Porter’s Five Force Competitive Model for FMCG Industry: 1. Rivalry among Competing Firms: In the FMCG Industry‚ rivalry among competitors is very fierce. There are scarce customers because the industry is highly saturated and the competitors try to snatch their share of market. Market Players use all sorts of tactics and activities from intensive advertisement campaigns to promotional stuff and price wars etc. Hence the intensity of rivalry is very high. 2. Potential Entry of New Competitors:
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Five forces : New Entry (Low to Medium) * New entrants will have to deal with high and large fixed cost * incentive because of profitability of zara * newest fashion at an inexpensive price * Zara as part of the Spanish Inditex Group‚ can benefit from the micro-economic concept of the Economies of Scale. Hence it gains cost advantages as production (scale) increases * Zara is operating within the market of “fast fashion” hence size as well as economic efficiency matter. Inditex’s
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Chipotle Case Analysis-By Team PYSHEN Strategic Issue: Chipotle plan to find out a correct and effective strategy to continue its sustainable growth and to maintain its profitability by penetrating high market share while competing with its powerful rivals in the fast-casual food industry. External Environment analysis: GENERAL: 1. Demographic: Population size (O): potential increase in US; Age structure: mainly servicing adult between 18-49 years old; Geographic distribution (O): 39 states
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The role of market orientation on company performance through the development of sustainable competitive advantage: the Inditex-Zara case Andres Mazaira  University of Vigo‚ Oureuse‚ Spain E. Gonzalez  University of Vigo‚ Oureuse‚ Spain Ruth Avendano Ä University of Vigo‚ Oureuse‚ Spain Keywords Market orientation‚ Competitive advantage‚ Clothing industry‚ Organizational culture Abstract This paper has been developed as a part of research seeking to verify the effects of organisational
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Marketing and distribution The Company distributes its products principally through third-party computer resellers. The Company is also continuing its expansion into new distribution channels‚ such as mass merchandise stores‚ consumer electronics outlets and computer superstores‚ in response to changing industry practices and customer preferences. The Company’s products are sold primarily to business and government customers through independent resellers‚ value-added resellers and systems integrators;
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CASE STUDY - CHIPOTLE Three key problems and/or issues that management had to address in developing a new strategy + what their solutions were to these problems. o Limited sustainable suppliers to cover demand and higher costs Chipotle started to use organically grown local products and ingredients as part of a long-term management campaign to use top-quality‚ nutritious ingredients to improve “the Chipotle experience”. This was also designated as “Food with Integrity”. However‚ the market demand
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Porter’s Five Forces A competitive strategy must meet the opportunities and threats inherent in the external environment; it should be based on an understanding of industry and economic change. Porter identifies five forces that shape every industry and which determine the intensity and direction of competition and therefore the profitability of an industry. The objective of strategic planning is to modify these competitive forces such that the organization’s position is improved. Management
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Threat of entrants • High entry cost because of great capital is need for start up the business • Difficult for the small sized companies to enter the market‚ i.e. the top brands are well established company linked to multi-production. • Operating the business is challeging because of costly machiery repairing and professionally quality control is weariness. • Market maturity and saturation which exiting nearly 100 brands and numourous little brands in the market • Entrants are still willing
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Assignment 1 Describe Porter’s Five–Force model and how it is helpful when developing one’s international strategy. Do you see any limitation to Porter’s modeling techniques? Michael Porter ’s Five-Force model‚ as described and illustrated in “Porter’s Five Forces: A Model for Industry Analysis (Article from QuickMBA.com)”‚ goes beyond the traditional industry competitive analysis that would just compare Rivals‚ both current and potential‚ to include Suppliers and Buyers and also Product or Service
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What is it? Framework/theory Porter’s Five Forces of Competitive Position Analysis were developed in 1979 by Michael E Porter of Harvard Business School as a simple framework for assessing and evaluating the competitive strength and position of a business organisation. This theory is based on the concept that there are five forces that determine the competitive intensity and attractiveness of a market. Porter’s five forces help to identify where power lies in a business situation. This is useful
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