Ahris Fuadatis Sholihah Life Is Never Flat You must know a sentence of “Life is never flat” because it is familiar around us. Besides‚ you can realize that many things making your life up and down by knowing this sentence. It means that your life must be any problem although a thing making your life being wave. However‚ if there is nothing making your life being wave or colorful‚ your life is flat and there is no impression. Additionally‚ it is not only flat but also no color in your life. You can
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CONTENT MARKETING Content writing is a fresh idea in the world of e-marketing. However this concept was pioneered by John Deere in 1895 with his publication of The Furrow magazine. It is a marketing technique which requires developing a relevant content to attract a particular defined audience. The objective is to promote a particular product or acquire customers to derive profitable actions. Strategy The business world and entrepreneurs are always on a stiff competition trying to market
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The article Devoid of Content‚ written by Stanley Fish‚ was published on 2005. In this article‚ the author Stanley Fish persisted the idea that the form is much more important than content. By demonstrating how students performs better skills after learning forms‚ Stanley argued that students should refrain from spending too much effort on forms‚ in stead‚ they should focus more on the forms. In first paragraph‚ leading in his idea by putting a common scene on the screen‚ Stanley Fish used high
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“The World is Flat” is a very catchy yet baffling title. Initially‚ no clue is given about the book being related to technology‚ yet the author is able to describe how technology is revolutionizing the world. Thomas L. Friedman starts his book by describing how he came up with the phrase “The World is Flat”. He begins his book by comparing his journey to the one of Columbus’ trip to India and how Columbus and had concluded that the world was flat. On his visit to Bangalore he visits Infosys Technologies
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The World Is Flat: A Brief History of the Twenty-First Century is an international bestselling book by Thomas Friedman that analyzes globalization‚ primarily in the early 21st century. The title is a metaphor for viewing the world as a level playing field in terms of commerce‚ where all competitors have an equal opportunity. As the first edition cover illustration indicates‚ the title also alludes to the perceptual shift required for countries‚ companies and individuals to remain competitive in a
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Content marketing redefined Beverage major Red Bull wants to recover much of its marketing costs through content sales RAJIV RAO New Delhi‚ 11 April n October 2012‚ Red Bull launched Stratos‚ an audacious event where it sent parachutist Felix Baumgartner up 39 kms into the stratosphere in a balloon so he could jump and break the sound barrier while free falling. Baumgartner became the first human to do so. The stunt‚ which Red Bull had been planning for seven years‚ was itself perhaps not so
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Introduction Flat Cargo Berhad(FCB)‚ an air cargo company that was listed in Bursa Malaysia on the 15th of September 2001 was one of the largest airfreight companies in Malaysia. The company servicing several government linked companies including Freight Malaysia Berhad and other private company like Citylink‚Nationwide Express and Nippon Express. It was registered as an investment holding company with several subsidiaries with principal activities ranging from air freight services and ground handling
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C A S E 2 Asian Journal of Case Research 4(S): 15 – 25 (2011) Flat Cargo Berhad: An Auditor’s Conundrum ZAKIAH MUHAMMADDUN MOHAMEDa* AND TAKIAH MOHD ISKANDARb ABSTRACT Flat Cargo Berhad (FCB) was one of the largest air freight companies in Malaysia‚ servicing several government linked companies including Freight Malaysia Berhad‚ and had Kencana & Associates served as its auditors. In 2006‚ during a routine financial audit‚ the auditors identified several suspicious findings that
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Changes In The World is Flat by Thomas Friedman‚ Friedman insinuates that politics‚ globalization‚ and technology are rapidly changing the world. Friedman warns the public that America is not ready for these changes and should try to embrace them. I thoroughly enjoyed Friedman’s references to the advancements in technology. It opened my eyes and made me realize how far our civilization has truly come in such a short time period. Friedman believes that the dot-com boom played a crucial role in
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The Flat World Knowledge case study discusses how the traditional textbook publishing model is changing because of disruptive advances in technology that have essentially created the digital publishing market. Although I believe that Flat World Knowledge will be recognized as a successful contributor to the disruption in the textbook publishing market in five years’ time‚ I view online learning – accented by the evolution of digital textbooks – as the disruptive force that has changed the model for
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