height and shrubs that grow in saline coastal sediment habitats in the tropics and subtropics – mainly between latitudes 25° N and 25° S. Importance of Mangroves a. Buffer Zone between the land and sea. b. Protect the land from erosion. c. Play an invaluable role as nature’s shield against cyclones‚ ecological disasters and as protector of shorelines. d. Breeding and nursery grounds for a variety of marine animals. e. Harbor a variety of life forms like invertebrates‚ fish‚ amphibians
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BP ’s Marketing Strategy in Changing Business Environment 1. Introduction Multinational corporations operating in complex and diverse political‚ economic‚ social and cultural environments have to improve‚ adjust and develop their marketing strategies on a regular basis (Bamberg‚ 2009:46). Changing environmental factors create new conditions for their operating‚ which often require considerable and serious changes in strategic decision-making and positioning of companies. Inflexible and
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Tri-Component Attitude Model Tri- Attitude Attitude (aka‚ The ABC Model) Affect (Emotions): A lasting evaluation of an object. lasting – The way a consumer feels about an attitude object. Object Object evaluations are generally unidirectional‚ although ambivalence is possible. Behaviour (Connative): – Consumer’s intent to do something in relation to an attitude object. Cognition (Beliefs): – Thoughts a consumer has about an attitude object. Attitude Functions
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The Five Guys mission statement‚ as simple as its menu‚ is aligned with the philosophy that if you ’re going to sell hamburgers and fries in a restaurant industry that has a lot of hamburger-french-fries business‚ you ’d better do hamburgers and fries well than the competitors. Five Guy’s focus is not to add more items to the menu‚ but to serve top quality burgers and fries to keep their business booming. According to Boonze and Kutrz (2012) Murrell states “We figure our best salesman is our customer”
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ENVIRONMENT ISSUES TODAY There are considerable environmental issues that require urgent attention to make the ecology friendly. Climate change is changing our economy‚ health and communities in diverse ways. Scientists warn that if we do not aggressively curb climate change now‚ the results will likely be disastrous. Carbon dioxide and other global warming pollutants are collecting in the atmosphere like a thickening blanket‚ trapping the sun’s heat and causing the planet to warm up. In addition
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Business Environment Analysis Background Environmental analysis is a systematic process that starts from identification of environmental factors‚ assessing their nature and impact‚ auditing them to find their impact to the business‚ and making various profiles for positioning. A common process of environmental analysis or scanning is discussed in the following section. Environmental Analysis Process A business manager should be able to analyze the environment to grasp opportunities or face the threats
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Five Environmental Forces in Hong Kong Affecting Dove’s Marketing Strategies In 2001‚ Dove introduced its hair care products to Hong Kong’s market1. According to The Marketing Information Company‚ ACNielsen’s retailing survey report‚ Dove was ranked number one in the sale volume of personal care product including shampoo‚ body wash‚ soap and face care products from 2001 to 2003 in Hong Kong.2 This survey report proves that Dove has adopted successful marketing strategies in the Hong Kong personal
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Both the governmental and Non Governmental Organizations have been propagating afforestation programmes. Due to the industrial revolution many countries have seen the rapid decline in forests. Cutting of trees is not only a threat to the environment but also to the quality of life and to the economy also. Reasons for the decline in forests : Explosion of human and livestock population Increased demand of timer‚ and fuel wood Expansion of the agricultural land Construction of the infrastructure
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Components of the Brand Analysis Project Component 1: Introduce the company and the brand: Look for a compelling story in the history of the company and its existing brand. It might be very useful towards building the affective component of the brand concept and its emotive positioning. Using secondary research methodologies‚ the team will gather information about the market conditions (trends in the external environment and their interaction) the company operates in. This should include scope of
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Business environment encompasses all those factors that affect a company’s operations‚ and includes customers‚ competitors‚ stakeholders‚ suppliers‚ industry trends‚ regulations‚ other government activities‚ social and economic factors and technological developments. Social or Societary environment of business means all factors which affects business socially . Every business works in a society ‚ so societies ’ different factors like family ‚ educational institutions and religion affects business
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