LO3: Identify and analyse the individual elements of the extended marketing mix LO4: Apply the extended marketing mix to different marketing segments and contexts Context The purpose of this report is to apply your knowledge of marketing to Nike (a well known sports retailer). Your report should explain the concepts of marketing and illustrate segmentation‚ targeting and positioning using one of their products. Finally‚ you will analyse their marketing and devise a marketing mix for one
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Nike was founded in 1964 as Blue Ribbon Sports by University of Oregon track athlete Philip Knight and his coach Bill Bowerman‚ and officially became Nike‚ Inc. in 1978. The company takes its name from Nike‚ the Greek goddess of victory‚ and adopted the well-known logo‚ called the “Swoosh”‚ first used by Nike in 1971. Nike produces a wide range of sports equipments. Their first products were track running shoes‚ for a wide range of sports including track & field‚ tennis‚ baseball‚ Association
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DEDICATED TO MAKING A DIFFERENCE DRIVING SUCCESS Marketing and sustainable development What is sustainable development? The term sustainable development means different things to different people. But‚ in essence‚ it is concerned with meeting the needs of people today without compromising the ability of future generations to meet their own needs. Sustainable development therefore involves: A broad view of social‚ environmental and economic outcomes; A long-term perspective‚ concerned
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Critical Analysis Paper Product: 1 1200-1500 word paper Due: May 2nd‚ 2013 Assignment: For this paper‚ you will be asked to apply the analytical tools you have acquired in this class to a play script is not assigned reading for the class. The script can be from any period‚ but must be full-length and approved by me. All plays must be submitted before the first paragraph is due on April 9th. For this paper you will address a specific issue within the play (i.e. "feminism in Antigone‚" "the American
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CHAPTER 1 ------------------------------------------------- AN OVERVIEW OF FINANCIAL MANAGEMENT 1. Which of the following statements is CORRECT? a. In most corporations‚ the CFO ranks above the CEO. b. By law in most states‚ the chairman of the board must also be the CEO. c. The board of directors is the highest ranking body in a corporation‚ and the chairman of the board is the highest ranking individual. The CEO generally works under the board and its chairman‚ and the board
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Working Capital Requirements and the Determining Factors in Pakistan Mian Sajid Nazir* and Talat Afza** Literature on corporate finance has traditionally focused on the study of long-term financial decisions. Researchers have examined‚ in particular‚ the investment decisions‚ capital structure‚ dividends or company valuation decisions‚ among other topics. However‚ short-term assets and liabilities are important components of total assets and need to be carefully analyzed. Management of these
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PROBLEMS 1. Comparative income statements for 2006 and 2005 follow. FROM GIBSON‚ CHAPTER 5 | |2006 |2005 | |Sales |$9‚434‚000 |$7‚862‚000 | |Cost of Sales | 7‚075‚400 | 5‚660‚640 | |Gross Profit | $2‚358‚600
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MULTIPLE CHOICE 1. The percentage analysis of increases and decreases in individual items in comparative financial statements is called a. vertical analysis b. solvency analysis c. profitability analysis d. horizontal analysis 2. Which of the following below generally is the most useful in analyzing companies of different sizes a. comparative statements b. common-sized financial statements c. price-level accounting d. audit report
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Summary 2 Nike Inc. 2 Footwear Industry 3 Analyzing a Footwear Company.................................................................3 Trends in the Footwear Industry…………………………………………4 Nike’s Strategic Enablers in Gaining Competitive Advantage 4 Marketing & Promotion…………………………………………………...4 Production & Distribution………………………………………………...5 R&D………………………………………………………………………...5 Acquisition Strategy………………………………………………………..5 Nike’s SWOT Analysis 6 Strengths……………………………………………………………………6
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enhancing the skills of their people and providing them with regarding career opportunities and upgrading their research and development. Through this mission‚ the company can increase more investors to invest in their company which will increase the financial resources by focusing more on increasing shareholders’ profit. In addition‚ the company understood that consumers are their key value in generating more profits. Thus‚ they are always coming up with quality products as they foresee that customer
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