Case Study :: Fair & Lovely Group-2 (MM) PGEXP-2012-14 Fairness and Color in Indian History It was way back in the 1970s‚ when Hindustan Lever Ltd (HLL) launched its first version of FAL. At that time‚ the market was dominated by the cold cream manufacturers‚ such as Ponds and Lakme (HLL was subsequently to acquire these firms). Before this‚ the ’fairness ’ aspect of creams was not directly mentioned‚ though some products did advertise that they
Premium Marketing Brand
PORTER’S FIVE FORCES Threat of new entrants Existence of barriers to entry are low Few new firms can enter and non-performing firms can exit easily 3D printing will lower barriers to market entry and will enable innovative start-ups to target the market using crowd-funding.. Free R&D also dramatically lowers the barriers to entry. Capital requirements - Lower costs of technology equipment. First‚ AM reduces the capital required to achieve economies of scale. Second‚ it increases flexibility and
Premium Inkjet printer Marketing
Threat of Substitutes The threat of substitutes is high. Amazon.com is in the Internet Services and Retailing Industry. With the exception of its patented technology (such as 1-Click Ordering)‚ there are quite a lot of alternatives to Amazon’s products and services. It is important to note that most companies‚ in addition to brick and mortar stores‚ have an online store. Both the physical store and online store act as a substitute for Amazon.com because brick and mortar companies do not compete
Premium Retailing Online shopping
various frameworks‚ matrices and models. Porter’s Five Forces The attractiveness of the Industry in 1998 can be gauged by the use of Porter’s Five Forces Framework for Industrial Analysis. The Five Force Framework‚ which was unveiled by Michael E. Porter‚ of Harvard University‚ in his book‚ Competitive Strategy (1980) is used in understanding the attractiveness of an industry environment for the “average” competitor within it (Ghemawat‚ 2002). The Five Forces recognised by Porter include: 1
Premium Mobile phone Cellular network
Industry The Games Console market is a volatile industry with changes of market leadership happening frequently as new Consoles and games are released . Each new console generation‚ which typically lasts 5–7 years‚ experiences significant changes in market share.[citation needed] For example‚ although the Nintendo NES enjoyed a 90% market share during the 8-bit era‚[citation needed] this dropped to approximately 60% after the 16-bit era‚ with Sega being responsible for the majority of this change
Premium Video game console Xbox 360 Nintendo
Food is a basic necessity. The industry which deals with preparing food items/products refers to the food service industry. The food service industry is and will always remain in high demand because of its genre. Restaurants and fast foods mainly contribute to the food service industry. “Fast food” generally refers to the type of restaurants that sell quick‚ inexpensive take-out food. During a relatively brief period of time‚ the fast food industry has helped to transform not only diet‚ but also
Premium Restaurant Take-out Fast food
1. Threat of Entry:- New entrants can always come up in the automobile industry but it is a very low threat. It is a big market but the capital which is required for a company to invest to get into this industry is a very large amount of money. The emerging companies may not have that kind of funds when they start off so it is tough to compete with the established major players like TATA‚ Mahindra‚ and Ashok Leyland in the market. 2. Bargaining power of buyers:- In the commercial vehicle segment
Premium Automobile Automotive industry Renault
Chapter 7 Money is anything which people are willing to accept in exchange for goods and services. Barter involved exchanging or swapping goods or services which people already have for something else they need. For example a pig in exchange for a pair of shoes. This system was very complicated. Not only did you need to find someone who had what you needed‚ but he/she had to be willing to accept whatever you had to offer. To overcome this problem money was introduced. For example how many
Premium Currency Euro European Union
Michael Porters competitive force model is used to displays how information technology can upgrade the competitiveness of a corporation. It is also used to develop strategies to increase competitive edge. Competitive strategy must grow out of a sophisticated understanding of the structure of the industry and the industry is constantly changing. Regardless of the industry‚ Michael Porters five forces will bring forward your strengths and weakness. The five forces are: The threat of new entrants‚
Premium Management Strategic management Retailing
The Five Factor Model of Personality The precise definition of personality has been a point of discussion amongst many different theorists within many different disciplines since the beginning of civilisation. Personality can be defined as "the distinctive and characteristic patterns of thought‚ emotion‚ and behaviour that define an individual’s personal style and influence his or her interactions with the environment" (Atkinson‚ Atkinson‚ Smith & Bem‚ 1993: 525). It can be proposed that personality
Premium