Canadian Tire Corporation (CTC) is an $8Billion dollar network of businesses involved in retail‚ financial services and petroleum operations. They had just completed a strategic plan in 2002 with a clear corporate goal "to become a top quartile performer in our market sector as measured by total return to stockholders". This mandate guided CIO Andy Wnek to create IT strategies‚ imperatives and vision of "an agile It team‚ aligned to business priorities‚ operating a simpler technical environment with
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Tire City Case 1993 1994 1995 Notes-96 Multipli er 1996 Notes-97 Multipli er 1997 INCOME STATEMENT Net Sales Cost of Sales Gross Profit 16230 9430 6800 20355 11898 8457 staff projected 20% 23505 incr 58.1% 93‚ 58.5% 94‚ 13612 57.9% 95 9893 maintain same relationship to sales; 32% 93‚ 31.2% 94‚ 7471 31.8% 95 but "no depreciation on new expansion in 96 and expense on other assets should 213 remain the same % of S/T (Maturities of L/T) & L/T debt; 10.5% 93‚ 10.6% 94‚ 10.4% 94 95 2115 Rate (% of
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chosen industry is Tire and the company is Goodyear Tires and Rubber Company which was founded in 1898 by Frank Seiberling in Akron‚ Ohio. Goodyear manufactures tires for automobiles‚ commercial trucks‚ light trucks‚ SUVs‚ race cars‚ airplanes‚ farm equipment and heavy earth-mover machinery. The Goodyear Tire & Rubber Company ranks third among the world ’s tire manufacturers after Bridgestone Corporation and Michelin. The selected brand is Dunlop Tires which is owned by Goodyear Tire and Rubber Company which
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Goodyear is the third largest tire manufacturing company in the world. It has 15% market share in the US but the second in rank Michelin is also slowly gaining in on the market share. Another threat to Goodyear’s market share was the slowly increasing share of private labels. In order to avoid losing their market share they needed to transform themselves from a manufacturing based company to a company to a customer value based company. Consumers of replacement tires: Consumers are people who own
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Firestone/Ford Tire Controversy (A) 1.) Why did Sears‚ Ford and Firestone react differently to the same incident? Sears was one of the largest retailers of Firestone tires in the United States during the 2000 controversy. As they were simply just a dealer of tires to the public‚ they were inclined to halt sales of the tires before the official recall was announced for the benefit of their customers. Even though they had a longstanding relationship with Firestone‚ they had to pull the tires off the shelves
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Launch (Condensed) O N In January 1992‚ Barry Robbins‚ Goodyear’s vice president of marketing for North American Tires‚ was contemplating the upcoming launch of the Aquatred‚ a new tire providing improved driving traction under wet conditions. The Aquatred would be positioned in the U.S. market as a replacement tire for passenger cars. Over recent years‚ the replacement tire market had matured and new channels had gained share‚ so Robbins needed to make sure Goodyear had the right product
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How do consumers purchase tires? Tire consumers (at replacement market) will buy tire at two different occasions: when they need new tire immediately (emergency occasion)‚ and as a spare change in case of emergency (preventative occasion). It is dubbed a “grudge purchase” where consumers won’t have any choice but to buy tires in order to make sure that their car is able to run. The average time between purchases is 2.5 years but more than 50% of all consumers buy the tire at the same time they became
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P’s in marketing Mix Products: Goodyear produces tires for nearly all types of vehicles including passenger vehicles‚ light truck tires and highway truck tires. There are currently 30 different types of passenger car tires ranging in price‚ tread wear index’s‚ traction and temperature grades that Goodyear has to offer. Price: Retail tires for passenger vehicles range from $125 to $175. Place: Goodyear distributes its products to some 8000 locations in the United states‚ and some 25‚000
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FORD AND FIRESTONE CASE STUDY 1. SUMMARY This case involves Ford and the Japanese tire manufacturer‚ Bridgestone/Firestone. The Ford Explorers which were prone to rolling over‚ came equipped with Firestone defected tires. The tire seemed to have a defect that caused the tread to separate from the whole of the tire and cause the vehicle to flip. Although Firestone knew about such defects‚ they continued to produce despite knowing the deadly consequences that lay behind their actions. The
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provided by Goodyear Tire should be recognized as a theory of the way Goodyear Tire conducts business activities‚ rather than suggestions of how Goodyear Tire should conduct business. Goodyear Tire is a publically traded company‚ which has many different types of plants such as synthetic rubber tire mold‚ retreading tire‚ aircraft tire‚ chemical plants‚ and tire plants throughout North America‚ Europe‚ Middle East and Africa‚ Latin America‚ and Asia. (Goodyear Tire Corporation) In addition
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