Retailtainment is a term rarely used in banking. Banks do not usually target the experience of the customer in a specific branch as a main objective‚ more so almost every bank is pushing to drive customers to use electronic resources for their day to day transactions such as deposit and withdrawals. In this case‚ Commerce Bank is a bank willing to go to the extremes just to make the customers experience worthwhile‚ as one of the most well-known Commerce Bank employee trainer stated “we’re not here to satisfy
Premium Bank
change that took place in Kwangju bank in Korea‚ and how this has impacted their business. The goal of competing in the global market In 1989‚ Kwangju bank had been losing money‚ partly due to foreign exchange fraud‚ possibly partly due to computer problems (Kang‚ para.1). As a response to the problems that the bank was experiencing‚ the board of directors brought in a new chairman‚ Mr. Song Byungsoon. One of his objectives for the new business of the bank was to be able to compete in the
Premium Business process reengineering Computer Operating system
Problem Statement How far should commerce bank take differentiating the service experience in order to stay ahead of it competitors while still maintaining their strategy of competing on service‚ not price? Case Report Service Profit Chain When analyzing Commerce Bank‚ delivering exceptional customer service was the factor that stood out the most. The company has put a large amount of its investment into its employees and providing a unique experience‚ or retailtainment‚ for its customers. Along
Premium Customer service Customer Good
KM tigers ICICI Bank has grown six-fold since its KM strategy was established in 2000‚ making it the second biggest in India today. But that strategy has been robust enough to grow with it. Central to ICICI Bank’s success has been its flexible‚ innovative methods‚ and a plethora of KM tools that were cannily marketed to staff from the very start. By Deepa Prabhu ICICI was founded in the mid-1950s at the behest of the World Bank‚ the Indian government and various ‘captains of industry’ in
Premium Knowledge management
In this case‚ Richard Wilson had sent three main messages. The April 25 letter is an official message which informed members (depositors and borrowers) of the bank to attend the meeting. The content of this letter was cleared. It included the time of meeting and listed all of issues which meeting will go through. Moreover‚ this message included some promises like Cuttyhunk bank will remain a mutual saving bank‚ just as it has always been after the bank convert to state- charter. I think It will let
Premium Management Finance Bank
of an organization‚ think‚ feel and act within the framework of that organization.” (Christensen‚ 2006) In the case of Umpqua Bank‚ the organizational culture is so unique that both employees and customers embrace it. Umpqua is not just a bank‚ it’s a way of life and the experience you feel at this organization should surpass any banking experience you’ve had. In reviewing this case study‚ it’s interesting to see how culture is embraced at all levels of the banking experience. Since culture is
Premium Bank Organizational structure The Culture
Running Head: BANK OF AMERICA Assignment 1: Bank of America Case Study Sylvia Armstrong Dr. Marie-Line Germain HRM 532 – Talent Management January 22‚ 2012 1. Outline the talent management program that led to success for the company. Bank of America has always been a leader in the financial services industry. Its philosophy of talent management and development is driven by seven guiding principles that create a mindset that
Premium Management Strategic management
Bank of America – Case Analysis Prepared By Kesha S Mitchell April 30‚ 2013 AMBA 650-1134 Marketing Management and Innovation Professor Philemon Oyewole In 2007‚ Bank of America (BofA) Corporation launched the largest secure mobile banking service in the United States and has over four million mobile banking customers. BofA mobile banking service gives the customers access to their checking accounts for balance‚ transfers funds and to pay bills through a mobile application (app)
Premium Bank Financial services Bank of America
“YES BANK: Changing the rules of the game” Table of Contents Not just another “ME TOO” 3 History and evolution of banking reforms 4 “Differentiating” is the name of the game 6 Technology 8 Human Capital ’ a strategic asset 8 A Successful Market Entry 10 Outlook 11 Promotion 11 Growth Story 11 EXHIBITS 13 References 18 “One of the strengths and differentiating features of Yes Bank is its knowledge banking approach. Our approach is service oriented; we offer what is missing
Premium Bank Private banking
http://socialentrepreneurshipximb.wordpress.com/2009/12/08/review-of-the-book-banker-to-the-poor-by-muhammad-yunus-by-lg-9/ Social Entrepreneurship exploring the unexplored………. GRAMEEN BANK – The bank for the poor. In 2006 Mohammed Yunus and the Grameen bank were jointly awarded the Nobel Peace Prize‚ “for their efforts to create economic and social development from below”. Analyzed the root cause of the misery of the rural women of Bangladesh who work hard day and night and are still
Premium Muhammad Yunus Rural community development