Macro-environment Analysis on AirAsia and its effect on Marketing Decision Making | Prepared by Gajanayagam Jeyasundram | | | | This paper looks at a comprehensive macro-economic analysis using PESTEL and how it influenced marketing strategy and initiatives at AirAsia. | Table of Content | Content | 1.0 | Introduction * 1.1 Company Background | 2.0 | Macro-environment Analysis * 2.1 Demographic Factors * 2.2 Economic Factors * 2.3 Natural Factors * 2.4 Technological
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financial analysis By: andreas ioannides E-mail: TABLE OF CONTENTS. INTRODUCTION. PROCEDURE. FINDINGS. 1.0 INVESTMENT RATIOS - MEASURES OF EFFICIENCY. 1.1 Earnings per Share. 1.2 P/E Ratio or Price / Earnings Ratio 1.3 Dividend Yield. 1.4 Dividend Cover. 2.0 PRIMARY OPERATING RATIOS - MEASURES OF EFFICIENCY. 2.1 Return on Capital Employed 2.2 Debtors Turnover
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11/16/2009 MRK526MT CASE ANALYSIS-NATUREVIEW FARM SUBMITTED TO DONNA GEARY | BY MAHMOUD ISSA TABLE OF CONTENT EXECUTIVE SUMMERY THE PROBLEM CHANNEL ANALYSES SITUATION ANALYSES FINANCIAL ANALYSES ORGANIZATIONAL OBJECTIVES ALTERNATIVES/ OPTIONS RECOMMENDATION IMPLEMENTATION PLAN BIBLIOGRAPGHY PAGE 3 4‚5 6‚7 7‚8 9 9 10-16 17 18 19 2 Executive Summery The Problem Natureviews main problem is that they have to make strategic marketing decisions to grow revenues to $20‚000‚000 from
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Bibliography: Barry‚ E. and Jamie‚ E. (2009) Financial accounting and reporting. 13th ed. Harlow: Pearson Education‚ pp. 164-254. Bayldon‚ R.‚ Woods‚ A. and Zafiris‚ N. (1984) A note on the ’pyramid ’ technique of financial ratio analysis of firms ’ performance Charles‚ H.G. (2009) Financial Reporting and Analysis: Using Financial Accounting Information. 11th ed. Masan‚ OH45040‚ USA: South-western Cengage Learning‚ pp. 177 to 297. Flex monitoring team. (2005) Financial Indicators for Critical Access Hospitals
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Introduction AirAsia Berhad is the leading airline in Asia which offers the largest low fare for domestic and international flights. It was established as a low cost airline as a dream by making flying is possible for everyone. It is just like their company slogan ‘Now Everyone Can Fly’. It scheduled to travel up to 78 destinations across to 25 countries domestically and internationally. AirAsia was a company originally owned by Malaysian government which was later bought by Anthony Francis
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FINANCIAL ANALYSIS: Understanding financial performance using the technique of ratio analysis of listed companies Executive Summary Companies are said to be listed (quoted) when their shares are publicly traded on a stock exchange. A systematic use of ratios is widely used by managers‚ creditors‚ regulators and investors to analyze the financial performance of listed and unlisted companies. The listed companies have an extra ratio analysis (investor ratios) which cannot be used
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INTRODUCTION * AirAsia Berhad is part of the AirAsia Group‚ a world-famous low cost airline that operates extensive networks both domestically and internationally. * Since pioneering the low-cost carrier (“LCC”) model in ASEAN in 2001‚ it has grown from a domestic airline to the leading airline in Malaysia serving more than 55 destinations from its five hubs in Malaysia. Along with its affiliates (Thai AirAsia‚ Indonesia AirAsia‚ Philippines’ AirAsia and AirAsia Japan)‚ AirAsia Group is the largest
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organization that our group had chosen is AirAsia. AirAsia is Asia’s leading airline was established with the dream of making flying possible for everyone. Since 2001‚ AirAsia has swiftly broken travel norms around the globe and has risen to become the world’s best. With a route network that spans through our innovative solutions‚ efficient processes and a passionate approach to business. Together with associate companies‚ AirAsia X‚ Thai AirAsia and Indonesia AirAsia‚ AirAsia is set to take low-cost flying
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Financial Ratio Analysis PROFITABILITY - Ability to sell a product for more than the cost of producing it. - Not an exact estimate of the company’s pricing strategy but give a good indication of financial health. - Without an adequate gross margin‚ a company will be unable to pay its operating and other expenses and build for the future. - Should be stable should not fluctuate much from one period to another‚ unless the industry it is in has been undergoing drastic changes which will
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AirAsia was initially launched in 1996 as a full-service regional airline offering slightly cheaper fares than its main competitors. Unable to stimulate the market or attract enough passengers‚ the company was beset with major financial troubles. In 2001‚ Tony Fernandes reinvented the airline to model Southwestern’s no-frills/low cost design and with only three B737 aircrafts was able to quickly create one of the most profitable airlines in the world. Economies of Scale – Economies of scale exist
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