MARKETING MANAGEMENT PROJECT MARKETING PLAN OF APPLE INC. NİHAT HACIOĞLU ALİREZA BANAEİFAR ISTANBUL UNIVERSITY FACULTY OF BUSINESS ADMINISTRATION MBA PROGRAM 2012 Table of Contents Overview 1. Firm Analysis a. Objectives b. Mission c. Vision d. Marketing Objectives 2. Environmental Analysis a. Macro Environment b. Micro Environment 3. Market and Competitor Analysis 4. Strategic Analysis such as SWOT‚ BCG 5. External and Customer
Premium Apple Inc.
INTRODUCTION Apple Inc.‚ formerly Apple Computer‚ Inc.‚ is a multinational corporation that creates consumer electronics‚ personal computers‚ computer software‚ and commercial servers‚ and is a digital distributor of media content. Apple’s core product lines are the iPhone smart phone‚ iPad tablet computer‚ iPod portable media players‚ and Macintosh computer line. Founders Steve Jobs and Steve Wozniak effectively created Apple Computer on April 1‚ 1976‚ with the release of the Apple I‚ and incorporated
Premium Marketing Apple Inc. Apple Store
A Financial Ratio Quarterly Trend Analysis of Nike‚ Inc. Stock Symbol: NKE Listed on the New York Stock Exchange In Partial Fulfillment of the Requirements of the Course: FIN 6406 Report Completed By: 1. Introduction A financial ratio quarterly trend analysis was completed to provide the reader with a clear assessment of the financial health of the company: NIKE International. Just knowing that this company chose a symbol that references the winged goddess of victory seems to have been a
Premium Financial ratios Financial ratio
their product to customers. I have selected three companies from different countries that use social media besides company corporate websites. • HTC – Telecommunication equipment (Taiwan) • Nestle – Food producers (Switzerland) • May bank- Financial services (Malaysia) HTC – Telecommunication equipment (Taiwan) Starting its operation in 1997‚ HTC has made a name for
Premium Social network service Facebook
SMT.M.M.K COLLEGE OF COMMERCE & ECONOMICS | APPLE INC. | APPLE INC. formerly Apple Computer‚ Inc.‚ is a multinational corporation that creates consumer electronics‚ computer software‚ and commercial servers | | SAURABHI PHANASGAONKAR 40 Index Serial No. | Particulars | Page No. | 1. | Introduction | | 2. | History | | 3 | Management Board | | | Steve Jobs | | 4. | Apple Products | | 5. | Apple’s comeback | | 6. | Small Solutions & Alternatives
Premium Apple Inc. Steve Jobs
NASDAQ About $2000-$3000 in cash. This is enough to buy about 100 shares of a stock with a price within the $20-$30 range. Eventually‚ one would like to build up a position of 500-1000 shares in several stocks. Bonds Bond— is a fixed interest financial asset issued by governments‚ companies‚ banks‚ public utilities and other large entities. Great American Mutual Funds Mutual Funds— an investment program funded by shareholders that trades in diversified holdings and is professionally managed
Premium Investment Finance Deposit account
{draw:g} {draw:g} {draw:g} Internal Analysis _Mission Statement : Apple is committed to bringing the best personal computing‚ portable digital music and mobile communication experience to students‚ educators‚ creative professionals and consumers around the world through its innovative hardware‚ software and internet offerings._ Resources Apple and innovation has almost been synonymous. Apple’s has been through many ups and few downs in its life and this trend brings out clearly its
Premium Apple Store Apple Inc. Steve Jobs
APPLE INC. IN 2010 Apple Inc. in 2010 Student Name American Public University Business 620 Apple Inc‚ in 2010 Steve Jobs and Steve Wozniak created Apple Computer Inc. in 1976‚ introducing the first apple personal computer that was mass produced. Throughout the years apple has attained great heights and success in the computer and technological arena. The company has had a competitive advantage in the creation and marketing of the iPod‚ iPhone‚ and various other personal media devices including
Premium Apple Inc. Steve Jobs
case study comparing Canon‚ Inc. and Apple Computer‚ Inc. Ikujiro Nonaka Institute of Business Research‚ Hitotsuhashi University‚ Kunitachi‚ Tokyo‚ Japan Martin Kenney Department of Applied Behavioral Sciences‚ University of California‚ Davis‚ CA 95616‚ USA Abstract This paper argues that innovation can be best understood as an information process which is then concretized as a product that meets demand. Two very different firms‚ Canon Inc. and Apple Computer Inc.‚ are used as case study illustrations
Premium Apple Inc. Innovation Steve Jobs
Apple‚ Inc. 2014 and the Global Smartphone Industry Learning Objectives • The dynamics of industries and customers change over time and its implications for strategic actions • The nature of sustainable competitive advantage • The timing of strategic moves • Multisided business platforms • The challenge of reinvigorating competitive advantage through innovation • The role of technology standards in competitiveness • Role
Free Apple Inc. Steve Jobs