PART 1: INTRODUCTION Executive Summary Nintendo has always committed to its customers by providing high quality entertainmentproducts. In 2006‚ the company launched the Wii game console along with a catching marketingstrategy which was very successful. Today‚ the company has experienced decreased sales. Thisplan will discuss the background of the company‚ analyze Nintendo’s current situation alongwithPlaystation 3 (created by Sony) and Xbox 360 (created by Microsoft) and provide somerecommendations
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Case Analysis: Nintendo and the Wii Every industry and every company operates within a unique internal and external environment. Because of this there is never one specific strategy that dominates others‚ even within industries. Determining which strategic direction to take in order to meet goals and achieve a company’s vision is not easy or uniform. For this reason‚ simply reading about business strategy from a textbook doesn’t give the reader a true sense of real life decisions companies face
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Liquidity Ratios 2012 2011 Current Ratio 20‚025/24‚025=0.83 17‚003/27‚075=0.63 Quick Ratio (7‚138+10‚744)/24‚025=0.74 (6‚252+9‚259)/27‚075=0.57 Activity Ratios Receivable Turnover 46‚417/((10‚744+9‚259)/2)=4.6 45‚884/((9‚259+8‚784)/2)=5.1 Inventory Turnover 31‚546/((486+537)/2)=61.7 30‚814/((537+433)/2)=63.5 Profitability Ratios Rate of Return on Assets 7‚003/((139‚576+151‚220)/2)=4.8% 7‚870/((151‚220+156‚985)/2)=5.1% Rate of Return on (7‚003-56)/((78
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Ratio analysis 1. Liquidity ratio The liquidity ratios measure the company’s ability to meet its short-term debt obligations (Intermediate accounting- Kieso‚ D.E.‚ J.J. Weygandt and T.D. Warfield). These ratios include current ratios‚ quick ratios‚ and cash ratio. Current ratio: the current ratio of GM has increased from 1.29 in 2012 to 1.30 in 2013. With a higher ratio in 2013‚ it’s better for GM to meet its short-term obligation. Quick ratio: the quick ratio of GM has improved from 0.79 in 2012
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Executive summary Page 4: Situational analysis Page 5-6: Marketing strategy Page 7-8: Marketing mix Page 9-10: Critiques Page 11-12: References Executive Summary This report analyses‚ recommends and concludes details about Nintendo‚ more notably the Nintendo Wii. The report analyses the strengths‚ weaknesses‚ opportunities and threats that Nintendo has. The report touches on the marketing strategies that were used in relation to the Nintendo Wii and also critiques those marketing
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The ratios considered useful by upper management will be different than what an investor consider useful. Senior management will be concerned with the ratio like return on total assets because they want to know how the company is fairing overall and whether they will be able to meet the debt holders liability and shareholders expectation. An investor will be more concerned with ratios like return on equity because they just want to know how whether they will be able to make profit on their investment
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RATIO ANALYSIS Ratios | 2007 | 2008 | 2009 | Current Ratio | 0.98 | 0.79 | 0.91 | Quick Ratio | 0.66 | 0.41 | 0.46 | Working Capital | (43318926) | (480192556) | (199882615) | ------------------------------------------------- 2007 Current Ratio (C.R):- It shows the relationship between size of current assets and size of current liabilities. Current Ratio=Current Assets (C.A)/Current Liabilities (C.L) The standard of current ratio is (2/1) means
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* Findings and Analysis: Liquidity Ratio 1. Current Ratio: A company’s current assets divided by its current liabilities is known as the Current Ratio. This ratio is regarded as a measure of short-term debt paying ability. It measures the capability to obsolete the current liability with comparing to current asset by how many times. The equation is- Current Ratio = Current AssetCurrent Liability * The general rule of thumb calls for a current ratio of at least 2:1. If it is greater than
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SWOT Strengths • According to Datamonitor’s company profile on Nintendo‚ published on September 17‚ 2007‚ Nintendo has four main strengths: A strong brand name‚ high returns‚ high employee efficiency‚ and debt free status. • Nintendo’s strong brand name comes from about twenty-five years experience in the video gaming business. Not only do they have a strong presence in the console market but they are the leader in the handheld console market. They pioneered this market in 1989 with the
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entertainment industry has grown remarkably quickly in recent years. Since 2001‚ the market has been dominated by three major players: Sony‚ Microsoft‚ and Nintendo. Of these‚ Nintendo had the smallest market share‚ even though the company had historically dominated the market. In 2004‚ faced with strong competition from larger and wealthier rivals‚ Nintendo had to come up with an innovative strategy to maintain profitability. At that time‚ the optimal strategy was differentiation into a neglected segment
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