Format EXECUTIVE SUMMARY 1. Brief Description of the Project 2. Brief Profile of the Entrepreneur Section I MARKETING PLAN 1.1 Description of the Product 1.2 Comparison of the Product with Its Competitors 1.3 Location 1.4 Market Area 1.5 Main Customers 1.6 Total Demand 1.7 Market Share 1.8 Selling Price 1.9 Sales Forecast 1.10 Promotional Measures 1.11 Marketing Strategy 1.12 Marketing Budget Section 2 PRODUCTION PLAN 2.1 Production Process 2.2 Fixed Capital 2.3 Life of Fixed Capital 2.4 Maintenance
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and finished goods between production and consumption centers‚ this freight network is a vital component of commerce in the United States (U.S. DOT 2010) Market Structure Oligopoly market * National * Regional * Local Porters Five Forces Competition What do truck rental customers think about. Price? Customer Service? Roadside assistance Bargaining Power of Customers * Can’t pass on costs to customers * Customer expectations * Compete on price
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Porter 5 forces Analysis for JetBlue Airway Potential Competitors: Low - Rivalry among existing firms is intense‚ which affect the profits to be low. It¡¦s unattractive to the potential competitors. - High initial investments and fixed costs such as lease a fleet of safe and reliable aircraft‚ negotiate reasonable gate access and landing fees as well as high labor and fuel costs. - There are the price competitions in the airline industry‚ which some major airlines offer the low-price fares that
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English 101 Sandra Cisneros “Eleven” Millie Smitter Have you ever heard the expression "too young to be old" or "too old to be young?" “Eleven "‚ a story written by Sandra Cisneros‚ allows us to live the different emotions of Rachael‚ an ingenious first person narrator‚ describes the details of her humiliating eleventh birthday on a regular school day. Growing up can be‚ in most cases‚ a dramatic and difficult process‚ especially for kids. An eleven-year-old can feel helpless and vulnerable
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IKEA‚ the Swedish furniture conglomerate‚ has taken on aggressive growth goals over the past several years in an effort to remain competitive. With this in mind‚ Michael Porter ’s "5 Forces" are applied to IKEA for better understanding of the organization as such: INTERNAL RIVALRY/COMPETITORS- The organization operates in a highly competitive industry‚ characterized by other low priced furniture producers such as Galiform of England and retailers such as Wal-Mart of the United States. Internally
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Porters 5 forces Virgin Australia Threat of new entrants – The airline industry has been around for over 100 years and due to large capital requirements and overhead (high cost of planes)‚ the industry would not be greatly affected by new entrants and therefore the threat of new entrants is high. With low operating margins and high initial investment‚ a high market share is needed to ensure full flights (maximizing profits on each flight). This would be difficult for a new entrant. Industry
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affected by Michael Porter’s "Five Forces" model. These are internal factors that have a direct impact on the industry and a business has to understand the dynamics of its industries and markets in order to compete effectively in the marketplace. Porter defined the forces which drive competition‚ contending that the competitive environment is created by the interaction of five different forces acting on a business. Internal Rivalry within the Industry The central force of Porter’s model is Internal
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to determine these various factors and plan their strategies accordingly to survive against all such odds. But practically it is virtually impossible to consider all such individual factors and therefore specific models exists like PESTEL and Porter five forces which are applied available to determine the external and internal environments factors affecting the shipping industry in India‚ the same are applied here. Overall shipping industry in India is very large in size and volume‚ therefore “Container
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Uncertainty: because the product is new‚ demand is uncertain c) Provide high level of service quality Risk associated: high cost: staff‚ training high Implied Demand Uncertainty: customer expectation becomes high over time 2. For Seven-Eleven Japan‚ when trying to micro-match supply and demand using rapid replenishment‚ they can face the following risks: High cost of transportation: this choice require frequent delivery and a large number of trucks visiting a store per day‚ since each
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“Eleven” The irony of life is that as you grow older you want to experience your youth again‚ while at the time you are young all you want is to be older. In "Eleven" by Sandra Cisneros‚ Rachel is only eleven years old‚ yet she would rather be one hundred and two. She feels that the old age will give her the respect and wisdom to be able to stand up for herself. Through the use of point of view and diction‚ Cisneros develops Rachel’s character and shows that despite her youth‚ Rachel is capable
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