Referring to Millward Brown’s research‚ identify the competitive advantages of FMCG companies. Discuss if these competitive advantages are sustainable and suggest how these companies should further develop their competitive advantages in future. The case study talks about how fast moving consumer goods (FMCG) achieve competitive advantages in marketing. A company is said to have a competitive advantage if the company has greater profitability comparing to the average profitability of his rivals
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Water crisis in Kenya Ygnacia Bradford October 12‚ 2010 An increasingly serious drought continues to plague the county of Kenya effecting the environment and numerous ways. The Population‚ Health Risks & Disease The typical day for a rural Kenyan family‚ usually children‚ who should otherwise be in school‚ walk several miles to search for water to provide for the family for cleaning‚ and food preparation. Most times the water is dirty‚ not treated or which is contaminated by surface
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Physical distribution is a term used to describe the methods and means by which a product or a group of products are physically transferred‚ or distributed‚ from their point of production to the point at which they are made available to the final customer.(Rushton at el 2010) In other words is the set of activities concerned with efficient movement of finished goods from the end of the production operation to the consumer. Physical distribution takes place within numerous wholesaling and retailing
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Fast MovinFastMovingConsumerConsumerGoodsGoods (FMCG)(FMCG) 1 Dissertation Report On Buying Behavior of FMCG Products Submitted To: Submitted By: Prof. R.P.Singh Vandana Chandra Director (ABS) MBA (Agri-Business) AMITY University AMITY UniversityLucknow Campus Lucknow Campus Under the supervision of: Mr. Ashish Chandra Faculty Guide (ABS) AMITY University Lucknow Campus Acknowledgement I consider my proud privilege to express deep sense of gratitude to Prof. R.P.Singh for his
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Guidelines for the CP Project (Code) for Sem. III PART – I GENERAL INFORMATION 1 About the Company / Industry / Sector Overview of World Market Overview of Indian / Gujarat Market Growth of the Company / industry / Sector 2 About major Companies in the Industry 3 Product Profile (Major Products) PART – II PRIMARY STUDY 4. Introduction of the Study Literature Review Background of the Study Problem Statement /Rationale / of the Study Objectives of the Study Hypothesis 5. Research Methodology
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POLITICS AND VIOLENCE IN KENYA The 2007 Post election violence in Kenya has by far been the most adverse form of ethno-political violence witnessed since the political freedom was wrestled from the hands of our colonial masters .Since the restoration of multiparty politics‚ with the repealing of section 2A in 1991‚ ethnic based violence has always been part and parcel of the electioneering period. The violence that erupted after the hotly contested presidential race were a shocker to the Kenyans
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clamour for constitutional reforms in Kenya ended on August 4‚ 2010‚ when Kenyans overwhelmingly voted for the draft constitution by 67 per cent. On August 2010‚ President Kibaki promulgated the Constitution at a public function at Uhuru Park‚ Nairobi. And this was the culmination of a long journey going back to 90s and late 1980s. When President Kibaki came to power on December 30‚ 2002‚ the constitutional review process got a major boost. The Constitution of Kenya Review Commission (CKRC) had collected
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Stock market and Fundamental Analysis on FMCG Sector A summer training report submitted for the Partial fulfillment of the Master of Business Economics [M.B.E.] Semester II Submitted by [ Vaywala Divyesh M.] Roll No [46] Submitted to DEPARTMENT OF ECONOMICS VEER NARMAD SOUTH GUJARAT UNIVERSITY SURAT 395 007 [June-2010] 2 DECLARATION I declare that summer training report entitled Overview of Stock market and Fundamental Analysis on FMCG Sector submitted for the partial fulfillment
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Current Trends: Challenges faced by FMCG supply chain in India * Several layers of intermediaries does not allow the supply chain to be cost effective and efficient. * Use of IT and other systems like ERP‚RFID is not very prevalent. * Complex tax structure: High Indirect tax‚ lack of uniformity‚ high octroi and changing tax policies result in escalating prices at every level of supply chain. * Poorly developed agricultural infrastructure. * High power cost * Lack of proper
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and external security matters of a country.1 In August 2012‚ a series of ethnic clashes between the Orma and Pokomo tribes of Kenya’s Tana River District resulted in the deaths of at least fifty-two people. The violence was the worst of its kind in Kenya since the country’s 2007–08 crises. The violence left 118 people dead and more than 13‚500 displaced and another more than 30‚000 people affected by the ethno-political clashes. Over 50% of the 13500 are children the rest being women and elderly.2
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