-Introduce Apple -Brief history -Business perspective -Products -Past problems -Diversification -Current product portfolio -Revenue overall company performance -Profit -ROA -Stock Price (template for product portfolio) Year -Introduce Smartphone Industry -Google -RIM Competitors- introduce figures -Samsung -Target Market -Marketing mix -Describe products -Functions -Packaging -History -Design -Price -Appearance -Distribution Apple Store -Promotion -Ads‚ Symbols
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programs are produced by Apple. This sort of control over the entire user process‚ from hardware to software‚ strengthens customer loyalty. Apple users generally don’t have to stray to find products and solutions they want. Apple has sold more than 3m video downloads since it began offering them through its iTunes Music Store some 55 days ago‚ the company revealed yesterday.That translates into over 54‚545 downloads a day‚ a 3.6 per cent gain on the 52‚632 downloads a day average Apple established during
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advantages? Use Barney’s framework. Apple thrives in its industry as a result of its competitive advantage over the other companies in the PC‚ smart phone‚ and tablet industries. When looking at apples competitive advantages‚ it is best to consider Barney’s VRIO framework. Barney states that the key components of competitive advantage are value‚ rareness‚ imitability‚ and organization. Apple has mastered capitalizing on these four components of competitive advantage. Apple creates value to its customers
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Apples vs. Oranges Although apples and oranges are both fruits‚ they each have many similarities and differences. Some differences are the where they’re grown‚ color‚ tastes‚ appearance and many others. The ways that they are similar are that they have the same shape‚ grown on trees‚ both are fruits and have juice. The exact definition of an apple is the” fleshy usually rounded red‚ yellow‚ or green edible pome fruit of a usually cultivated tree (genus Malus) of the rose family”. The most common
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iPads‚ and iPhones‚ but are you aware of what iSlave means? Probably not. The term iSlave is used by human rights activists to describe the labor conditions at the Apple ’s manufacturing plants in China. Sadly‚ most of us do not even care where and how these products are made as long as we can enjoy the wonders of technology that Apple can provide us. But there is something more behind these dazzled wonders‚ something that some people have chosen to ignore and some others just really ignore. Whatever
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Executive Summary History Ever since Apple Inc. was established‚ they never had a straight way to reach success‚ but today Apple. Inc is the one of the largest and most successful technological companies around the world. Their main key to success is that they have a good management team that is led by founder Mr. Steve Job. They have had some issues that may have had some bad influence to their recent success‚ such as gross margins that were not increasing despite falling component prices‚ but
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counter threats. Forces Apple has an excellent reputation as one of the best technology companies worldwide‚ remained loyal to its customers in designing their products. Apple’s power means not only attract new customers but also retain existing ones with new products and services‚ which offers the company the opportunity to extend their products. Currently‚ Apple is the only company licensed to manufacture the computers running the Mac operating system Apple systems continue to be a force
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Case study: Strategic planning at Apple Inc. Comparative Advantage Apple has gained a comparative advantage over its competitors by carefully picking their employees. According to researcher and author Alex Frankel Apple tends to only hire people whom are “passionate about what they were selling”‚ this often meant that they hired enthusiastic Apple product users. In addition‚ Apple’s employees are trained to follow a specific three-step sales process known as position‚ permission‚ and probe
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corporation‚ Apple is a company that was founded on April 1st‚ 1976‚ and incorporated on January 3rd‚ 1977. It is ranked second in the’ top 100 Best Global Brands’‚ after the well-known and worldwide company Coca Cola. In this case‚ Apple indulges and takes in its biggest increase in brand value with an astonishing 129%. It is no surprise that Apple have been so successful due to the technology and innovative ideas of Steve Jobs. He has already set the idea towards consumers that the Apple Products
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Apple Inc. uses the Apple brand to compete across several highly competitive markets‚ including the personal computer industry with its Macintosh line of computers and related software‚ the consumer electronics industry with products such as the iPod‚ digital music distribution through its iTunes Music Store‚ the smart phone market with the Apple iPhone‚ and more recently magazine‚ book‚ games and applications publishing via the AppsStore for iPhone and the iPad tablet computing device. For marketers
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