Service Marketing Individual Assignment Fitness First The Leisure Industry Contents Introduction……………………………………………………………………….2 Brief Overview…………………………………………………………………….2 Market Size and Forecast………………………………………………………2 Competitors…………………………………………………………...…………..4 Marketing Environment External Environment…………………………………………………………..5 Internal Environment………………………………………………………....12 Opportunities and Threats………………………………………………..….12 Strategic
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health and body. The gym club in Australia is growing up. Fitness first is one of club in the Australia market‚ they have more market share in the Australia. When we planning open the new fitness club‚ we need to think about it fitness first company background and analysis‚ find out the good information and service in our new company. We need to know more about the fitness knowledge and give the customer good service. We are use fitness first basics knowledge in the first stage‚ but in the report
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Fitness first is the largest privately owned health club group in the world. It comprises 540 Fitness First clubs worldwide reaching over 1 million members in 21 countries. It was introduced into the UK in 1993 and there are 80 Fitness First clubs with over 233‚000 members. In 2005‚ the company was acquired by BC Partners‚ a London-based private equity group. In Australia‚ Fitness First took over a number of Living Well Lady locations owned by the Hilton Group. They also bought the 11-gym Heathland
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Industry Definition for Fitness Industry in Australia The fitness industry can be categorized into four fields which are fitness sites‚ fitness goods‚ fitness media and fitness services. These field elements do not work in isolation but in cooperation and competition. Hence‚ there are arrows interconnecting the various field nodes. 2.0 DENT-PC Analysis |Marco Force |Trend |Industry Impact |Opp or Treat
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fitness industry statistics india without comments All returns to the profession that requires a kind of satisfaction‚ but the fitness professionals have an incredible 85% rate of job satisfaction according to an idea of the Health and Fitness Survey. Job Satisfaction In the same survey‚ 98% of respondents believe that "My work gives me a sense of personal accomplishment. "Lack of personal satisfaction is the most common reason why people leave jobs. These statistics leave Clearly‚ this is a
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For the last three years‚ I’ve been working at a fitness club. I was promoted to the front desk manager last year after the previous manager and half of the front desk team left at short notice. Although I was excited by the opportunity of taking on more responsibilities‚ I was soon faced with significant challenges. Shortly after taking the position‚ the directors of the company went on vacation out of the country‚ leaving me as the acting director with two other managers in charge of the daily
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FITNESS INDUSTRY IN AUSTRALIA Service Industry Number of outlets – 3800 outlets in 2009 as per Australian Fitness Industry Survey 2009 (The Access Economics survey put the number as 1570 in 2007-2008‚ as compared to 974 in 2004-5) Number of people utilising their services: 1.73 million Number of people working in the industry 23‚000. Characterstics of fitness industry: * Low barriers to entry * Existence of different formats e.g. * Chains – franchise based * Single – could
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will provide fitness ‚body building & weight loss programs to its members on a profit making basis. ProFitness will offer low cost services to all segments of its customers. ProFitness will have their own training facility with state of the art health care equipment from quality manufacturers. It will target people of all age group. Our fitness center includes all facilities which are provided by leading fitness center in Navi Mumbai. BUSINESS DESCRIPTION ProFitness health club is situated
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growing number of people are using the fitness industry as a convenient means of improving and maintaining their well-being. In recent times a market boom has taken place with more and more gyms being built throughout the country‚ and with them new business opportunities arising. One of the most renown gyms in New Zealand‚ Les Mills is an example of one of these modern business franchises. In the 43 years since Phillip Mills family started running their first Les Mills gym in New Zealand‚ the gym
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| | | |[pic] | | Diversity: Having a diverse workforce is fundamental to Fitness First’s success‚ | |not because it’s the right thing to do‚ but because it makes total business sense. We| |employ people from every background and walk of life. It gives us a vast mix of | |experience and perspectives and means we are better
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