1.0 Executive Summary The Ell’s café bistro is a full-service restaurant/cafe located in the Danga bay johor bahru . The restaurant features a full menu of moderately priced "comfort" food influenced by western and malay cooking traditions‚ but based upon time honored recipes from around the world. The cafe section of The Ell’s café bistro features a coffeehouse with a dessert bar‚ magazines‚ and space for live performers. The Ell’s café bistro will be owned and operated by The Ell’s LLC‚ a JJH
Premium Asset Balance sheet Coffee
Barco Projection Systems: Worldwide Niche Marketing Q1) How would you describe the product line strategy of Barco vis-a-vis Sony? A product line strategy is a strategy to develop an upgraded product to enable the firm to control the largest possible market share. Barcos Product line strategy in the 1980s and early 1990s was one that concentrated on segmenting markets by scan rate and developing various products aimed at various industrial markets. Its first product was a video projector for
Premium Marketing
Marketing Plan of JUST US Café.. Fair trade product had a huge growth opportunity in Canada. There were consumers who were loyal to fair trade products. Just Us ! brand of coffee was the first co-op which undertook the initiative of people and planet before profit. Increasing completion from similar units‚ large brands and Private Label of retail stores has created the need for a real marketer in the organisation. Revenues were getting down with increasing competition. Juliet had various
Premium Marketing Fair trade
Barco Projection Systems - Case Study‚ Assignment 1. Describe the product line strategy of the Barco Projection Systems Division? BPS has followed a market segment based product line. BPS differentiated these segments based on the scan rate of the projectors. Video segment projectors had scan rates of 16 kHz‚ data projectors had scan rates ranging from 16 to 45 kHz and graphics projectors at the higher end had rates from 16 to above 64 kHz. BPS was the leader in the graphics projection segment
Premium Marketing Price
Topic: Café de Coral Background of Café de Coral The Cafe de Coral Group was incorporated in 1968‚ but it would not be until September 1969 when it opened its first Café de Coral restaurant in Causeway Bay. The chain gradually expanded over the next decade and went on air in 1977 when it promoted its restaurants through TV commercials. In 1979‚ Café de Coral established its first food processing plant‚ a move commonly taken to lower costs and ensures consistency. In 1986‚ the Café de Coral
Premium Financial ratios Earnings before interest and taxes Generally Accepted Accounting Principles
Is the Internet as bad as people believe? The internet in this day of age is most likely the most useful resource we have. It is easy to access now at low cost to the user either from home using a PC‚ tablet‚ phone and even now a TV or from work or the decreasingly popular internet cafes. Surely it is a good thing to have the ability to have access and be able to share all the information you could ever want or need and can be used for a myriad of things such as: Research Banking Shopping
Premium Crimes Crime Identity theft
CAFÉ COFFEE DAY RESEARCH Introduction The given case is based on CCD the largest coffee retailer in India. It started operation since 1996 by V.G Sinddharth. CCD pioneered the café concept in India by year 2000 the company had only 14 outlets in 6 cities. It was after year 2000 the company started on a massive expansion program that has been it set up nearly 1000 outlets in India in ten years. The café coffee day is owned by ABC Ltd which is the largest producer of Arabic coffee in Asia. There were
Premium Sampling
CUSTOMER PERCEPTION AND SATISFACTION OF ASIA CAFÉ IN SUBANG JAYA CHAPTER 1 INTRODUCTION 1. Introduction This chapter provides a better understanding of the research topic. This chapter explains the background investigation‚ problem statement‚ research objectives‚ and significance of this study. 1.1 Background of Study 1.1.1 Development of food court in Malaysia Hawker centres sprung up in urban areas following the rapid urbanisation in the 1950s and 1960s. Many hawker centres
Premium Parking Restaurant Marketing
INTRODUCTION Café Coffee Day is a chain of coffee shops in India having it ’s head quarters in Chikkamagaluru‚ Karnataka. A division of Amalgamated Bean Coffee Trading Company Ltd. (ABCTCL)‚ it is commonly known as Coffee Day or CCD. It opened its first cafe in 1996 on Brigade Road in Bangalore‚ and today has the largest cafe retail chain in India - with 650 cafes in 110 cities. Headquartered in Bangalore‚ a majority of its cafes are also located in Bangalore. The cafe chain has had much success
Premium Coffee
The Hong Kong Management Association Diploma in Management Studies Spring Term 2013 Management Project A Two-Year Strategic Business Plan of Café de Coral in Hong Kong Fast Food Industry. Cover Sheet 2. INTRODUCTION 2.1 Company History & Background Café de Coral Group (0341) is the largest publicly listed Chinese fast food restaurant group in the world. The Group is principally engaged in the operation of quick service and specialty restaurants chain‚ with vertical and horizontal
Premium Fast food restaurant Fast food Fast casual restaurant