Mauritius Stock Exchange list in 1995. It employs a staff of over 2‚600 people and has tied up with international airlines‚ for which it performs varied services. Air Mauritius maintains its commitment to high quality service because the Mauritian carrier acts as an ambassador for the country and reveals the image of its people. Those who fly Air Mauritius realise that multiple elements in its offices and on board celebrate "L’Esprit de l’Ile Maurice‚" the Soul of Mauritius. This concept tries to express
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Business Plan Our Way Forward December 2011 Confidential 5 December 2011 Malaysia Airlines is in crisis. Our combined losses in the first three quarters of 2011 have already exceeded RM1.2 billion‚ and the final numbers for the year will not improve upon this. The core passenger airline business is chronically challenged. The new Board and Management team‚ in place for three months‚ has been hard at work on a plan‚ referred to as the Business Plan‚ for Malaysia Airlines. This Business Plan outlines
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Table ofContents Introduction Air flight is becoming closer and closer to our lives. A biggest advantage of air flight is speed‚ for example‚ in order to travel from Saigon to Hanoi‚ it takes at least 36 hours by bus‚ 24 hours by train but only 2 hours by flight. Completion in airline industry is increasingly intense when many airlines step in with their techniques to attract customer. “Who lead the field?” is always a top importance concern of all airlines. Singapore Airlines is not
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primary data from market survey or interview‚ wide-ranging credible news article‚ and reports from consulting companies are incorporated. 2. Companies Profile 2.1 Target Company: Malaysia Airlines Malaysia Airlines (MAS) is the government owned flag carrier of Malaysia. Based in Kuala Lumpur‚ Malaysia‚ the airline flies to over 60 destinations across the globe to Europe‚ North America‚ Middle East‚ South Asia‚ East Asia‚ Australia and New Zealand. Currently it operates over 100 aircrafts of Boeing
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are not Loyal to their National carrier. 1.2 Research Purpose and Question The fundamental question that arises is why Gulf Air as a national carrier which recently improved its services and introduces new strategy to correct its position in the market does not attract the biggest portion of the passengers whom Country of Origin is Bahrain. And why Bahraini travelers are not loyal to their national carrier? Will national loyalty serve as an advantage for carriers in their local markets? Or‚ will
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strategic alliances STRATEGIC ALLIANCES Royal Air Morocco is the main national airline of Morocco and the country ’s largest. Based in Casablanca‚ it serves more than 90 destinations in Morocco‚ Europe‚ Africa‚ the Middle East and North America. It is based in Mohamed V airport in Casablanca. With a turnover exceeding the one billion euros‚ a fleet of 75 aircraft and a workforce of 3‚875 people‚ the Royal Air Morocco was ranked third best African company behind the South African Airways and
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1. Introduction The aviation industry is highly competitive and thus demands well planned and distinct strategies of airline companies (airlinetrends.com‚ 2013). Crucial for the success of such a company is hence its strategic management. Carriers need to be aware of their strategic position‚ make strategic choices and put their formulated strategy into action (Johnson‚ Whittington & Scholes‚ 2011). As this is a complex and challenging task‚ consultants like me help airlines with this task
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starting with the internal factors of the company. 1.1.1 Image of the company Garuda Indonesia Airlines is the national airlines ofIndonesia. They have a very strong image as a national carrier‚ strong financial support from the government and the existing target market. The image as one and the only national carrier of Indonesiagives a very good image for the local and international passengers. They have a lot of loyal customers that have been suited with their image‚ service and fares. 1.1.2.Routes
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References: Brief of company Singapore Airlines Limited (SIA‚ 1972)‚ which began life as Malayan Airway (1947)‚ is the flag carrier airline of Singapore
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Malaysia Airlines Introduction Malaysia Airlines‚ the country’s national carrier‚ was first incorporated as Malayan Airways Limited (MAL) on 12 October 1937. It was a joint initiative of the Ocean Steamship Company of Liverpool‚ the Straits Steamship of Singapore and Imperial Airways which led to a proposal to the Colonial Straits Settlement government to run an air service between Penang and Singapore. On 2 April 1947‚ MAL took to the skies with its first commercial flight as the national airline
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