Country Manager -Play the role of a Toothpaste Category manager -About to enter the Asian market -Toothpaste brand called “All Smile” -8 Year project -6 countries offer viable market potential -China‚ Japan‚ India‚ S Korea‚ Philippines. & Thailand Goal: to develop a regional presence in Asia 4 Competitors Internationally -B&B Healthcare -Caremore -Driscol -Evers -Plus regional and local competition Consumers -Defined by lifestyle (young‚ families‚ older) and Primary Need (economy‚
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INTRODUCTION Country Manager is an international marketing simulation which focuses on the issue of international market entry and expansion. We played the role of a country manager for a major consumer products company called Allstar brand who was faced with a matured domestic in Latin America. Our country manager team developed a marketing strategy for the product Allsmile‚ choosing among six countries in Latin America. We also implemented this marketing strategy which would be profitable
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13_26_ch02.fm Page 13 Friday‚ September 8‚ 2000 2:43 PM Chapter 2 Basic Skills for Project Managers Be not afraid of greatness; some are born great; some achieve greatness—others have greatness thrust upon them. William Shakespeare Twelfth Night Introduction Before now‚ we had discussed project management in the broad sense‚ that is‚ from the perspective that any type of project—industrial assembly line‚ new construction‚ or technology implementation— operated by the same sets of rules
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order to increase its UK market share for NIVEA FOR MEN and to achieve a greater market penetration for male skincare products. NIVEA marketing team developed a marketing plan which contains list of actions that at the end satisfying the customer needs. Several marketing researches were conducted to strength the brand’s core values to get more women and men to think of NIVEA as first choice for skincare. NIVEA used the following data to re-launch NIVEA FOR MEN; * Past performance data. Market
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025 Abstract A model of thermal conductivity as a function of temperature and steel composition has been produced using a neural network technique based upon a Bayesian statistics framework. The model allows the estimation of conductivity for heat transfer problems‚ along with the appropriate uncertainty. The performance of the model is demonstrated by making predictions of previous experimental results which were not included in the process which leads to the creation of the model. Keywords: Thermal
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Name : Logesh S Username: B0884CD1 Information Technology for Managers Assignment 1. Discuss the importance of Information as a resource. Answer: Information is a resource that should be managed like other resources (i.e. people‚ money‚ land and equipment). This implies applying resource management techniques‚ like planning‚ costing‚ budgeting and evaluating‚ to the information resources of the firm‚ and assigning the position for information resources management responsibilities to more
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FIANCE FOR MANAGER ASSIGNMENT Submission Date: 05th May 2013 Question: You are required to evaluate the financial performance of AirAsia Bhd. over its recent two years operation. * A brief description of the AirAsia Bhd.’s history‚ the nature of products/services in operation and the objectives. Figure 1.0 Air Asia Logo. AirAsia Berhad (MYX: 5099) is a Malaysian low-cost airline headquartered in Kuala Lumpur. AirAsia Berhad is Asia’s largest‚ and the world’s best‚ low-fare
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major business in SCMP Group. 2 Marketing Strategy 2.1 Segmentation Segmentation help companies efficiently and effectively reach to the smaller segments of customers with products and services matching their unique needs (Philip Kotler‚ 2012‚ p209).Before proposing our marketing strategy‚ we would like to summarize the market segmentation of SCMP into 4 dimensions: Demographic‚ Geographic‚ Psychographic‚ Behavioral. Circulation 1 107‚426 SCMP 89‚669 Sunday
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established processes such as planning‚ staffing‚ measuring performance and budgeting thereby enabling an organization to do well. On the other hand‚ leadership is entirely different. It can be described as taking an organization to the future‚ exploring and successfully exploiting opportunities that come up. Leadership is about having vision‚ empowerment and most importantly providing useful change in the organization. The main differences between leaders and managers are: the relationship between
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Sales manager is an important position in a company. He does not only focus in sales alone‚ yet he needs to set sales objectives‚ forecasting‚ budgeting‚ organizing and salesforce’s recruitment. In order salesforce to achieve it objective‚ sales manager needs to create a positive environment for his salesforce. According to Barker (2001)‚ salesperson’s behavior is influenced by three groups of antecedents - activities of sales manager‚ characteristics of salesperson and an appropriate sales organization’s
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