FAST FOOD RESTAURANT CHICKEN EXPRESS CONTENTS Executive summary i Objective 1 Mission 1 Key to success 1 products 1 Competitive Comparison 1 Market Analysis Summary 1 Market Segmentation 2 Main competitors 2 Pricing strategy 2 Sale strategy 2 Publicity 2 EXECUTIVE SUMMARY: Chicken express is a restaurant that specializes in providing its customers a fresher alternative to typical fried fast-food products with the convenience of fast-food with rapid response
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The History of Fast Food Restaurants have been around in some form for most of human civilization. But they usually catered to travelers. As far back as ancient Greece and Rome‚ inns and taverns generally served food to people who had a reason to be away from home. This trend continued until relatively recently. Although taverns and coffee houses were popular places to gather and share beverages in the 17th century‚ the idea of eating out for fun didn’t take off in Western society until the late
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multinational brands such as McDonald’s‚ KFC and Subway have changed their food offerings‚ particularly increasing the vegetarian options. This is mainly because India has a huge population of vegetarians. The first vegetarian McDonald’s will open in 2013 in northern India near the famous Golden Temple in Amritsar. The second is expected to open in at the Vaishno Devi cave shrine. Yum! Brands Inc‚ GBO of KFC‚ is following... Fast Food in India report offers a comprehensive guide to the size and shape of
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Fast Food Across America‚ people become occupied with their busy lives as shown in the extremely common decision of “since there is no time for dinner‚ how about fast food?” Thoughts shuffle in the mind‚ has America become the “queen bee” of fast food? Does society consider nutrition an important factor for everyday health? Does fast food boost calories‚ fat intake‚ and present itself as a hazard to the body? How as a culture do Americans continue to forgo the healthy alternative and
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argued that the definition of fast food is inconsistent even within a simple sample. This has allowed participants to define fast food from list of different food items. The common menu items at fast food restaurants include fish and chips‚ sandwiches‚ hamburgers‚ fried chicken‚ French fries‚ chicken nuggets‚ tacos‚ pizza‚ hot dogs‚ and ice cream (Ayse‚ Lale & Metin‚ 2007). Moreover there are studies done at Berkeley University in 2009‚ the closer people live to a fast food restaurant‚ the higher their
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Food Politics: How the Food Industry Influences Nutrition‚ and Health‚ Revised and Expanded Edition (California Studies in Food and Culture) Publication Date: October 15‚ 2007 Marion Nestle (Author) === An accessible and balanced account‚ Food Politics laid the groundwork for today’s food revolution and changed the way we respond to food industry marketing practices. Now‚ a new introduction and concluding chapter bring us up to date on the key events in that movement. This
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Effects of Fast Food Fast food is an alternate solution to appease hunger. These days many parents are busy in their time consuming jobs and teenagers are lazy to bring food. It is rather simple to buy food in few minutes. Even though it is quick and easy‚ it is addictive which causes major health problems and money issues. Many people are attracted to the sensational‚ salty French fries from McDonalds‚ carbonated water with loads of colored dye and sugar supplements‚ soda‚ feisty‚ tasty
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Waylon Dude ENG 099/100 Fast Food: Problem in America? Imagine you’re at McDonald’s and you’re going in for that bite on your burger. First thing you think about is the tastiness of the burger and not exactly what you’re eating. Little do you know that you’re eating so much stuff that will actually take a toll on your body in the long run? Most Americans do not have this thought running through their minds because all they care about is the explosion of flavor in their mouth and the satisfaction
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Slaughterhouses" In the book‚ Fast Food Nation‚ Eric Schlosser discusses the problems that the nation is facing with fast food restaurants. Schlosser wrote this book because he was concerned with where the fast food industry was taking America. He voices his concern about the children and their health regarding meat bacteria‚ and the fat content of the food. He also mentions how potato farmers‚ cattle ranchers‚ and chicken raisers are suffering from the industry controlling prices too low. Another
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effects of fast food choices and the amount of harm that can be caused to your body. Fast food restaurants should be required to serve healthier foods for these four reasons: people constantly on the go and in a hurry who need a meal quick should not have to settle for a greasy unhealthy meal; high school students who attend open lunch need healthier alternatives they can buy; the more fast food chains that provide healthier foods would encourage other restaurants to sell healthier foods causing people
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