Strategy for sustaining momentum for Tata Ace Brief Background of Ace y India ’s first mini truck y Launched in May 2005 y Tag line Small is Big y Answer to the marketing myopia of three wheelers Idea behind launching Tata Ace Market Situation y y y Govt plans of road expansion. High GDP growth rate positively correlated with truck penetration. High probability of increased demand in LCV segment. Company Situation y y Tata product portfolio lacked greater than 45
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Tata Tea Ad Analysis Tata Tea “ Jaago Re” Ad Campaign Analysis Tata Tea Overview o Formed in 1983 from the erstwhile Tata Finlay Company‚ a joint venture company formed in 1964‚ Tata Tea Limited is a group Company of TATA Group. Positioning in the market o Tata Tea announced a new chapter in its evolution by unfolding an innovative positioning and presentation of its largest tea brand – Tata Tea. o The brand shifted its positioning from a brand
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SYNOPSIS The case illustrates the opportunities‚ challenges and trade-offs involved in the design‚ prototyping and marketing of the Nano — the so-called people’s car — by Tata Motors Ltd. (TML)‚ a Tata Group company. The case takes place nine months after the company’s chairman‚ Ratan Tata‚ launched the Nano‚ on January 10‚ 2008‚ at the 9th Auto Expo in Pragati Maidan‚ an exhibition center in New Delhi‚ India. The case asks students to take the position of Ravi Kant‚
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FIN3113—Chapter 3 Working with Financial Statements 1. BC Corporation has 1‚800‚000 shares outstanding & earned $2‚700‚000 last year on assets of $20 million & equity of $15 million. What is the PE ratio for BC if the stock is currently selling at $18 per share? • 12 • EPS=$2‚700‚000/1‚800‚000=1.5 & PE is price per earnings (18/1.5)=12 2. Which of the following are traditional financial ratio categories? • Profitability ratios‚ financial leverage ratios‚ turnover ratios
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Financial Statement Analysis Methods: Horizontal vs. Vertical Analysis Introduction Financial statement information is used by both external and internal users‚ including investors‚ creditors‚ managers‚ and executives. These users must analyze the information in order to make business decisions‚ so understanding financial statements is of great importance. Several methods of performing financial statement analysis exist. This article discusses two of these methods: horizontal analysis and vertical
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4 Analyzing and Interpreting Financial Statements DISCUSSION QUESTIONS Q4-1. Return on investment measures profitability in relation to the amount of investment that has been made in the business. A company can always increase dollar profit by increasing the amount of investment (assuming it is a profitable investment). So‚ dollar profits are not necessarily a meaningful way to look at financial performance. Using return on investment in our analysis‚ whether as investors or business
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What sales goal would you recommend for the Tata Nano? When Tata Motors Ldt. decided to create the Tato Nano they wanted to make the most fuel-efficient‚ smallest and cheapest car in the world. They had the advantage of already having the trust of consumers’ in India and being known for its commitment to ethics‚ by promising to improve the quality of life of its consumers. However‚ they were not the market leaders for the passenger vehicles with a market share of 16‚45% against 46‚07% for their
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INDUSTRY: BRIEF History Tata Sky is set to revolutionize television viewing in India through its superior digital quality picture and sound. The service aims to empower the Indian viewer with Choice‚ Control and Convenience through its wide array of programming choices and interactive features. Tata Sky offers viewers a variety of channels ranging from entertainment‚ sports‚ movies and music to news and documentaries in DVD quality picture and CD quality sound. Tata Sky has established an extensive
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Four Basic Financial Statements In the field of accounting‚ the basis of all decisions comes from the calculating and reporting of financial statements. Without these statements‚ a company may lack in organization skills which could lead to huge errors being made. These huge errors could cost a company millions of dollars. Knowing that‚ it is important to make sure that these reports are done accurately and in a timely fashion so that mistakes do not become catastrophes. Income Statement The Income
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Financial Statement Restatement Paper A number of companies have faced restatements because of errors in their financial statements (Kieso‚ Weygandt‚ & Waterfield‚ 2007). Overstock.com is an online retailer offering closeout and discount brand and non-brand name merchandise. They also operate as part of their website an online auctions business- a marketplace for the buying and selling goods and services. In February 2006‚ the company restated financial reports from Q1 2002 to Q3 2005 due
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