family. PERSONALITY • Very dignified •Ethical •Dependable •Believes in keeping promise •Loyal and believes in relationship •Questioning the unquestionable • Risk taker not a speculator • Employ leadership quantities and a tremendous m motivator Motivation RATAN TATA must always keep motivating
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Introduction The Tata Nano‚ first unveiled at the New Delhi auto Expo in 2009‚ was expected to change the face of automobile sector in India and expand the Indian car market by as much as 65 per cent. However what was supposed to be a game changer failed to take off miserably in spite of the massive hype and the goodwill of Brand TATA. The problem – Strategy Though capable of single-handedly making four-wheeled transportation ubiquitous in India‚ the project as a whole failed miserable‚ the main
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RATAN TATA One of the most well-known and respected industrialists in India‚ Ratan Tata (Ratan Naval Tata)‚ is the Chairman of the salt to software conglomerate‚ Tata Group which is based in India and comprising 98 operating companies in seven business sectors across 80 countries. Ratan Tata was born to Soonoo & Naval Hormusji Tata on December 28‚ 1937. He was brought up their grandmother Lady Navajbai after his mother moved out following a troubled marriage. He studied at the Campion School in Mumbai
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Tata Iron and Steel Company was established by Dorabji Tata on August 25‚ 1907‚ as part of his father Jamsetji’sTata Group.[11][12][13] By 1939 it operated the largest steel plant in the British Empire. The company launched a major modernization and expansion program in 1951. Later‚ the program was upgraded to 2 MTPA project. In 1990‚ it started expansion plan and established its subsidiary Tata Inc. in New York. The company changed its name from TISCO to Tata Steel in 2005.[14] In August 2004‚
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Tata Nano: The World’s First RS. 1 Lakh Car Ratan Tata had an idea‚ after a personal experience‚ to produce a car which is cheaper than 1 Lakh. They realized very fast that they can’t build a car by benchmarking against existing cars‚ so they took only the important systems which are also available in a two-wheel scooter. It was brought down by dispensing with most nonessential features‚ reducing the amount of steel used in its construction‚ and relying on low cost Indian labor. The car was an unmitigated
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and Information Technology Tata Motors is India ’s largest automobile company‚ with consolidated revenues of Rs 92‚519 crore ($20 billion) in 2009-10. Tata Motors Limited is an Indian multinational automotive corporation headquartered in Mumbai‚ India. Part of the Tata Group‚ it was formerly known as TELCO (TATA Engineering and Locomotive Company). Its products include passenger cars‚ trucks‚ vans and coaches. Through subsidiaries and associate companies‚ Tata Motors has operations in the UK‚ South
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The campaign‚ created by Draftfcb Ulka‚ consists of 23 TVCs in which Kapoor plays a stand-up comedian where he presents the different products and services offered by Tata Docomo. Each TVC starts by illustrating a complexity in the category and presents the service as a means of simplifying things. Commenting on the campaign‚ KS Chakravarthy (Chax)‚ national creative director‚ Draftfcb Ulka‚ said‚ "There were many tricky challenges going into this campaign. First was the need to consolidate
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Introduction Tata Group is an Indian multinational conglomerate company headquartered in Mumbai‚ India. It encompasses seven business sectors: communications and information technology‚ engineering‚ materials‚ services‚ energy‚ consumer products and chemicals. Tata Group was founded in 1868 by Jamsetji Tata as a trading company. It has operations in more than 80 countries across six continents. Tata Group has over 100 operating companies with each of them operating independently. Out of them 32
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7/5/2011 | Tata Motors | “TATA NANO” in usa | Executive Summary This due-diligence report concludes our findings regarding the feasibility of implementing the Tata Nano‚ the world’s cheapest car‚ for expansion into the U.S. market. Taking into consideration the general environmental analysis‚ we have concluded that increasing oil prices and a stagnant economy have coupled to increase opportunities of market demand for vehicles that are; inexpensive‚ fuel-efficient and compact with very
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------------------------------------------------- Positioning the Tata Nano (A) and (B) This case deals with the positioning of the Tata Nano - for its launch and after its launch - ‚ a new version of ultra-low-cost cars produced by Tata Motors Ltd. for the India’s market. The Tata Nano aimed to revolutionize the India’s market. First‚ the goal of the Tata Nano was to be the smallest in order to be maneuverable‚ as the streets in India were extremely small and unsafe. At the same time‚ the Tata Nano had to be the most affordable
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