VIETNAM NATIONAL UNIVERSITY – HO CHI MINH CITY INTERNATIONAL UNIVERSITY SCHOOL OF BUSINESS ADMINISTRATION WAL – MART MARKETING PROBLEMS WHEN GOING GLOBAL By GROUP 5: NGUYEN THI HUONG GIANG NGUYEN THI TRUC LINH TRAN THI THU HANG NGUYEN PHU NGHI LE DUC PHUC A project submitted to Dr. Vu The Dung in partial fulfillment of the requirements for the International Marketing course Ho Chi Minh City‚ Vietnam 2011 Contents I. General information 3 1. Company Background 3
Premium Wal-Mart Discount store Variety store
JOHN RAY B. PAJARILLAGA 003 A. Mabini Street Amadeo‚ Cavite Tel. No. (632) 361-1234 Mobile No. (0918) 6973807 Email: jr_paj@yahoo.com Birthdate: 23 April 1994 ------------------------------------------------------------------------------------------------------------------ JOB OBJECTIVE To obtain a managerial assistant position in Brand Management that will further enhance my strategic and implementation skills. PROFESSIONAL EXPERIENCE 1. DEF Corporation Nov 2011 - Apr 2013 Associate
Premium Management Cavite
.......................................................................................6 Competitive Analysis........................................................................................................................7 Overview..........................................................................................................................................7 Porter’s Five Forces.....................................................................................................
Premium Renting Streaming media Revenue
Threat of entrants • High entry cost because of great capital is need for start up the business • Difficult for the small sized companies to enter the market‚ i.e. the top brands are well established company linked to multi-production. • Operating the business is challeging because of costly machiery repairing and professionally quality control is weariness. • Market maturity and saturation which exiting nearly 100 brands and numourous little brands in the market • Entrants are still willing
Free Caffeine Coffee Soft drink
Kotabe/Helsen‚ Global Marketing Management‚ 5e Case 9 Case 9 Wal-Mart Operations in Brazil: An Emerging Giant ___________________________________ This case was prepared by Professor Masaaki Kotabe‚ Louie Pranic and Richard Smith of the Fox School of Business at Temple University and Kleber G. de Godoy and Moacir Salzstein of Fundação Getúlio Vargas‚ São Paulo‚ Brazil‚ and updated by Dan Zhang under the supervision of Professor Masaaki Kotabe for class discussion rather than to illustrate
Premium Wal-Mart Hypermarket
had analys How Wal-Mart done the transformation strategically to win the market in situation of financial crisis? The fanatical crisis becomes huge threat to all organizations in the world. Because it becomes challenge to Wal-Mart also. Through this report I had highlight the causes for problem happens and rectify the problems through measurements with statistical data. Then this report had explained what are the steps that taken by Wal-Mart to achieve their vision. So Wal-Mart Implement the strategic
Premium Inflation Strategic management Inventory
Wal-Mart/Sam’s Club Shanell Heath COM 213 Dr. Jan Schlegel July 28‚ 2011 Letter of Transmittal August 4‚ 2011 Dr. Jan Schlegel Trine University 9910 DuPont Circle Suite 130 Fort Wayne‚ IN 46825 Dear Dr. Schlegel‚ In the attached report you will find the analysis of Wal-Mart/Sam’s Club as requested by yourself at the beginning of the class. I believe that you will get the information that you need. The report was designed to look at three main areas: 1. How the company benefits
Premium Wal-Mart Sam Walton Sam's Club
advertising‚ the level of utilisation of critical success factors for the industry etc.. Rivalry among existing firms is intense in the global market of discount furniture and the major players in the industry include Euromarket Designs Inc‚ Galiform plc‚ Wal-Mart Stores Inc‚ Argos and others. However‚ currently IKEA is the undisputed market leader in the industry of discounted furniture in the global scale. Threat of new entrants to the industry depends on a range of factors such as the level of capital
Premium Supply chain management Supply chain Capitalism
1. PORTER’S FIVE FORCES MODEL Porters five forces‚ as a powerful analysis tool‚ enables managers in corporations to analyze the current situation of their industry in a structured‚ easy-to-understand way. From a strategic management perspective it is useful for managers in any organization in the same industry or sectors to understand the five competitive forces acting on and between organizations in the same industry and or sector since this will determine the attractiveness of that industry
Premium Manufacturing Porter five forces analysis Complementors
Study Case Wal*mart Stores‚ Inc 1. Sources of Wal*Mart’s competitive advantages in discount retailing After a detailed analysis of Wal*Mart’s main departments it is obvious that they have many competitive advantages in comparison with their business rivals. Wal*Mart has developed to a leading and fast growing company with a huge market value of $ 57.5 billion. Their average 20 year return on equity is 33% and their compound average sales growth amounts to 35%. Sales per foot² is nearly $ 300
Premium Competition Retailing Marketing