1.Synopsis The Marina bay Sands was opened on the 17th February 2011 developed by the Las Vegas Sands Corporation and designed by Moshe Safdie and associations. Built on reclaimed land the hotel overlooks view of the city as well as the sea. Offering guest’s convention and exhibition facilities‚ shopping‚ theater entertainment‚ restaurants‚ bars‚ accommodation and not stop‚ casino and gaming. Not only did the Project boost Singapore’s economy and tourism but has also created an attraction and
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1. Introduction Marina Bay Sands (MBS) is one of only two integrate resorts (IRs) in Singapore‚ locating in Marina Bay waterfront in the heart of the city. It developed by Las Vegas Sands (LVS) Corporation has opened officially in 2010. MBS does not only delude tourists by the fascinating design‚ but it also attracts visitors by a rich variety of services such as 2‚560-room lodging property‚ amenities of spa‚ fitness centre‚ bar‚ theme park with infinite swimming pool‚ the state-of-art casino‚ convention
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(4) -(2) SWOT Analysis ………………………………………………...(5) -(3) Porter’s 5 Forces Model………………………………………...(6) Conclusion……………………………………………………………………….......….(7-10) Synopsis: The objective of this report is to evaluate the benefits and disadvantages of having the Integrated Resorts being part of the island of Singapore using the Marina Bay Sands as an object of analysis. Though the IRs might possibly be a lucrative
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Table of Contents 1 Executive Summary 4 2 Introduction 5 2.1 Objectives of study 5 2.2 Methodology 5 3 Background of the New Downtown 5 3.1 Branding Marina Bay from URA’s Perspective 6 3.2 Political Support and Marketing 6 3.3 URA’s efforts to brand MBFC 7 4 Market Positioning of MBFC 7 4.1 Type of Tenants 8 4.2 Complementarity and Compatibility Among Tenants 8 4.3 Occupancy Rate 8 4.4 Rental Prices vis-a-vis Traditional CBD 9 4.5 Positioning Strategy of MBFC: Product Leadership 10
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The Mangles Bay Marina was a development decision proposed by Cranford Pty Ltd and the Western Australian Land Authority. The proposal is to create an onshore marina to provide up to 500 boat anchorages and an adjoining land development encompassing tourism‚ commercial and leisure opportunities as well as civic recreational space and suburban land practices. This proposal was assessed by the Environmental Protection Agency (EPA) of Western Australia to evaluate the degree to which the proposed development
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Five forces analysis help to analyze the characteristics that affect competition within an industry. The analysis is also a framework best suited to determine how strong or weak an industry’s competitive forces are but it can also help companies establish a business strategy. The five forces affecting industry attractiveness are classified into the two following categories. Internal forces: Competitive pressures from buyer bargaining power‚ competitive pressures stemming from supplier bargaining
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Michael Porter’s five forces Analysis is a tool for the structural analysis and shape the competitive structure of the company. The objective of strategic planning is to modify these competitive forces such that the company’s position is improved. Management can decide how to influence or to develop industry characteristics‚ based on the information given by the Five Forces model. There are: 2.1 Threat of New Entrants: New entrants to an industry can raise the level of competition‚ thereby
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Rogers Chocolate: Five Force Analysis Feedback A graphic portrayal of the five-forces model for the chocolate industry is shown in below. At the end of the analysis‚ always state a conclusion: Rivalry Among Competing Premium Chocolate Producers—a Moderately Strong Competitive Force In the discussion of the five competitive forces that follows‚ we use a + sign to indicate factors acting to strengthen rivalry and a – sign to indicate factors acting to weaken rivalry. The +/– signs are shown
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Five Forces Analysis Management Information Systems Verizon Wireless is one of the leading wireless providers in the United States. Of the major four carriers in the United States‚ Verizon has been able to maintain the lead in all areas such as the network‚ customer service and products. Established in a joint venture between Vodafone and Verizon Communications in the year 2000 after diluting the company formally known as Bell Atlantic‚ Verizon “is the standard-bearer for the industry and
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Lecture1 1. What do you think of Cruise Safety？ 2. What do you think of Cruise Life？ Lecture2 3. What is the advantage to develop Cruise Economy in China？ 4. What is the Challenge to develop Cruise Economy in China？ Lecture3 5. Why there is no big Cruise Company in China？ 6. How should we develop Cruise In China？ Lecture4 7. What is the Core of Cruise Products? 8. What do you think of the different product demanding of Chinese？ Lecture5 9. How can we get a cruise product in China？ 10
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