The 4 billion people comprising the base of the pyramid，they earn less than $2‚000 each per year. The base of the pyramid is poorest but largest socio-economic group. In 2012‚ two billion to three billion people live in poverty worldwide. This huge base of the pyramid has an estimated $5 trillion in purchasing power.While the developed markets are well saturanted‚ the base of the pyramid become more attractive for many enterprises.The base of the pyramid may indeed provide strong growth engines‚not
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CHAPTER IV THEORETICAL BASE A. Marketing 1. Marketing definition a. According to Philip Kotler and Kevin Lone Keller‚ marketing is a societal process by which individuals and group obtain what they need and want through creating‚ offering and freely exchanging products and services of value with others. (Philip Kotler and Kevin Lone Keller‚ Marketing Management‚ 12th e) b. According to American Marketing Association‚ marketing is a process of planning and implementing
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POWER OF COMMUNICATION “Success is led by the Power of Communication” OVERVIEW: “Communication is the transfer of information from one person to another person. It is a way of reaching others by transmitting ideas‚ facts‚ thoughts‚ feelings and Values” ~ John W. Newstrom In order to understand the Power of Communication‚ first we need to get acquainted with the process of communication‚ various elements of it and barriers involved in effective communication. Communication is sending and receiving
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THE POWER OF COMMUNICATION The movie “EK RUKA HUA FAISLA” is all about “the power of communication” in which a person is punished for killing his own father. Judgement is already given by JUDGE but now it’s dependent on 12 advocates‚ by analysing‚ whether he is murderer or not? In a movie only one person is against the JUDGEMENT‚ but at the end of movie he makes all other people against the JUDGEMENT by his “the power of communication”. The all 12 advocates have to analyse the evidence given
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What is the care value base? The care value base is a range of standards for health and social care. It is designed to guide the practice of professionals working in this area. The aim of the standards is to improve clients’ quality of life‚ by ensuring that each person gets the care that is most appropriate for them as an individual. The care value base offers guidance‚ and sets standards‚ in three main areas of health and social care: ➢ Fostering equality and diversity ➢ Fostering people’s
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RULE VS PRINCIPLE BASED CONVERGENCE VS ADOPTION IFRS Assignment1‚ Group Section 1 Characteristic Additional Comment Criteria Disadvantage Advantage • Provide specific dictates for reporting financial information • Unavoidable. (Accountants must follow these rules or face penalties for noncompliance. ) • Effective rules-based standards require active participation of the financial reporting community to evaluate the resulting quality. Real life practice issues should be
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to clarify the foregoing statement. The term "adult citizens" refers to Filipino citizens of legal age who --- for one reason or another --- have had little or no formal education. The term "out-of-school youth" refers to children and young people of school age who cannot or have decided not to attend formal school due to some personal reasons. Traditionally‚ the term "disabled" refers to physically handicapped persons but the meaning of the word has been broaden to include the mentally handicapped
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Five major theoretical bases for counseling in psychology are biological‚ learning‚ cognitive‚ psychodynamic‚ and sociocultural. Each one of these perspectives searches for answers about behavior through different techniques and researching a clients childhood or adult life experiences looking for answers to different kinds of questions. Due to the different types and styles of counseling approaches‚ each counselor forms their own thoughts and explanations. The premise behind the biological perspective
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Power: If you want to use your power effectively‚ learnt about the other parry’s needs‚ interests‚ and goals. AllenR.Cohen. Power basically is the function of dependency which does not require goal compatibility. In the words of Max Weber: “Power is the probability that one actor within the relationship will be in a position to carry out his own will despite resistance
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and Base Titrations: Preparing Standardized Solutions Introduction: This experiment focuses on titrations of acids and bases. A titration depends on addition of a known volume of solution and is a type of volumetric analysis. Many titrations involve either acid-base reactions or oxidation-reduction reactions. In this experiment we do one of each. We monitor the pH of the reaction with the use of a color indicator. We also learn about the standardization of bases (NaOH) and acids (HCl) which is
Free PH Sodium hydroxide Acid