.............. 3 SWOT analysis ............................................................................................................................ 4 Porter’s 5 forces analysis............................................................................................................ 5 Organization chart...................................................................................................................... 9 Function tree of the company……………………………………………………………………………………………
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Nike Inc. International Strategic Marketing 8 Prepared for: 22-03-2009 Prepared by: Table of contents Case summary 3 Analysis Growth strategy 4 Competitor Analysis 6 SWOT analysis 8 Five forces model 9 Nike Case Summary Nike is a major publicly traded sportswear and equipment supplier based in the United States. It is the world ’s leading supplier of athletic shoes and apparel‚ and a major manufacturer of sports equipment
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Short Company Introduction The company is an American multinational Corporation founded in 1964 as Blue Ribbon Sports and officially became Nike‚ Inc. in 1971 that is well-known with the swoosh logo and engaged in the design‚ innovation‚ marketing and selling of athletic footwear‚ apparel‚ equipment‚ accessories and services. The company takes its name from Nike the Greek goddess of victory. The company is renown with its slogan “Just Do It” [1] Nike products are sold all around the World includes
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The Business Vision and Company Mission Statement While a business must continually adapt to its competitive environment‚ there are certain core ideals that remain relatively steady and provide guidance in the process of strategic decision-making. These unchanging ideals form the business vision and are expressed in the company mission statement. In their 1996 article entitled Building Your Company’s Vision‚ James Collins and Jerry Porras provided a framework for understanding business vision
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Introduction As a new investor and with the current state of the United States economy‚ my investment objectives will be centered around a significant level of capital appreciation‚ as well as marketability‚ liquidity‚ and a substantial level of safety. As a college student‚ I will be looking to analyze and invest in stocks that I will be able to hold for many years and that also provide growth. I will reinvest dividends that I earn back into my portfolio to purchase additional securities that
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Toyota in Europe Kaizen “Continuous improvement. As no process can ever be declared perfect‚ there is always room for improvement.” 1 2 4 5 6 7 8 9 1. From Looms to Cars: Toyota’s History 6 2. Global Toyota 10 3. Toyota in Europe 14 4. The Toyota Production System 30 5. Customer First 34 6. Sustainability: Economic‚ Environmental and Social Stewardship 38 7. The Vehicle Line-Up 46 8. Motorsport & Formula One 58 9
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Contents TELUS - A Brief History TELUS Mobility was formed in 1982 to provide Alberta’s Natural Resources Industry with an analog mobile network. Since then TELUS Mobility has made several advances in the mobile industry‚ some being industry firsts. TELUS launched their Digital network in 1992‚ heading the journey into a new age of telecommunications. A few years down the road in 1998‚ coverage was expanded to British Columbia as a part of a merger with BCTel. From there‚ only a year later
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AT A GLANCE HTC Corporation (originally High Tech Computer Corporation) is a smart phone manufacturer founded in 1997 and based in Taiwan‚ as an outsourcing company. HTC Corporation prides itself on offering open source mobile phones which are easy for both developers and users‚ and has quickly established its reputation as a leading company behind many of the markets most popular operated branded-devices. According to the HTC profile on the Wikipedia Online Encyclopedia HTC retains approximately
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diversification. Market penetration was the initial strategic direction chosen for our company – the Desire Company aiming to market entry-level cameras and multi-featured cameras to four market regions Europe-Africa‚ Asia-Pacific‚ Latin America‚ and North America. There are two reasons for it. Firstly‚ we did not know the operation of the company when we took over it and we didn’t want to venture. Moreover‚ the company can increase its market share which implies increased economies of scale and experience
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Tootsie The 1980’s were a time of change for various groups protesting their treatment and attempting to gain more rights and respect in the United States‚ women being one of the most prominent groups as they were heavily objectified and restrained during this period. The 1982 film “Tootsie” was most notorious for the portrayal of women as defenseless and weak while implementing a male dominated script and thus affirmed the traditional middle class views of gender roles in the 1980’s. While the
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