BMW strategy to achieve the continuity of the Mini Coopers brand was to maintain its original legacy as one of the world’s iconic vehicles ever made. Mini was first developed in the 1950’s by a gentleman named Alex Issigonis. Its original design was develop to be fuel efficient due to the global fuel shortage (Horatiu‚ 2012). In the early 1960’s‚ a guy by the name of John Cooper vision the Mini as sports car and created the very first Mini Cooper. Mini Coopers legacy since its creation in the 50’s
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Instructions for the Mini-Cog Test Page 1 of 2 Instructions for the Mini-Cog Test Administration the Mini-Cog test is a 3-minute instrument to screen for cognitive impairment in older adults in the primary care setting. The Mini-Cog uses a three-item recall test for memory and a simply scored clock-drawing test (CDT). The latter serves as an “informative distractor‚” helping to clarify scores when the memory recall score is intermediate. The Mini-Cog was as effective as or better than
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Mini-Case. A. It is important for the decisions taken in the company‚ investment decisions and financing decisions‚ Every decision taken in the company has a financial impact‚ Investment projects‚ how much to invest and what assets to invest‚ To raise the necessary cash‚ To increase the shareholders’ stake in the firm B. Sole Proprietorship: Sole owner of a business. The manager and the owner is the same person. The sole proprietorship has unlimited liability. You pay taxes as owner and for
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Television: Educational or Entertainment Com/156 October 14‚ 2012 Ms. Mary Harmon Television: Educational or Entertainment When it comes to television programming‚ there are many different options available for people of all ages. What kinds of television shows are children watching today? Television stations offer ratings that can be helpful with choosing the programming suitable for children to view. The big question is how effective are those ratings and are children watching the right
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Man’s greatest achievement? Perhaps not‚ but can you afford not to read on when I am about to tell you about Television? Many an afternoon has been enjoyed by a family‚ bonding over the discussion of Television. Cited by many as the single most important influence on post modern micro eco compartmentalism‚ Television is featuring more and more in the ideals of the young and upwardly mobile. Often it is seen as both a help and a hinderence to the over 50‚ who are likely to form a major stronghold
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Case Analysis: BSB vs. Sky Television How might BSB have been able to identify News Corporation as a potential competitor prior to Rubert Murdoch’s announcement of the launch of Sky Television? Reportedly BSB was taken by surprise with the announcement of the launch of Sky Television but there were numerous signs that pointed to News Corp’s possible entry into satellite television and‚ at the least‚ BSB should have been aware of the potential of a competitor to enter the market. BSB ignored one
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regulations are strongly affecting the automotive sector; increasing restriction aimed to the environment preservation and pollution abatement are being applied‚ especially in the European countries‚ with a major impact on automobile manufacturers‚ and MINI (Bmwgroup‚ 2010) Economical Economic growth on certain countries and a strong economical crises of others are the two variables which strongly affect the automotive sector; as mentioned before BRIC countries are experiencing growth with a resulting
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International Journal of Pharmaceutics 323 (2006) 93–100 Compressed mini-tablets as a biphasic delivery system Carla M. Lopes a‚∗ ‚ Jos´ Manuel Sousa Lobo a ‚ Jo˜ o F. Pinto b ‚ Paulo Costa a e a a b Departamento de Tecnologia Farmacˆ utica‚ Faculdade de Farm´ cia‚ Universidade do Porto‚ Rua An´bal Cunha 164‚ 4050-047 Porto‚ Portugal e a ı Departamento de Tecnologia Farmacˆ utica‚ Faculdade de Farm´ cia‚ Universidade de Lisboa‚ Av. Prof. Gama Pinto‚ 1649-003 Lisboa‚ Portugal e a Received
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TELEVISION-BOON OR BANE Since the invention of the television by John Lagie Baire in 1920‚ television has been one of the most widely used equipments in households all around the world. People have been amazed by the wide reaching capabilities of television. However‚ it has been argued that the invention of the television was a mistake and that television has become one of the most baneful machines that man has created. Television has led to a new era of knowledge. Television has helped in spreading
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MINI COOPER 10.2478/v10284-012-0001-3 MINI COOPER: CURRENT MARkETING STRATEGY‚ DIGITAL MARkETING APPROACH‚ THE BRAND & ETHICAL vALUES OXANA SRIBNYAK ABSTRACT This paper aims to analyse the MINI’s case study to discover which marketing tools have best served to build a world-class iconic car brand. Using knowledge learned over the marketing course‚ their current marketing strategy will be analysed in detail. The second part will then critically examine the digital marketing approach of the
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