Smart Principles for Designing a Brand Hierarchy We all know the recession has drastically impacted consumer behaviors‚ but we may often overlook its direct impact on brands themselves. The recession has changed the way marketers manage their brand portfolios as they try to do more with less. As such‚ marketers are taking a closer look at how then can stretch existing brand equity across a greater number of products‚ often taking a parent brand/sub-brand approach. We generally see four different
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We live in a world that is Not That Flat OB - II Project Report Submitted by: Manish Saluja Mayank Kapoor Mayank Tyagi Manik Jhamb Manish Srivastava Contents Introduction 3 Objective 4 Historical Evolution of Globalization on Organizational Structure 5 Case Studies – Showcasing successful organizational structures 6 Nike Model 6 Microsoft Model 7 Globaloney – Unraveling the myths of Globalization 11 Problems with Traditional Globalization Theories 11 Reasons for
Free Globalization Multinational corporation World Trade Organization
1.0 Introduction Flat Cargo Berhad (FCB) is an air freight services and ground handling company. Its company’s operations cover Asian Pacific region including China‚ Japan‚ Thailand‚ Singapore and many more. Their main customers are United Parcel Services (UPS)‚ City Link and Nationwide Express. The main shareholder for FCB is Bangor Sdn Bhd which is part of Miri Group represented by 26.5% of the company interest. Kencana & Associates is the auditor company that audit FCB’s account. The leader of
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October 26‚ 2012 1st Period Sin and Its Hierarchy Throughout the novel The Scarlet Letter‚ Nathaniel Hawthorne focuses on the struggle of Hester Prynne‚ a woman who is forced to deal with the strict Puritan punishment for the adulterous birth of her child‚ Pearl. Yet‚ the very Puritan values that bring Hester public ignominy help to lift her to a position of respect in the community. Although Hawthorne does not condone Hester’s sin‚ he takes pains to show that her sin is minimal in comparison
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When former Coca-Cola Co. (KO ) executive E. Neville Isdell agreed last May to come out of retirement and become chief executive of the beleaguered soda giant‚ he brimmed with confidence. No Coke newcomer‚ Isdell had spent 35 years inside the vast Coke system as the Atlanta company built itself into the world’s most recognized global brand‚ retiring in 2001 after a three-year stint as head of a large European Coke bottler. "The system isn’t broken‚" Isdell told a BusinessWeek reporter at the time
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C A S E 2 Asian Journal of Case Research 4(S): 15 – 25 (2011) Flat Cargo Berhad: An Auditor’s Conundrum ZAKIAH MUHAMMADDUN MOHAMEDa* AND TAKIAH MOHD ISKANDARb ABSTRACT Flat Cargo Berhad (FCB) was one of the largest air freight companies in Malaysia‚ servicing several government linked companies including Freight Malaysia Berhad‚ and had Kencana & Associates served as its auditors. In 2006‚ during a routine financial audit‚ the auditors identified several suspicious findings that
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Chapter 1 INTRODUCTIONS Introductions: Beximco Pharmaceuticals Ltd. (BPL) has been the leader in Bangladesh Pharmaceutical Market since its inception in 1979. Over the last decade BPL actually rose to a new standard–moving beyond manufacturing quality medicines to win mindshare of patients‚ physicians‚ shareholders‚ business partners‚ and communities where they work and live. BPL is the pioneer in introducing medical service activities: publishing a full-fledged medical newsletter regularly
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dwellers (when hunting) of the Great Plains. Tipis are stereotypically associated with Native Americans in general but Native Americans from places other than the Great Plains mostly used different types of dwellings. The term "wigwam" (a domed structure) is sometimes incorrectly used to refer to a tipi. The tipi was durable‚ provided warmth and comfort in winter‚ was dry during heavy rains‚ and was cool in the heat of summer. Tipis could be disassembled and packed away quickly when a tribe decided
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Introduction Flat Cargo Berhad(FCB)‚ an air cargo company that was listed in Bursa Malaysia on the 15th of September 2001 was one of the largest airfreight companies in Malaysia. The company servicing several government linked companies including Freight Malaysia Berhad and other private company like Citylink‚Nationwide Express and Nippon Express. It was registered as an investment holding company with several subsidiaries with principal activities ranging from air freight services and ground handling
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Thomas Friedman’s idea that the world is flattening is based on recent observations that the global economic “playing field” is becoming increasingly easier to enter and to compete in. Friedman notes ten events that have played a significant role in this phenomenon. Friedman noted some very interesting events that helped lead to the flattening of the world‚ such as outsourcing‚ offshoring‚ supply chaining and “insourcing”. The two events of Friedman’s ten that I found to be most interesting
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