PEST and SWOT analysis of AirAsias international business operations 1.1Background AirAsia was set up by Dato’ Tony Fernandes in 2001. In December 2001‚ Fernandes and his partners set up Tune Air Sdn Bhd (Tune Air)‚ an airline holding company then bought over AirAsia. Now‚ AirAsia has become one of the most successful airlines in the Southeast Asian region and the pioneer of low cost and no frills travel in Malaysia. The leading low fare airline in the Asia - AirAsia has been expanding rapidly since
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other options to grow their business with the objective of achieving 100% revenue growth over the next 12 months without losing its profitability. Theoretical Framework: Financial and non-financial factors will be taken into account. SWOT and PEST analysis will be used to assess the company’s
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Principles → Intermediary → Customers Hamilton Hotels build vertical integration with their principles which provides additional activities. (Smeral‚ 1998) The cooperation includes arrangements with restaurants‚ leisure‚ recreation centers and banks and insurance companies. This vertical integration is expanded with airlines‚ rent a car and credit card companies. (www.oecd.org) As far as the geographical expansion and the promotion of the Hamilton Hotels are concerned‚ intermediaries
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for the first time in 20 years. Because of this Tesco needs to use a PEST (Political‚ Economic‚ Social and Technological factors) analysis as it will allow the business to build their vision for the future and help them to avoid further decreases in profit. Good use of PEST Analysis would also help Tesco to avoid taking further action that would result in failure for reasons beyond their control e.g. the recession. PEST analysis is used to analyse business markets‚ industries‚ segments or the whole
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Introduction to PEST analysis PEST analysis is concerned with the environmental influences on a business. The acronym stands for the Political‚ Economic‚ Social and Technological issues that could affect the strategic development of a business. Identifying PEST influences is a useful way of summarizing the external environment in which a business operates. However‚ it must be followed up by consideration of how a business should respond to these influences. The table below lists some possible
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Along with the world debut of the new BMW 5 Series Sedan (earlier post) at the 2010 Geneva Motor Show‚ BMW is also presenting the BMW Concept 5 Series ActiveHybrid—its first combination of a BMW straight-six with electric drive. Integration of BMW ActiveHybrid technology in the new 5 Series model reduces both fuel consumption and emissions by more than 10%. The drive system featured in the BMW Concept 5 Series ActiveHybrid consists of a straight-six gasoline engine with TwinPower Turbo technology
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Industry/market Industry: How many fitness centers? What’s their revenues? Profit margins? Is it growing? Concentrated or not? Market: PMB‚ attendance‚ consumer spending‚ Statistics Canada (average spending) General Trends: Growing? Health trends? Key Competitors: other popular gyms in the area (Nautilus‚ Progym‚ energy cardio) The Fitness Market The fitness market is very large and keeps growing. This market is targeted at anyone who wants to be in shape and is looking to live
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Restaurant PEST Analysis: A PEST analysis is a business tool that can help determine the macroeconomic factors that will impact a business. Specifically a PEST analysis measures the political‚ economic‚ social and technological factors that impact a business. A PEST analysis of a restaurant can be useful for determining if the environment is appropriate for such a business. Political Factors * Political factors deal with the degree to which the government influences and controls businesses. For
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been built upon the more deeply established commercial vehicle product line. PEST ANALYSIS A PEST analysis is one of them that is merely a framework that categorizes environmental influences as political‚ economic‚ social and technological forces. Sometimes two additional factors‚ environmental and legal‚ will be added to make a PESTEL analysis‚ but these themes can easily be subsumed in the others. The analysis examines the impact of each of these factors on the business. The results can then
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IMPACT OF ADDING AN ADDITIONAL FITNESS CENTER TO TOWSON UNIVERSITY Prepared for Tia Freiburger‚ Campus Recreation Services Department Associate Director of Facilities and Operations Towson University Towson‚ Maryland Prepared by Rob Scatorchio Undergraduate Student Towson University May 19‚ 2013 May 19‚ 2013 Tia Freiburger Campus Recreations Services‚ Associate Director of Facilities and Operations Towson University Towson‚ MD 21252
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