RURAL MARKETING STRATEGIES-WITH REFERENCE TO FMCG It’s not only the grass is greener in the country side‚ that’s also where a chunk of corporate top line actually comes from. It’s time to tap the rural gold mine. The Hindu Business Line Abstract: Rural marketing is the much talked subject for the business establishment. A decade ago rural market was seem to be unstructured and this was not found to be a target location of the corporate. This is due to the hurdles such as illiteracy
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“THE IMPORTANCE OF THE BRAND NAME ON CONSUMER PURCHASE DECISION” Dissertation Submitted in partial fulfillment of the requirement for Post Graduate Program in Business Management. ISB&M Logo 2006-2008 Guide By - Banasree Paul Sovan Nandi Roll No.-p/mn/c/06/043 This is to certify that the present study‚ “THE
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launched in 1993‚ was the first toothpaste with a unique anti-bacterial agent to address the consumer need of checking germs even hours after brushing. Pepsodent packs included a Germ Indicator in February-May 2002‚ which allowed consumers to see the efficacy in fighting germs for themselves. As a follow-up‚ in October 2002‚ Pepsodent Fresh & Pepsodent Family offered Dental Insurance to all its consumers to demonstrate the confidence the company has in the technical superiority of the product
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Languages Pre-sessional Programme ESSAY COVERSHEET Title: Why do business need to work on social media marketing and how should they do social media marketing effectively. Name: Tanyanun ChavalakulClass: PS12CM Tutor: Cornelius MedveiWord Count: 2‚133 words Introduction With the influence of Internet nowadays‚ social media is the means of communication and interaction. The use of social media is adapted to people routine’s life. Because of the technology development‚ people try
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once in a while he will use his old beat down beetle (Volks Wagen). During the course of his services‚ development improved around on the island with construction of new road networks and just then he decided to invest his savings in buying cars‚ moving his business mainly to car rentals and thus became swift car rentals. Over the course of time Richard Bronson‚ expanded his business as his customers increased‚ buying more cars and employing more staff till he passed away in 2008. His son Peter
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Departments: Korean Consumer & Society Social Media’s Impact on Policy Making (Age) 20-24 25-29 30-34 35-39 40-49 50-59 60 and above Source: National Election Commission (Aug 3‚ 2010). Press Release: “Analysis of Voting Rates in the 5th Nationwide Local Elections.” October 2011 | SERI Quarterly | 125 Social Media’s Impact on Policy Making has also become a potential solution for Korea’s government to improve operations and address numerous issues. According to the 2011 IMD World
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FMCG Market Pakistan The consumer market especially FMCG is one of the fastest growing industry in Pakistan and there are many players of global fame like Uniliver‚ Nestle Pakistan‚ Colgate Pamolive‚ PEPSI CO‚ Kraft Foods and well established local contributors for instance‚ Tapal Tea Pakistan Pvt Ltd‚ Engro Foods‚ Seasons Canola Pakistan( Wali Oil Mills). The objective of this blog is to prepare a complete data of FMCG trade nationwide which could help lot of new entrants and to provide useful
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The Social Media Revolution As the discovery of fire and the wheel forever changed our society and culture; as the farming and domestication of animals changed the structure of the society and the landscape itself; as the Industrial Revolution forever changed society dynamics; so is the new technological era changing our culture‚ society and behavior patterns. The new social media revolution comes with its challenges; however‚ I believe that if we take the time to understand how it affects our
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A Report on Business Development at SRV Media Private Limited Submitted by Prachi Mehta PRN: 11030241120 MBA (ITBM) Division C (2011/2013) Symbiosis Centre for Information Technology a constituent member of Symbiosis International University (SIU)‚ estd.‚ under Section 3 of UGC Act‚ 1956 by Notification No. F.9-12/2001-U-3 of Govt. of India Year of submission 2012 Symbiosis Centre for Information Technology a constituent member of Symbiosis International (Deemed University)
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A Project report On Study of social media consumption habits and its impact on branding and promotional activities of the corporates In partial fulfillment of the requirements of the Summer Internship of Master of Management Studies Through Institute of Management Studies & Research under the guidance of Prof. Submitted by MMS Batch: . CERTIFICATE This is to certify that Mr. ‚ a student of Institute of Mangement Studies
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