Candidate no: 045751 ‘NEW YORK (AdAge.com) -- Pepsi ’s Refresh Project‚ a first-of-its-kind experiment in social media’ "You ’re not going to fix this with a new logo or can or graphics‚ or ad campaign‚" he said. "This requires a major‚ comprehensive approach to the category and a refocusing to optimally capture the value of the brand at every beverage occasion‚ rather than have the discourse be ... how much volume can we pump out into the marketplace‚" said Mr. Laboy‚ PepsiCo Executive interview
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Table of Contents Executive Summary 6 Situation Analysis 7 History of the Product/Brand 8 Market Analysis 9 Product Evaluation 10 Competitor Analysis 12 Marketing Objectives 13 Marketing Strategies 16 Selecting Target Market 17 Developing the Marketing Mix 18 Product Strategy 19 Pricing Strategy 20 Placing and Distribution 22 Promotion Strategy 23 Evaluation‚ Monitoring and Control 24 Monitoring and Controlling 26 Sales Analysis
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Ratio analysis Debt ratio Debt ratio (2006-2007) = Total liabilities / Total assets = 10‚170/12‚064 = 0.84 Debt ratio (2007-2008) = 9‚210/11‚769 = Debt ratio (2008-2009) = 10‚003/11‚229 = Debt ratio (2009-2010) = 11‚043/12‚537 = Current ratio Current ratio (2006-2007) = Current assets / Current liabilities = 3‚424/4‚790 = 0.71 Current ratio (2007-2008) = 2‚164/4‚498 = Current ratio (2008-2009) = 1‚326/5‚389 = Current ratio (2009-2010) = 2‚697/6‚085 = Return on sales (ROS) Return on Sales
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examines financial ratio analysis by defining‚ the three groups of stakeholders that use financial ratios‚ the five different kinds of ratios used and their applications‚ the analytical tools used in analysis‚ and finally financial ratio analysis limitations and benefits. The paper illustrates that financial ratio analysis is an important tool for firm’s to evaluate their financial health in order to identify areas of weakness so as to institute corrective measures. While financial ratio analysis
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changing their well established Coke formula and introducing an new one in 1985 for the purpose of gaining more market share; the reason why such decision was made by Coke’s executives was mainly because of a series of marketing campaign conducted by their major arrival - Pepsi. During mid 1970s‚ Pepsi has ran a the famous “Pepsi Challenge” of blind taste tests on all the commercials to show that the majority preferred Pepsi than Coke based on its teste. By 1977‚ Pepsi had exceeded Coke’s market share
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Understanding the Concepts Professor Ingrid P. Nelson Fin 100 Introduction to Finance December 1‚ 2012 1. Imagine you are a small business owner. Determine the financial ratios that are important to the business. Compare your ratios with those that are important to a manager of a larger corporation. As a business owner‚ financial understanding is something that has to be studied before you decide that you are going to open or even start a new business. Small businesses in general run the finance
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Ratio analysis Track software‚Inc. ------------------------------------------------- Actual industy Average TS:Time series Ratio 2008 2009 2009 CS:Cross sectional | | | | Net working $21000capital | $58000 | $96000 | TS:ImprovingCS:Poor | Current 1.06 ratio | 1.16 | 1.82 | TS:ImprovingCS:Poor | Quick 0.63ratio | 0.63 | 1.10 | TS:ImprovingCS:Poor | Inventory 10.40Turnover
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Introducing New Coke Q. In your opinion‚ what was the most significant challenge (or problem) that Coca Cola faced with the Pepsi Challenge? Ans. The most significant challenge faced by Coca Cola was in the late 1970s when the top executives of the Coca Cola actually paid less and less attention to the marketing and sales of their central product and they were making attempt on diversifications‚ and the competitor Pepsi during this period targeted the young generation by
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Case Study: Coke Zero I highly agree with the statement that “companies should develop products what will bring new customers into market rather than just creating variants on the old” (Lamb et al. 289) because when old products failed‚ it is an opportunity for the company to invest in different market segments— “a subgroup of people or organizations sharing one or more characteristics that cause them to have similar product needs” (Lamb et al. 261)—that could potentially increase additional consumers
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Ratio analysis provides an indication of a company’s liquidity‚ gearing and solvency. But ratios do not provide answers; they are merely a guide for management and others to the areas of a company’s weaknesses and strengths (Palat 1999). However‚ ratio analysis is difficult and there are many limitations. This section will identify and discuss the inadequacies of accounting ratios as tools of financial analysis. ACCOUNTING POLICIES. It is difficult to use ratios to compare companies‚ because they
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