national carrier of the United Arab Emirates (UAE) and the South African low-cost carrier Mango have been chosen for the comparison. Hence‚ brand positioning and awareness will be appraised as a marketing tactic for both airlines. Secondly‚ this report will compare and evaluate how these two airlines adapt product and promotion as part of the MM in order to establish brand awareness and positioning. 3. Introduction to Etihad Airways and Mango Etihad Airways (EA) is the national carrier of the
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to be one of the major players of the global market. Turkish Airlines Inc.‚ or Turk Hava Yollari A.O. (THY)‚ is the flag carrier of Turkish air transportation. Its 70 aircraft comprise one of the youngest fleets in Europe. More than ten million passengers a year fly THY ’s network of 100 destinations‚ three-quarters of them international. THY was formed in 1933 as a domestic carrier. It built up an
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Ryanair and Virgin Atlantic Both of them are recent creations in airline transport business‚ they started life in competition with major national flag carrier airlines and grew to be major challengers to these established companies. Virgin Atlantic’s air transport business originated in the long-haul‚ mainly transatlantic market which might be highly profitable but is also extremely competitive. It attracts passengers by offering a superior experience and is firmly positioned at the quality
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1. According to research‚ most respondents aware of a minimum charge of 5 pence on all single-use carrier bags. However‚ most young people were not aware of the charge‚ which is the number of students taking up in these age groups‚ who may only just studying in school and go shopping infrequently. On the contrary‚ a large number of old people were aware of the charge due to often buying groceries and everyday items from shops. 2. This bar chart compares the proportion of respondents of both
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Assignment 1: Ocean Carriers Refer to the HBS case “Ocean Carriers” and answer the questions below. Each student must turn in a hardcopy of her/his solution and answers in class at the start of the week-4 lecture. She/he must also up-load a softcopy of her/his solution spreadsheet on LMES by then‚ too. Note: You should complete the related textbook chapters (RWJJ Chapters 7 & 8) before attempting this case. In particular‚ you need to study the Baldwin Case first (Chapter 8.2 + material on LMES)
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The Beach Carrier is a new product concept developed by Mary Ricci. It is a large‚ lightweight‚ durable bag that is designed to carry everything required for a day at the beach‚ including a chair. The Beach Carrier can be folded down to a 12-inch by 12-inch square for easy storage when not in use. It comes with an adjustable strap and various-sized pockets for carrying all types of items to the beach or other outdoor activities (i.e. concerts‚ picnics‚ and barbecues). The Beach Carrier possesses
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Ocean Carrier Case Study INDEX Case Background··························3 Dilemma································3 Scenarios under different tax rates and years ····························3 Alternative································5 Decision summary··························5 Appendix Ocean Carrier Case Study * Case Background Mary Linn of Ocean Carriers is evaluating the purchase of a new capesize carrier for a 3-year lease proposed by a motivated customer
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Background Ocean Carriers Inc. is a shipping company specializing in the operation of capsizes bulk dry carriers. In January 2001‚ Mary Linn‚ the vice President of Finance for Ocean Carriers was evaluating the purchase of a new capsize carrier for a three years lease proposed by a motivated customer. The leasing contract offers very attractive terms‚ but no ship in Ocean Carrier’s current fleet met the customer’s requirements. In addition‚ this proposed contract is only for three years. Therefore
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Ocean Carriers Case Expectations for Daily Spot Hire Rates Next Year Iron ore and coal imports will most probably decrease the upcoming year With the increasing supply of vessels should result in a market surplus By creating this surplus‚ prices will be driven down‚ since we will have limited demand and suppliers competing Average daily rates‚ based on historical numbers‚ have a direct relationship with the number of shipments. What Factors Drive Average Daily Hire Rates? u
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Ocean Carriers Case Ocean Carriers uses a 9% discount rate. 1. Do you expect daily spot rate to increase or decrease next year? Daily spot rates are expected to decrease next year because 63 new vessels are scheduled for delivery over the next year and imports of ore and coal would most likely remain stagnant over the next two years. Imports of iron ore and coal and the number of vessels available are two big factors of spot rates. 2. What factors drive average daily hire rates?
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