THE BEVERAGE BATTLEFIELD In 2003‚ Jagdeep Kapoor‚ chairman of Samsika Marketing Consultants in Mumbai (formerly Bombay)‚ commented that "Coke lost a number ofyears over errors. But at last it seems to be getting its positioning right." Similarly‚ Ronald McEachern‚ PepsiCo ’s Asia chief‚ asserted "India is the beverage battlefield for 2003." The experience ofthe world ’s two giant soft drinks companies in India during the 1990s and the beginning of the new millennium was not a happy one‚ even though
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Current Market Conditions Paper Productivity Coca is always looking for ways to improve their productivity to stay a top notch competitive in the market of soft drinks. Currently Coca is introducing a new system call MC9000. Coca-Cola’s deployment of Symbol’s flagship MC9000 mobile computers across EMEA operations is part of a strategic initiative to improve the efficiency‚ productivity and customer service delivered by its mobile workforce. The Symbol mobility platform replaces
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Coke Strengths: 1. In 1993 Coke held a 59% share of the fountain market—using it to promote the brand further. 2. Coke earned a high percentage of its profits in the international market. They established themselves with the help of “ ‘anchor bottlers’—large‚ committed‚ and experienced bottling outfits like Norway’s Ringnes and Australia’s Amatil” 3. During WWII Coke was able to establish itself in the European and Asian markets with the help of the government because it was being
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http://www.investopedia.com/university/ratios/liquidity-measurement/default.asp LIQUIDITY RATIOS: The first ratios we’ll take a look at in this tutorial are the liquidity ratios. Liquidity ratios attempt to measure a company’s ability to pay off its short-term debt obligations. This is done by comparing a company’s most liquid assets (or‚ those that can be easily converted to cash)‚ its short-term liabilities. In general‚ the greater the coverage of liquid assets to short-term liabilities the
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FINANCIAL RATIOS Gross Profit to Sales (Gross Profit Ratio): profitability ratio that shows the relationship between gross profit and total net sales revenue. Gross margin/Net sales The gross margin is not an exact estimate of the company’s pricing strategy but it does give a good indication of financial health. Without an adequate gross margin‚ a company will be unable to pay its operating and other expenses and build for the future. In general‚ a company’s gross profit margin should be stable
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Financial Reporting Problem: The Procter & Gamble Company “On my honor‚ as a student‚ I have neither given nor received unauthorized aid on this academic work.” _____________ _____________ _____________ _____________ Financial Reporting Financial Reporting Problem Fall 2011 [pic] In order to evaluate your understanding of the use of accounting information‚ you are asked to analyze the 2007
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Financial Ratios The creditable performance calculation for the Valley of the Sun United Way (VSUW) is used to guarantee that their organization will perform at their most likely current ratio‚ long-term solvency ratio‚ contribution ratio‚ and general and management/expense ratio (Goetsch & Davis‚ 2010). The current ratio will enable VSUW to easily see their current expenses that may be aquired and make sure that the organization has enough resources to pay all of their current obligations
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GROUP 1 REPORT FINANCIAL RATIOS Financial ratios are useful indicators of a firm’s performance and financial situation. Most ratios can be calculated from information provided by the financial statements. Financial ratios can be used to analyze trends and to compare the firm’s financials to those of other firms. In some cases‚ ratio analysis can predict future bankruptcy. SOURCES OF DATA FOR FINANCIAL RATIOS Balance Sheet Income Statement Statement of Cash Flows Statement of Retained
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a good indicator of the cost of using those buildings and equipment? Compare that situation to a company with new buildings and equipment where there will be large amounts of depreciation expense. The remainder of our explanation of financial ratios and financial statement analysis will use information from the following income statement: Example Corporation Income Statement For the year ended December 31‚ 2011 | | Sales (all on credit) | $500‚000 | Cost of Goods Sold | 380‚000
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The financial ratios are: Liquidity Ratio- The firms ability to satisfy the short term obligations. (Gitman‚ 2007) Activity ratio- That measure the speed with which various accounts are converted into sales or cash‚ inflows or outflows. (Gitman‚ 2007) Debt ratio- That measures the proportion of total assets financed by the firms creditors. (Gitman‚ 2007) Profitability ratio- measures enable the analyst to evaluate the firms profits with respect to a given level of sales a certain level of assets
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