Chris Smith Prof. Jones Business Strategy 15 April 2015 Chipotle: Mexican Grill Analysis Introduction Chipotle Mexican Grill is a major restaurant in the category of “fast casual food‚” which is a 4% makeup of the total restaurant industry. Chipotle saw tremendous growth since its initial public offering in 2006‚ going from stock prices of $45 a share‚ all the way to prices of $302.96 in 2012. However‚ Chipotle has seen its share of downturns over the year and may be in danger of a downward trend
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report: case study analysis Case number 10: Chipotle Mexican Grill 2012: Can it hit a Second Home Run? Group number: 3 Group members: * Vu Thanh Loc – accounting * Dang Hoai Nam – accounting * Tran Dieu Linh – accounting * Nguyen Thi Ngoc Diep – accounting * Phan Dang Mai Anh – accounting * Thach Dieu Huong – accounting * Pham Thien Trang – accounting * Dao Khanh Ly – accounting EXECUTIVE SUMMARY This case study is about Chipotle‚ a young fast food company
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Kevin Chen Chipotle Mexican Grill Company Chipotle is a Mexican grill company. Its name derives from Chipotle the Mexican Spanish name for a smoked and dried jalapenos chili pepper. Their products are focus on burritos and tacos. Chipotle has four different types of choice. They are burrito‚ taco‚ bowl‚ and salad. When I go to Chipotle‚ I like to order the burrito and bowl. Current process: 1. Burrito/tacos/bowl: the customer arrivers the Chipotle and choose from an option of Burrito‚ Rice Bowl
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Chipotle Mexican Grill (CMG) was founded in 1993 by one of the visionary called Steven Ells. The vision was not born in his heart in one night‚ but rather he had planned to work in the restaurant while he was in college. Before he owned his first small restaurant called “taco shop” in Denver‚ he was hired and worked for two years as sous chef in one of the restaurant which is located in San Francisco. His goal was to reinvent Mexican food all over the country and feed healthy organic foods to the
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Identification of the Case Problem Chipotle Mexican Grill (CMG)‚ Inc. is a chain of restaurants in the United States‚ United Kingdom‚ Canada‚ Germany‚ and France‚ specializing in burritos and tacos. Chipotle is fast casual style restaurant which use health and quality food to become favored of their customers. “Food with integrity” is their commitment as well as mission statement to finding the best ingredients raised with respect the farmers‚ animals and environment. However‚ with the tendency
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Introduction: Chipotle Mexican Grill‚ Inc. is a chain of restaurants located in the United States‚ United Kingdom‚ Canada‚ and France‚ specializing in burritos and tacos. Its name derives from chipotle‚ the Mexican Spanish name for a smoked and dried jalapeño chili pepper. The restaurant is known for its large burritos‚ assembly-line production and use of natural ingredients. The company has released a mission statement called Food with Integrity‚ which highlights its efforts in using organic
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Chipotle Mexican Grill Advertising Campaign Planning & Management 2011/6/4 Tao WenchanBMCD1 1022A (M37) | I. Executive Summary The American famous fast food brand Chipotle plans to enter the Singapore market in 2011 and they decide to develop a comprehensive advertising campaign when the restaurant launch in Singapore. The campaign will start from marketing research in June‚ 2011 and end in March‚ 2012. This assignment will begin with the part of situation analysis
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Chipotle Mexican Grill Chipotle had a very positive second quarter result announced in July. The fast food restaurant chain reported total revenue of $ 1.2 billion that is 14.1 % better than that reported for the second quarter of 2014. This phenomenal growth in revenue has the opening of 48 new restaurants during the second quarter behind it. The total restaurant count for Chipotle now stands at 1‚878. On not considering the new restaurants that were not present till the end of the second quarter
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Confidential © 2005 Chipotle Mexican Grill‚ Inc.‚ All Rights Reserved. Information in this presentation contains forward-looking statements‚ which reflect expectations regarding future events and operating performance and speak only as of the date hereof. These forward-looking statements involve a number of risks and uncertainties. Such forward-looking statements include‚ but are not limited to‚ statements on the slide titled “Restaurants” about Chipotle’s expected restaurant openings and the
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In December 2016‚ Chipotle Mexican Grill Inc. was served with a federal grand jury subpoena in connection with a criminal investigation that is tied to an incident at Simi Valley restaurant. The Denver restaurant chain shared with the Securities and exchange commission a broad range of documents that is related to the chipotle restaurant in Simi Valley that has experienced an isolated incident in August 2016. Chris Arnold in an email said that the company does not discuss the legal pending actions
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