History of Pepsi-Cola and its advertising History of Pepsi-Cola Advertising as Weaponry Pepsi has marked more than the Hundred Years War with no decisive victory in sight. But then‚ perhaps victory would spoil all the fun -- not to mention the price wars that frequently let thirsty consumers load up at grocery chains for less than 17 cents a can. If it were just a matter of stuffing cola into an endless procession of cans‚ the days at Purchase and Somers‚ N.Y. (home of the Pepsi division)
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Summer Training Project Report On “Ratio Analysis and Comparative Study of Financials of IOCL with its Competitors” Submitted for partial fulfilment of the Award Of Master of Business Administration DEGREE (2011-2013) SUBMITTED BY ARUSHIBHUTANI 1103270034 UNDER THE GUIDANCE OF Internal Guide:JayaPandey School of Management ABES ENGINEERING COLLEGE‚ GHAZIABAD AFFILIATED TO MAHAMAYA TECHNICAL UNIVERSITY‚ NOIDA Candidate’s Declaration/Certificate I “ARUSHI BHUTANI” hereby
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3 February 17‚ 2013 The article‚ “The Sharpe Ratio and the Information Ratio”‚ by Deborah Kidd is about the original risk-adjusted performance measure and they are Sharpe ratio and the Information Ratio. William Sharpe designed the first performance metric to insolate excess return per unit of total risk taken. The Sharpe ratio shows whether a portfolio ’s returns are due to smart investment decisions or a result of excess risk. The Sharpe ratio measure dividends average portfolio excess return
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PART 1: INTRODUCTION Preface ____________________________________________________________ _ Branding is a way to differentiate a company‚ product or service from its competitors‚ and establish a personality that is both unique and appealing to potential customers. It is a multifaceted‚ multilayered process and discipline that aims at establishing long and profitable relationships with stakeholders. It begins with a branding strategy and is implemented throughout an organization and communicated
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MANAGEMENT INFORMATION SYSTEMS Pepsi Project Group Name: “Positive Mental Attitude Group” Submitted by: Muhammad Musa G1F12Mcom0247 Awais Asif G1F12Mcom0246 Junaid Akhtar G1F12Mcom0245 Rehan Khalid G1F12Mcom0216 Mirza Zulqar Nain G1F12Mcom0250 Awais Shahbaz G1F12Mcom0222
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Annexure A Symbiosis Centre for Distance Learning [pic] Financial Ratio Trend Analysis of 4 software companies By A project report submitted in partial fulfillment of the requirements for PGDBA in Finance Management in Symbiosis Centre for Distance Learning‚ INDIA Symbiosis Centre for Distance Learning Symbiosis Bhavan Pune - 411 016
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Interbrand‚ a branding consultancy‚ recognizeCoca-Cola as one of the leading brands in their top 100 global brands ranking in 2006. TheBusiness Week-Interbred valued Coca-Cola at $67‚000 million in 2006. Coca-Cola ranks wellahead of its close competitor Pepsi which has a ranking of 22 having a brand value of $12‚690million The Company’s strong brand value facilitates customer recall and allows Coca-Cola topenetrate markets. However‚ the company is threatened by intense competition which could havean adverse
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A SUMMER TRAINING PROJECT REPORT ON “A COMPARITIVE SURVEY OF PEPSI DEALERS IN RESPECT TO OTHER BRAND DEALERS IN ALLAHABAD AT Submitted to UTTAR PRADESH TECHNICAL UNIVERSITY In partial fulfillment of the requirement For the award of the degree of MASTER’S OF BUSINESS ADMINISTRATION SESSION (2009-2011) UNDER GUIDANCE OF: - SUBMITTED BY:- PROF. PALAVY KAUR PANKAJ JHA
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Coke market analysis Name Institution Coke Market Analysis Coke is a carbonated soft drink beverage produced by the Coca-Cola Company. The Coca- Cola Company is based in Atlanta and owns the trademark coke. Coke is produced in several product lines’ which include caffeine free cola‚ diet coke‚ coke zero and coca-cola vanilla. Coke as a product is available and also targets all the 200 countries in the world thus it is not restricted to any given region. It is also the main dominant product
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Confronting Unilever‚ Nestle and Procter&Gamble cash flow ratios (Main graph) Confronting the Unilever cash flow to sales ratios in the last three years with the same ratios of Nestle and Procter&Gamble gives several interesting points. (A) The constant relevant gap with Procter&Gamble is due both for the P&G’s superior gross margin‚ due to lower costs of goods sold‚ which leads to better net profits‚ and the advantages of to the generally accepted accounting principles (G.A.A.P.) used in
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