Chapter 11 marketing strategies for the new economy Past paper: Discuss the advantages and disadvantages of the new economy for marketers (60%). How might companies develop a new economy strategy for their products or services (40%)? Illustrate your answer with examples. * Does every company need a new-economy strategy * Definition: new economy means the industries that stimulate the development or play an important role in electronic commerce and the internet‚ market computer hardware
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Sources of funds * Selling of subsidiaries * Long-term debt * Asset sales * FELINE PACS * Selling of preferred stock Uses of funds * Capital expenditures * Interest on debt How do you expect these numbers to evolve over the second half of 2012? We expect the asset sales and subsidiary sales to continue and increase over the second half of 2012. We expect capital expenditures to decrease in accordance with the terms of the proposed shot-term credit agreement. Interest
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Cinematic landscape Landscape as a culturally constructed reality is a mediation of technology and artistic production‚ which of course includes painting‚ photography‚ mapping‚ survey as well as filmmaking‚ which is the subject of matter in this essay. Cinematic landscape bears the ability to provide views with moving images of known and unknown environments of interesting locations. It is quite difficult to define precisely when the first film was ever made‚ mostly for the reason that it
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Analysis of “Managing Your Boss” This article emphasize on the importance of managing your boss. The authors initially stated what “Managing your boss” means‚ then they support their idea of managing your boss by giving the credible studies sources. They also gave a “sad but telling story” about how this person who got fired because of his poor management between him and his boss. After that‚ the authors further stress the importance of managing your boss by pointing out the mutual dependence
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Donatos: Finding the New Pizza Case Discussion Questions 1. Map the research design used by Donatos for new product development. Donatos started its research-based product development process to determine that the low-carb craze was no fad. The process starts with is developing the product prototype‚ followed by employee taste testing‚ concept screens (where participants‚ usually in a central location‚ are shown photographs of food products‚ and then queried about the item’s uniqueness‚ brand
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STAFFING STRATEGY FOR A NEW PLANT Should the plant manager come from inside the current managerial ranks or be sought from the outside? With HCE’s current situation‚ including the riskiness of the venture‚ initially planned low margins‚ and high start-up costs‚ it would practical to get the plant the manager from inside the current managerial ranks. It will lessen the risk because they will get a person who already is inside the organization and knows the goals of the organization. It is the human
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Pieter the Elder’s Baroque painting “Landscape with the Fall of Icarus‚” was supposed to focus on Icarus drowning in the ocean after being near the sun for too long. Instead‚ the focus was shifted towards the landscape where the two farmers are working in the field. The reason why this occurred was because the mass of the painting made it so to distract me from searching where Icarus was in the painting. The landscape based on its mass carried more weight in the painting than the ocean as it showed
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New Balance Developing an integrated CSR strategy 1. For each of the Corporate Citizenship Management Framework (CCMMF) dimensions‚ identify key strengths and weaknesses for New Balance. CCMF Dimension Key Strengths • An accepted and understood corporate culture of “doing good” throughout all vertical aspects of the company • History of attempting CSR activities throughout the company Key Weaknesses • No formal CSR strategy that guides the companies initiatives • No centralized method or metrics
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A world so beautiful has a small detail of death. Through the magnificent art of Pieter Brueghel‚ he has shown an artwork that is named “Landscape with the Fall of Icarus”. It has inspired a poet named William Carlos Williams write his view with the world of the painting called “Landscape with the Fall of Icarus”. Even though the poem and the paint resent around a similar area‚ each represents a different tone‚ mood‚ and theme as they differ from one another. To begin‚ the mood that is seen throughout
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Manufactured Landscapes follows photographer‚ Edward Burtynsky on his journey through China and a brief detour into Bangladesh as he captures elements representing the country’s industrial revolution. The film covers themes including the production cycle in China‚ its generation and usage of energy‚ globalization‚ and the urbanization rate in China. The documentary begins with the production cycle in China‚ represented by a factory that seems to extend infinitely and a depiction of the man power
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