propensity of customers to switch to alternatives. For example‚ tap water might be considered a substitute for Coke‚ whereas Pepsi is a competitor’s similar product. Increased marketing for drinking tap water might "shrink the pie" for both Coke and Pepsi‚ whereas increased Pepsi advertising would likely "grow the pie" (increase consumption of all soft drinks)‚ albeit while giving Pepsi a larger slice at Coke’s expense. Another example is the substitute of traditional phone with VoIP phone. Buyer propensity
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Agency Coordinating Body for Afghan RelieAustralia’s Regional and Global Defence Links Roles of Australia’s defence force regionally and globally: 1. What locations have the Australian defence forces travelled to within the region and to the rest of the world (global)? Global: • Afghanistan • East Timor • Iraq • Egypt Region: • Australian Waters • Queensland 2. A. Why have they been required at these locations? B. What roles do they undertake at these locations? Afghanistan:
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Threat of entrants • High entry cost because of great capital is need for start up the business • Difficult for the small sized companies to enter the market‚ i.e. the top brands are well established company linked to multi-production. • Operating the business is challeging because of costly machiery repairing and professionally quality control is weariness. • Market maturity and saturation which exiting nearly 100 brands and numourous little brands in the market • Entrants are still willing
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What are the five competitive forces described by Michael Porter? Comment on them briefly 1. Threat of entry New entrants to an industry bring new capacity and a desire to gain market share that puts pressure on prices‚ costs‚ and the rate of investment necessary to compete. Particularly when new entrants are diversifying from other markets‚ they can leverage existing capabilities and cash flows to shake up competition‚ as Pepsi did when it entered the bottled water industry‚ Microsoft did when
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Awareness of the five forces can help a company understand the structure of its industry and stake out a position that is more profitable and less vulnerable to attack. 78 Harvard Business Review | January 2008 | hbr.org STRATEGY STRATEGY by Michael E. Porter Peter Crowther SHAPE THE FIVE COMPETITIVE FORCES THAT Editor’s Note: In 1979‚ Harvard Business Review published “How Competitive Forces Shape Strategy” by a young economist and associate professor‚ Michael E. Porter
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Porters Five Forces Current Competitive Force Porter ’s first force that Porter describes is current rivalry among existing firms. In the specialty eateries industry‚ Starbucks ’ current and direct U.S competitors are Diedrich Coffee‚ Seattle ’s Best Coffee‚ and Einstein/Noah Bagel Corporation (hoovers.com). The competition‚ however‚ is not equally balanced. Diedrich Coffee operates 370 coffeehouses in 37 states and 11 countries (hoovers.com). Seattle ’s Best Coffee operates 160 coffee cafes
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Business Structure Telstra is Australia ’s leading fully integrated telecommunications and information services company. Telstra ’s organizational structure consists of Telstra Retail‚ Telstra Mobile‚ Telstra Country Wide‚ Telstra Wholesale‚ Telstra International infrastructure Services and Network and Technology Group. They offer a range of services from landline telephony‚ to complex mobile services‚ to high speed broadband. As required by the legislation‚ the Federal government remains 50.1%
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Assignment 1 Describe Porter’s Five–Force model and how it is helpful when developing one’s international strategy. Do you see any limitation to Porter’s modeling techniques? Michael Porter ’s Five-Force model‚ as described and illustrated in “Porter’s Five Forces: A Model for Industry Analysis (Article from QuickMBA.com)”‚ goes beyond the traditional industry competitive analysis that would just compare Rivals‚ both current and potential‚ to include Suppliers and Buyers and also Product or Service
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change their drinking habits away from CSDs to healthier beverages‚ bottled water would increasingly become their drink of choice. The non-alcoholic beverage industry is at the growth stage of its life cycle. Consumption of nonalcoholic beverages in Australia increased from 179.7 litres per capita in 2005 to 228.5 litres per capita in 2009. Per capita consumption trends for all non-alcoholic beverages generally follows consumption patterns in the United States. On that basis‚ there are still significant
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What is it? Framework/theory Porter’s Five Forces of Competitive Position Analysis were developed in 1979 by Michael E Porter of Harvard Business School as a simple framework for assessing and evaluating the competitive strength and position of a business organisation. This theory is based on the concept that there are five forces that determine the competitive intensity and attractiveness of a market. Porter’s five forces help to identify where power lies in a business situation. This is useful
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