ice cream production line DESCRIPTION OR ICE CREAM PRODUCTION LINE -Formulation: The ingredients used in ice cream production are: fat；milk solids-non-fat (MSNF)；sugar/non-sugar sweetener；emulsifiers/stabilisers；flavouring agents；colouring agents. -Weighing‚ measuring and mixing: Generally speaking‚ all dry ingredients are weighed‚ whereas liquid ingredientscan be either weighed or proportioned by volumetric meters. -Homogenisation and pasteurisation: The ice cream mix flows through a
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(hereafter known as Ben & Jerry’s) is a US-based superpremium ice cream producer established in Vermont‚ USA in 1978 by Ben Cohen and Jerry Greenfield. From humble beginnings the company gained popularity through their unique style and innovative flavours and product names. The exceptionally high butterfat content of their ice cream qualified their product as a superpremium ice cream‚ which placed the company in the same competitive market as Haagen-Dazs‚ the superpremium market leader in the US (accounting
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Indian FMCG Sector Trends - 2008 In this post i have covered multiple trends happening in the Indian FMCG sector. 1. Focus on Health Companies are widening their health food portfolio to cash in on the rich‚ urban‚ health conscious Indian. In recent we have seen flurry of products in this segment. Have a look of some of them: 1.1) Sugar free Chywanprash 1.2) Organic spices/ pulses 1.3) Multi grain pastas/ Biscuits 1.4) Processed foods particularly juices 1.5) Probiotic Ice Creams 1.6)
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least provide one leading brand in every product line. Having over 29 major brands the annual sales of the company is over $ 1 billion. Most of the sales include from brands like Nespresso‚ Nescafé‚ Kit Kat‚ Smarties‚ Nesquik‚ Stouffer’s‚ Vittel‚ and Maggi (Money.cnn.com‚ 2014). Infant Nutrition‚ Confectionery‚ Chocolate‚ Bottled Water‚ PetCare‚ Breakfast cereals‚ Coffee and
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popularity fast and won the 2008 Global Food Industry Award.(REF 1.0).Based on statistics(REF1.1)‚Vitagen Collagen gained In this project‚ we aim to win back our female market by launching Yakult Ace Light Sleek. This product will be based on new exotic flavours complementing their traditional version. Heavy promotional of our product will take place over the span of a year. It is recommended: * Yakult Ace Light undertake a promotion mix * That part of the sales promotion campaign contains product
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Brand Positioning Submitted by: Rishi Dewan PGDM-Marketing (DCP) IMT Ghaziabad Contents Introduction 2 Process of Positioning 3 Strategies of Positioning 5 Positioning by Product attributes 5 Positioning by Quality 5 Positioning by Price 6 Positioning by User Category 7 Positioning by Use 8 Positioning by Competitor 9 Positioning by Celebration 10 Positioning Errors: 11 1. Under-positioning 11 2. Over Positioning 11 3. Confused positioning 12 4
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TABLE OF CONTENTS Contents Page No. 1.1. History of Rasna 2 1.2. Competitors in the Market 3 1.3. Market Share 4-7 1.4. Comparative Study of the Competitors on 4 Ps scale 8-13 1.5. Competitive Advantages 14-15 1.6. Suggestions 16-17 1.7. References 17 History of Rasna Pvt Ltd. The brand Rasna is owned by Pioma Industries
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items such as blowtorches (frequently used in restaurant cooking) to more specialised items such as a vacuum sealer‚ a device for combining and infusing ingredients in a vacuum and thus preserving their flavours and enhancing the finished product. These infusions allow unexpected combinations of flavours in cocktails‚ including flavourings from non-edible substances‚ such as tobacco and leather (found in the Smoked Old Fashioned cocktail[3]) and perfume (as in the Champagne No.5[4]).Another machine which
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Title: Comparison between healthy food and junk food Life today is not like how it was before. A long time ago‚ people ate food that was very good for their health. They ate food not contains chemicals‚ preservatives‚ artificial colours‚ and flavours. People also spent a lot of time cooks their own foods. Therefore‚ those people were not affected by the food that they ate‚ because all the foods that they had was natural and healthy. That is‚ they did not have any problems with their health. Foods
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Table of Content Executive Summary Soft Drinks Records Further Growth in Value Sales Launch of New Flavours Maintain Consumers’ Interest Amidst Slowdown Competition Between Coca-Cola and PepsiCo Becomes More Aggressive Modern Retailers Gain Further Popularity Sustained Sales Likely To Record Steady Growth in Sales Key Trends and Developments Manufacturers Focus on Introducing New Flavours Celebrity Endorsements Remain As Popular Promotional Tool Modern Retail Gains Further Popularity East
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