your name‚ Fill at the top of this • centre number and candidate number. ONE question from the four • Answer the questions in theeach of providedsections. spaces • Answermay be more space than you need. – there Information for • The total markeachthis paper is 80.shown in brackets The question are • – usemarks forguide as to how much time to spend on each question. this as a Questions labelled with an asterisk (*) are ones where the quality of your • written communication
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Question 1 1. The four components of the promotional mix are: personal selling‚ advertising‚ publicity and the web True False 5 points Question 2 1. A major advantage to two sided messages is the inoculation effect it has for the receivers to competitive messages True False 5 points Question 3 1. A major advantage to two sided messages is the inoculation effect it has for the receivers to competitive messages True False 5 points Question 4 1. When considering the
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Case Questions 1. What is meant by the statement that training is extremely "faddish"? In an effort to remain on the "cutting edge" of a particular industry‚ organizations often shop for the most recent gimmick in training programs in hopes that it will provide them a competitive advantage over other firms. As a result‚ training entrepreneurs spring up around whatever is new in training approaches (e.g.‚ sensitivity training‚ OD‚ behavior modeling) without much attention to evaluation of results
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Question 1 1. Beverly Frost bought a home for $190‚000 with a down payment of $19‚000 at 7% for 25 years. Since then the rate has risen to 9%. How much more would her monthly payment be if she bought the house at 9%? a. $143.00 b. $208.97 c. $436.40 d. None of these e. $227.43 1 points Question 2 1. The total cost of interest is equal to the total of all monthly payments: a. Divided by amount of mortgage b. Minus amount of mortgage c. Times amount of mortgage d. Plus amount of mortgage
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Question 1 1 out of 1 points Data becomes _____ when it is presented in a context so that it can answer a question or support decision making. Selected Answer: information Answers: information knowledge a database a relational language wisdom Question 2 1 out of 1 points In database terminology‚ a record represents: Selected Answer: a single instance of whatever the table keeps track of. Answers: one or more keys that relate separate tables in a database. a single instance
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\ QUESTIONS ON MEANING 1. Lutz’s thesis might be stated briefly as follows: The four kinds of doublespeak all include language “that avoids or shifts responsibility‚ language that is at variance with its real or purported meaning” (the quotation is from par. 2). The thesis accumulates over paragraphs 2–3‚ with the addition of the intention to classify in paragraph 5. 2. Paragraph 4 offers the following questions: “Who is saying what to whom‚ under what conditions and circumstances‚ with what
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shrinking Question 2 Partially correct Mark 0.50 out of 1.00 Flag question Question text The poem “The Weary Blues‚” by Langston Hughes‚ focuses on all but the following elements of modernism: Select one or more: a. fragmentary nature of thought b. erasing the disctinction between high and low art c. using the first person voice d. subjectivity Feedback The correct answer is: fragmentary nature of thought‚ subjectivity Question 3 Correct Mark 1.00 out of 1.00 Flag question Question
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What is the significance of the research question? Doctoral Seminar: Research Methodology I November 3rd‚ 2011 Stefan Bischoff‚ HSG (11-618-303) Tanja Rädler‚ ETH (04-1820-02) 1. Introduction In a research project the researcher is either provided with a research idea by an organization/university or he/she has to generate it by himself/herself. In both cases defining the research question is of major importance for the success of the research project. In this short overview we focus
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illustration from the book‚ where a flying rock is going to annihilate the dinosaur. Thus‚ helping explain that his claims are accurate because they are “proven facts”. This cartoon serves as an example for a fallacious argument known as begging the question‚ in which someone assumes that what the person claims to be proving are proven facts. The cartoon depicted above demonstrates two dogs discussing the credibility of a dinosaur book through various scenes. It begins with one of the dogs finding
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Questions: 1. You have a number of extra-curricular activities listed on your resume. Are there any associations to which you belong? Answer: An interviewer can ask interviewee if they’re a member of any professional‚ trade groups or other organizations that belong to consider relevant to their ability to perform particular job but It’s inappropriate for an interviewer to ask whether interviewee are affiliated with or are a member of any political‚ social‚ or religious groups-including unions
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