Case Study Analysis: Microsoft: The outsourcing of XBOX production International Business IB300 April 10‚ 2011 In summary the following case was about Microsoft’s quest to enter the video game market with its Xbox gaming console. Microsoft’s history of having a small hardware business forced Microsoft to make a crucial decision about whether it should manufacture this gaming console along with managing a global supply chain or outsource the manufacturing to a third party. They quickly decided
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What supply chain changes did Microsoft make between the Xbox and the Xbox 360? What was the motivation for these changes? Microsoft made several supply chain changes after their first experience in the game console market with the Xbox. Microsoft successfully secured a significant market share with the Xbox and expected to have higher sales with its successor: the Xbox 360. They also made the decision to introduce it a year before their main competitor‚ Sony‚ would in order to secure a large market
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Evolution of the Xbox Supply Chain Microsoft made several adjustments to their supply chain between the introduction of the Xbox and the Xbox 360. One of the first changes was adding a third EMS supplier‚ Celestica‚ in addition to Flextronics and Wistron. Celestica was added to increase capacity and meet predicted demand which was expected to be much higher for the Xbox 360 than it had been for the original Xbox. Also‚ in addition to Microsoft’s current engineering team‚ they attempted to further
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Microsoft 1 MicArosoft Outsourcing Xbox Production Geovanna Garcia BUS25010016-200905 – International Business Environment Professor Adkins September 2009 Microsoft 2 Microsoft – Outsourcing Xbox Production When Microsoft decided to enter the video game market with its Xbox gaming console executives had to make a strategic decision whether to manufacture the Xbox or outsource the manufacturing. After some studies‚ it was decided that they did not have manufacturing and
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Microsoft Xbox Xbox Outline Executive Summary Page 3 Situation Analysis Page 3 Market Summary Page 3 - 5 SWOT Analysis Page 5 - 6 Competition Page 6 Marketing Strategy Page 6 Marketing Objectives Page 7 Financial Objectives Page 7 Positioning Page 7 Marketing Mix Page 7 Marketing Research Page 7 - 8 Controls Page 8 Marketing Plan Summary Page 8 - 9 Works Cited Page 10 Executive
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Microsoft is a world leader in the PC industry and has $36.2 billion of cash. However‚ sales of PC would not last forever! The PC industry which is in its fourth decade shows signs of saturation and maturity (exhibit 13 in case). Launching XBOX allowed Microsoft to drive a revolution in digital entertainment and deliver the future of experience. The decision taken by Microsoft lead to its diversification in gaming consoles and online gaming industry. The diversification allowed Microsoft to utilize
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CASE: GS-49 DATE 04/14/06 EVOLUTION OF THE XBOX SUPPLY CHAIN With the first generation of Xbox‚ our ambition was to change the way people think about video games. Starting today with Xbox 360‚ our ambition is to transform the way people play games and have fun. 1 —Robbie Bach‚ President of the Microsoft Entertainment and Devices Division In November 2005‚ Microsoft prepared to launch its next-generation video game console‚ the Xbox 360. A global release was scheduled‚ beginning on November
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Xbox Scorpio Specs‚ Features‚ Price‚ & Latest Update: Phil Spencer Explains Why ‘Beast’ Console Will Cost More than Xbox One S Xbox Division head Phil Spencer has made it pretty clear that consumers should expect the Xbox Scorpio to have a “higher price.” This prompted analyst Michael Pachter to comment that it would be a “suicide” for Microsoft to release Project Scorpio for more than $399. Not to let the “beast” of a console’s name be tainted ahead of its release‚ Spencer reveals the reason why
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Evolution of the Xbox Supply Chain In July 1999‚ Microsoft announced its expansion to invade the gaming hardware market aiming to provide a console that would enable the gamers to push their skills and competency to new limits. This new console‚ Xbox‚ is much beyond what was then offered by fearsome competitors like Sony and Nintendo. Two years later‚ Microsoft had to work its supply chain to line up and deliver large volumes of high quality products to the consumer market in time for the 2001
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EVOLUTION OF THE XBOX SUPPLY CHAIN April 2‚ 2007 Contents Section 1: A Synopsis and interpretation of the Supply chain changes made between Xbox and Xbox 360 Section 2: Benefits and Risks of global launch of Xbox 360 Section 3: Benefits and Limitations of using EMS firms concentrated in China and an Analysis of the co-ordination efforts required Section 4: References 21 Section 1: A Synopsis and interpretation of the Supply chain changes made between Xbox and Xbox 360 by Anand Kangala
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