penetration (The Guardian‚ 2010). By December 2012‚ an estimated 8‚5 million people will have access to the internet(Internet World Stats‚2012). Social Media Social media is the various online tools available‚ which enable user to communicate and share resources (Jobsearch.about.com‚ 2013). Due to consumer demand and the popularisation of social media‚ South African online advertising grew by 32% in 2008(The Guardian‚ 2010). However‚ not everyone will continue to stay. Although‚ incentives such
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Abstract Along with the web 2.0 prevailing since the beginning of the 21st century‚ social media has become one of the most important tools for companies to develop the markets or public relations during this decade. Most companies around the world have a good sense of the importance of the social media. Companies use all the social media websites available to create more chances to meet more businesses online‚ or only to get a platform to show what they have such as products or services‚ even though
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sporting goods‚ lawn and garden supplies‚ small appliances‚ pet and cleaning supplies‚ home-related products‚ snacks and popular food items. Trader Horn Mission Statement Trader Horn is dedicated to supplying customers from across the western Pennsylvania area with a vast inventory of quality‚ low-priced items that can be used to fit any need. This commitment to exceptional service is why so many customers have declared Trader Horn as “My Favorite Store.” Trader Horn: Sporting Goods By offering
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Consumer attitudes to Western fast food restaurants 1. The introduction of the program. I am the manager of a restaurant‚ I plan to affiliate a western fast food restaurant. so‚ I have to investigate the attitudes toward western fast food restaurants in Xi ’an city. Among most western restaurants‚ the KFC‚ the McDonalds and the Pizzahut. Therefore‚ I decide to carry on the market survey. 2. The background and history of the three companies. KFC Corporation (KFC)‚ founded and also known as Kentucky
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FMCG Concept and Definition: The term FMCG (fast moving consumer goods)‚ although popular and frequently used does not have a standard definition and is generally used in India to refer to products of everyday use. Conceptually‚ however‚ the term refers to relatively fast moving items that are used directly by the consumer. Thus‚ a significant gap exists between the general use and the conceptual meaning of the term FMCG. Further‚ difficulties crop up when attempts to devise a definition
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Social Media Marketing Book Analysis The book Socialnomics: How Social Media Transforms the Way We Live and Do Business by Eric Qualman offers critical insight in how social media marketing is the wave of the future. Qualman argues that “social media touches nearly every facet of our personal and business lives” (xiii). Social media is the new arena for the competitive environment. A competitive environment is defined as a state in which a company must operate‚ particularly in reference to similar
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Ikea Social Media Ikea is the world’s largest home furnishings retailer. It has early on adopted the digital mode of marketing and has made great use of social media with immense emphasis on its digital catalogue which is the main goal of the retailers marketing strategy. Ikea has 345 operational stores across the world as of 2013‚ its digital marketing strategy is relatively the same. There is extensive use of social media with separate country pages for respective markets‚ and an ever increasing
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Role of Social Media in HR Means of communication has undergone major changes during last century. The growth has been from‚ communication through telegrams to telephones and currently an entire new series of technical wonders have replaced the earlier modes e.g e-mails‚ web chats‚ video conferencing‚ which in fact have brought people closer‚ in constant touch and made the world a small place to live. Now is the era of mass digitization with prolific use of ‘Social Media’. The use of technology
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Reflection on Social Media Social media‚ in recent years has provided people with fast‚ convenient ways to communicate with other people from around the world. People can use social media to do research‚ communicate with others or do their work online and these services are usually free. However many people believe that there certain downsides to these conveniences. Social media has suffered some bad publicity from things like identity thefts‚ false profiles‚ and online predators. Nonetheless‚ social media
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Social media was the main factor that resulted in the fast spreading of the Arab Spring – a number of revolutions through more than 15 Arab countries. The Arab Spring is proof that social media makes it possible for one person’s idea to spread to millions of people in a short amount of time. Social media is the quickest and most powerful way to spread information and we should not deny it as a part of our daily lives. One advantage of social media is speed. The internet is the fastest way to spread
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