(1) Carrington Furniture‚ Inc. (CFI) is employing a “push” strategy. CFI uses its sales force to persuade intermediaries to carry‚ endorse and sell its products to consumers. Most decisions to buy furniture is made spontaneously‚ in the store‚ and brand loyalty is hardly ever present in the decision making process. Furniture is a product that is well understood by all‚ therefore‚ there is less need for the sales force to explain or describe the benefits of using a particular piece of furniture.
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The Company: Cadbury Beverages Inc. a division of Cadbury Schweppes PLC Company Status: 3rd largest Worldwide and 4th largest in US; achieved positioning through consistent marketing investment in the brand and its diverse products. The Acquisition: In addition‚ the company acquired other brands worldwide that already had a solid customer following. • 1986 acquired Canada Dry and certain rights to Sunkist soft drinks • 1989 acquired Crush brand worldwide along with soft drink companies
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Game Shop‚ Inc Why was GSI’s production quality control better than its billing performance? The GSI’s production quality control had checks that had been built into the system. There were a number of personnel in place to ensure that these controls were in place and working properly at any point in time. There were no controls in place for the billing process‚ the company did not have a set of written billing instructions‚ and the managers did not know how to use the billing instructions available
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NUPATH FOODS‚ INC MBA-Human Behaviour Management 1. The underlying problem of the case is the difference between James Ornath the Vice President and Denise Washington the brand manager perception. Ornath perceives that Washington will be delighted to be the new Marketing Research Coordinator as he does before when he holds the position and that it is a reward to Washington for her good performance as brand manager. Ornath also perceived that it is a good opportunity for Washington to learn
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Rogers Communications INC. Industry overview The Canadian cellular service’s industry is comprised of approximately 15 cellular providers. These operators employ approximately 16‚000 individuals and generate more than CAN$10B in revenues annually‚ which represents almost 30 percent of the Canadian telecommunications market. The Canadian wireless industry has been experiencing an annual growth rate three times that of any other Canadian telecommunications sector. This is very significant as
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related to an acceptance of a client. Murphy Tymshare Inc is building and selling resort time-share condominiums in South Florida‚ it has been in business for five years. It recently bought out competing and floundering time-share development. The company stock is mainly owned by Jake (51%)‚ the other 49 % is owned by friends and family members. Identified factors that indicate potential problems with the audit of Murphy Tymshare Inc will be discussed below. 1Q. Knechel in his book describes
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MID TERM ESSAY Course: CORPORATE FINANCE (FIN 6160) Case study: "MIRACLE LIFE‚ Inc" Miracle Life Inc.‚ founded in 1980 by Angela Simpson‚ is one of the companies possessed the largest global marketing network in the world which sells products to control overweight‚ nutritional supplement products and personal health care products with the goal: "to improve health and happiness of people around the world. " From the early years since its establishment‚ the company has gained
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MATTHEW YACHTS‚ INC. This is an excellent case to address the characteristics of process-oriented vs. repetitive vs. product-oriented production. 1. Matthew Yachts is profitable‚ thanks to its custom-designed yachts. Its management experience appears to have competitive advantage in custom-designed yachts‚ hence the higher profit margins. However‚ since the demand for the “fixed” design is growing‚ expansion into this area‚ with its repetitive-oriented layout and procedures (see Table 7.2 and
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Manufactured Homes‚ Inc. QUESTIONS: 1. Identify the accounting policies of Manufactured Homes which have the most significant impact on the company’s financial statements. What are the key assumptions behind these policies? Do you think that these assumptions are justified? 2. Evaluate the company’s financial and operating performance during 1986 and the first nine months of 1987. 3. Given the company’s business strategy‚ accounting policies‚ and recent performance‚ what is your assessment of its
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Component Technologies‚ Inc 1) Prepare the manufacturing staff’s calculations for the three alternatives (please refer to the attachments): a) In the first set of calculations‚ the staff used a discount rate of 20%‚ a five-year time horizon‚ and ignored taxes and terminal value. What is the relative attractiveness of these three alternatives? During the period of 5 years (from 1994 to 1998)‚ if the discount rate is 20%‚ Waltham plant is the only one that has a positive amount in NPV. The
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