its 2015 global-responsibility goals‚ Starbucks aims to volunteer one million community service hours globally. Starbucks has achieved LEED certification for 116 stores in 12 countries‚ with 69 per cent of company-owned stores built to achieve certification in 2012. General Electric Company In 2013‚ introduced its “GE 2.5-120” wind turbine prototype‚ reportedly the world’s most efficient wind turbine. The turbine uses industrial Internet to manage the variability of wind‚ providing smooth predictable
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Organizations have many obligations and responsibilities to fulfill‚ which include economical‚ legal and ethical responsibilities‚ to name a few. Those social responsibilities (among others) must be fulfilled in order to satisfy its Stakeholders and guarantee it’s long-term survival. According to Investopedia‚ the new field of corporate social responsibility (CSR) has encouraged companies to take the interests of all stakeholders into consideration during their decision-making processes instead of
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FONTERRA AS A SOCIALLY RESPONSIBLE COMPANY Executive summary Fonterra is a co-operatively owned multinational dairy company and also New Zealand’s largest company. The purpose of this report was to determine the company’s public image as well as investigate whether the company operates in a socially responsible manner. An analysis of various instances in which Fonterra has appeared in the media was conducted with the perspectives on corporate social responsibility in mind. The conclusions were
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What would a socially responsible tobacco company look like? It could certainly not be defined as such if it did not address the harm its products cause. It would be engaged in research and development seeking to develop less harmful versions of it product that would remain acceptable to its customers. It would have a clear code of conduct about how it seeks to market it’s products and to whom it would aim to tackle corruption and smuggling. It would ensure tobacco farmers worked in good conditions
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Video Case 3 – Land Rover: A Socially Responsible Company Purpose This memo is intended to respond to the Video Case 3 which correlates with Chapter 20‚ Marketing Ethics and Social Responsibility. Does Land Rover ‘walks to talk’ and practices what it preaches in the video‚ and whether that translates into a competitive advantage. Is the basis for Land Rover’s competitive advantage truly accurate or are they using a clever marketing scheme to target socially responsible consumers? Summary In
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Socially Responsible Marketing Table of Contents Origins of Social Marketing 1 Definition of Socially Responsible Marketing: 2 Social Issues: 2 Bono’s Product (RED) Initiative: Reducing CSR to Cause-Related Marketing by Stefano Ponte‚ Lisa Ann Richey and Mike Baab 3 Social Marketing Mix 3 Product – offer made to target adopters 3 Price – costs that consumers have to bear 4 Special focus on GAP: 5 ETHICS 6 Definition 6 The Organisational Moral Development Model – Reidenbach
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Back in the 1990s‚ then-Harvard Business School professor J. Gregory Dees described the convergence of characteristics and principles governing non-profit and profit organizations‚ a nexus he dubbed “social entrepreneurship”. At that time‚ he was developing HBS’ Social Enterprise Initiative‚ and then went on to launch Stanford’s Center for Social Innovation and Duke’s Center for the Advancement of Social Entrepreneurship [CASE]‚ where he continues to work. AccountAbility Senior Research
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A comprehensive study of responsible commerce broadens one’s perspective regarding the importance of a social paradigm within the ethics of business. By undertaking this subject‚ I was able to develop my understanding of the role of morality in business and how differing ethical theories impact upon stakeholders. Acting to benefit the interests of a majority is at the core of the consequentialist theory of utilitarianism‚ a philosophy carefully examined throughout the semester. Its merits and faults
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Apple‚ a Socially Responsible Corporation It is no mystery that companies exist and desire to make a profit from their product or service being offered. However‚ it is becoming increasing popular that companies desire to achieve social responsibility in order to increase their public image‚ which in turn should lead to increased profits. In this class‚ we learned that social responsibility is the duty to take an action that will benefit the interests of society and the organization (Kinicki &
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right for your business. The question of this article is‚ can companies do well by doing good? The idea is that companies have a responsibility to do what’s right for the public. Most of the time doing what is right reflects profits for the company. The article talks about socially responsible business practices being irrelevant because it is all an illusion‚ and potentially a dangerous one. The whole reasoning behind socially responsible business practices being irrelevant is that in most cases‚
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