ICON COLLEGE OF TECHNOLOGY AND MANAGEMENT Pearson BTEC Level 5 HND in Business (QCF) Unit 19: Marketing Planning (QCF. L5) Session February 2014 Course work (Word limit 3500) HND Assignment Brief Programme title ML955 Pearson BTEC Level 5 HND in Business Unit number and title Unit 19 Marketing Planning Assignment number and title 1 of 1 McDonald’s: Repositioning the Golden Arches Mo Willan Module Leader Student name Assessor (receiving the work) Dr Mo Willan‚ Richard West‚ Abu Naser
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MSc In Marketing & Strategy Introductory Assignment: In a dynamic business world‚ phrases such as ‘strategic planning’‚ ‘marketing planning’ or ‘change management’ are oxymoronic! Student Number: 1162864 Submission Date: 17 October 2011 Word Count: 782 This work is submitted as a part of the requirements for the MSc in Marketing & Strategy. The work contained in this assignment is my own‚ individual and original work and has not been used in whole or in part for any assessment on this
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Question 1 Fitbit is an interactive device to measure body functions such as heart rate‚ steps climbed or walked and other personal health data‚ like heart rate and quality of sleep. It is worn on your wrist or waist‚ depending on which Fitbit you are using. Fitbit is made by Fitbit‚ Inc. with their main office in San Francisco‚ California. The company was founded by James Park and Eric Friedman in 2007. As per Samuel Hum stated‚ “Fitbit went from almost going out of business 7 times to having
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and the potential disadvantages/drawbacks associated with marketing planning‚ based on a critical review of the literature. Marketing planning is a series of activities in a logical sequence leading to the setting of marketing objectives and the formulation of plans for achieving them. There has been much research into the advantages and disadvantages of marketing planning; the main findings will be described in this paper. Marketing planning helps to identify potential sources of competitive
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consumer"‚ (Meyer et al‚ 1988). With the help of distribution channels‚ companies are able to overcome the time‚ place and possession gaps that separate goods and services from the consumers. As said by Aaker (1984)‚ access to an effective and efficient marketing channel is often a key success factor. However‚ in this competitive era‚ an understanding of the alternative distribution channels and the trends in their relative importance can be of strategic importance for any company. For example‚ the growth
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Fitbit: a new device that accurately tracks calories burned‚ steps taken‚ distance traveled‚ and sleep quality. But there is one question that crosses everyone’s mind when they see this piece of technology… How does it work? How is it able to know how many steps you have taken and how well you are sleeping at night? How does it track how many calories you have burnt? How is able to know that you really have taken steps and are not cheating? Step this way and you will find out! Well‚ let’s start
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According to Motley Fool‚ 2015‚ Fitbit is undoubtedly the frontrunner in the wearable fitness tracker marketplace‚ with approximately 70% of the device market share and 85% of the market by dollar value as of Q1 2015. Fitbit declares that its principal strength is that its name has become synonymous with the connected fitness market; in its IPO prospectus‚ the corporation reported products were a gigantic 85% of the total dollar spent on activity trackers in the initial quarter of 2015‚ upward from
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2 Reasons Why Fitbit is More Fashionable Than Apple Watch Just recently‚ Fitbit released their Alta tracking device which records daily activity levels. This device is very functional‚ but that is not the biggest selling point for it. Many of these devices‚ including the Apple Watch‚ don’t blend well with clothes and can be considered unfashionable. This is not the problem with the new Fitbit Alta as the company has dubbed it their most fashionable tracker ever. They might be right about this‚ but
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techniques involved in developing a marketing strategy L.O. 1.1: Provide a clear and accurate outline of the planning principles and involved in developing a marketing strategy for your company. L.O. 1.2:Describe and critically evaluate a range of tools and techniques used to produce a strategic marketing plan for your company. L.O. 1.3: Compare and contrast the BCG Matrix and Product Life Cycle. Describe how it can be used to develop a marketing strategy for your company
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The FitBit is a piece of wearable technology with a mission to inspire healthier‚ active lives with the help of an easy-to-use product to achieve one’s fitness goals. As this product is manufactured and sold to consumers‚ its marketing strategies are strongly influenced by outside forces‚ or its external environment. These external forces affect the marketing environment which may include its political-legal‚ sociocultural‚ technological‚ economic‚ and/or competitive environment. The FitBit’s marketing
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