The only phone with Office‚ Xbox LIVE®‚ and thousands of apps. A marketing case study about Microsoft Windows Phone ® Yehia Hassan ® 20081093 Supervisor PhD Amal Nour Eddin Rouhana © September 2012 Windows Phone windowsphone.com index+contents Smartphone Industry: Smartphones history‚ Markets and Trends Why Windows Phone? 01 Microsoft Corporation Divisions+Products 02 Windows Phone Division Windows Mobile Launching+Positioning Market Share+Rebranding 07 Windows Phone Launching+Positioning
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the world’s leading independent developer and publisher of interactive entertainment software for advanced entertainment systems such as the PlayStation® 3‚ PlayStation®2 computer entertainment system‚ the PSP (PlayStation® Portable) system‚ Xbox 360‚ Xbox® video game system from Microsoft‚ Nintendo Wii‚ Nintendo GameCube‚ Game Boy® Advance and the Nintendo DS as well as PC and games for mobile phone devices. EA has been a leader in its field since the company was founded in 1982. Since its
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Secondly Kodak was the last to penetrate the growing digital market with their design. It was as if they waited to see what the market was doing and then piggy backed off of competitor’s ideas. This is similar to the Sony Play station and Microsoft Xbox competition that was happening during that time. A new System turnover takes approximately 7 years after its previous version was released.
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Increasing game complexity requires more sophisticated consoles • Must sell consoles at a loss Significant Milestones in Video Game Console industry 1967 First video game console Brown Box 2000 Sony released PS2 2001 Microsoft released Xbox 1972 First commercial video game console Magnavox Odyssey 1996 Nintendo released N64‚ last mass market system to use Cartridges 2001 Nintendo released Game Boy Advance 1975 By Atari Inc‚ First Commercially successful video game
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Sony Corporation and the Video Game Console Market: 1 A Competitive Analysis By Ryan Bogner‚ Peter Hung‚ Guan Wang‚ and Steven Wang 1 This report evaluates Sony Corporation’s strategy in the console gaming market from the top-down perspective of the entire corporation. Executive Summary Sony’s current strategy in the video game console market is simple: use the technologically superior Playstation 3 as a loss leader to introduce the Blu-ray optical drive2 into consumers’ homes and leverage that
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Microsoft’s Diversification Strategy 1. Why did Microsoft‚ the most successful computer software company‚ choose to remedy its strategic disarray? Microsoft is a multinational computer technology corporation headquartered in Redmond‚ Washington that develops‚ manufactures‚ licenses‚ and supports a wide range of products and services related to computing. The company was founded by Bill Gates and Paul Allen on April 4‚ 1975. Microsoft is the world’s largest software maker measured by revenues
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Nintendo with a steady amount of customers buying their products so the ability to sell it cheaper than competing consoles.Customer loyalty – because it’s different‚ customers tend to stick to Nintendo products. Or have it as well as a PlayStation or Xbox (which customers usually have one or the other). | Graphics – Compared to other consoles such as Sony and Microsoft‚ Nintendo’s graphics are poor. Customers after realistic games such as sports games‚ will not choose a Nintendo over PlayStation or
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Brand Audit and Fingerprint of Nintendo Ltd Contents Page Number 1.0 Corporate Brand Audit 2 1.1 Brand Description 2 1.2 Brand Strength 4 1.3 Brand Future 6 2.0 Brand Fingerprint (Lead product - Nintendo Wii) 7 2.1 Target 7 2.2 Insight 7 2.3 Competition 7 2.4 Benefits 7 2.5 Proposition 8 2.6 Values 8 2.7 Reasons to Believe 8 2.8 Essence 9 2
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going out of style‚ they quickly move in to DVD rental. • Brand Familiarity. • Blockbuster have global network of stores. • High quality products and Up to date Movies. • Game CDs for all brand‚ such as Nintendo DS‚ PS2‚ PS3‚ PSP‚ Wii‚ Xbox‚Xbox 360 • Offer movie Rentals and Video game rental. • Partnership with Movie Studio. • Still able to get new releases before Netflix & Redbox. • T-Mobile Subscribe. For an example: subscribers able to buy and watch the latest movie releases
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technologically and graphically advanced over the years. A game from the PlayStation console in the mid-1990s to early 2000s would not phase parents as the graphics in the game are primitive and unrealistic (as the technology was new). A game from the Xbox 360 console from the early 2000s to now would be very graphically advanced. The developers of modern games incorporate better character interaction‚ plot‚ action‚ and overall design‚ making the game more enticing and interesting to the player and engrossing
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