MARKETING IN LUXURY FASHION INDUSTRY: CONTEMPORARY METHODS OF CUSTOMER ATTRACTION By Ivanova Evgeniya Moscow 2013 CONTENTS 1.1.Getting to know luxury 5 1.2.The global market of luxury goods 9 1.3.Methods of customer attraction 11 2.1.Burberry 19 2.2.Gucci 21 2.3.LVMH 24 Introduction What exactly do we mean by " luxury"? Most of us are able to recognize a luxury product‚ but we are unable to define the specific characteristics
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Friendly Fibers in Textile Fashion A Study of Organic Cotton and Bamboo Fibers BY Muhammad Adnan Ali Muhammad Imran Sarwar Master Thesis A thesis submitted in partial fulfillment of the requirements of the Degree of Applied Textile Management University of Borås Report No. 2010.9.14 MAY 2010 Supervisor: Examiner: Rudrajeet Pal Heikki Mattila Abstract: In recent times sustainability is a leading characteristic of textile fashion products. Textile fashion companies are focusing
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What is the influence of Western fashion to Japanese fashion? Submitted by: Nicole Marie~Madeleine C. Alberto III-Kagitingan General Description of the Study Japanese fashion is one of the most remarkable things about Japan. It is another dimension in itself‚ complete with subcultures such as the Gothic Lolita and Kogals. Many people are intrigued by how Japanese fashion developed and people all over the world try to dress up like the Japanese because in Japan‚ there is no such as
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From the report of the Progressive Grocer‚ a monthly industry publication‚ we can know that in 2009‚ 35‚612 supermarkets were in business in the United States‚ which accounted for 54.5% of food item sales by grocery stores including supercenters and warehouse outlets. Convenience stores had 31.9% of sales‚ and wholesale clubs had11.5% of sales. So‚ supermarkets overall account for more than half of all food sales. Market definition In general‚ we believe that a supermarket is a large comprehensive
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“Fashion used to come from one source at a time‚ be it the street‚ the runways or the entertainment business. The interesting thing about today is that influences come from high and low-everything from couture to Target.” –Michael Kors Content: What is Fashion forecasting? Elements of Fashion Forecasting The Direction of Fashion Change The drivers of fashion change The Fashion Forecasting Process Forecasting fashion in the Indian scenario Fashion Forecasting Period Importance of
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| FASHION PHOTOGRAPHY | SIDDHALI DOSHI | | SECTION F | 11/30/2011 | | TABLE OF CONTENTS 1. Executive summary 1 2. Introduction 2 3. History 4 4. Popular digital cameras 6 5. EXECUTIVE SUMMARY The purpose of writing this report is to enhance my knowledge on the topic that most interests me. Fashion photography is an essential part in the fashion world. The
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Think back when you first met the lover of your life‚ it was like Fire Works! The both of you were excited and happy to be together‚ but as the years have passed reality sets in and you find yourself waking up to the same person. Keep the passion in your relationship alive long after the fire. Just because you’ve been married 10‚ 20‚ 30‚ 40 years don’t mean that it’s time to let the fire stop burning‚ my husband and I after thirty five years have not allowed the fire to go out‚ it’s still blazing
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ANALYSIS OF SHISEIDO The Shiseido Group was established in 1872 and is headquartered in Tokyo‚ Japan. The company is engaged in the cosmetics and toiletries industry. The group also has massive interests in the boutique‚ restaurant‚ salon‚ fine chemicals‚ pharmaceutical and beauty foods sectors. Shiseido is the largest manufacturer of cosmetics in Japan with more than 20 brands. The firms product offering consists of 3 product lines and these are the Skincare range‚ the Pureness range and the Beneficence
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Smartphone Industry Analysis Team 5 University of North Alabama MG 498-I01 Dr. Dennis Balch Team 5: Bradi Reader – Document Manager/Formatting and Editing Bailey Claunch – Industry Overview Kylie Corum – PESTEL Factors Kyle Stephenson – Porter’s Five Forces Matthew Vest – Sector/Strategic Groups Brantley Claunch – Current Issues Table of Contents Industry Overview 4 Smartphone Industry Analysis 4 Key Players 4 Smartphone Market Size 4 Growth Patterns 4 Customers 4 Suppliers 5 Factors Affecting
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decorating the body. All known cultures embellish the body either with marks on the skin or clothing. Body decoration recognizes the individualization of a person and communicates aspects of his or her personal and social identity. In the 21st century‚ fashion as body decoration is still a universal part of a person’s everyday knowledge‚ with the help of Designers who continually persuade the public that their new ideas are “what‘s in”. Next season‚ the same designers convince individuals to give up their
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