Vol. 2 (8)‚ 2012‚ 434-443 RESEARCH ARTICLE RESEARCH ARTICLE Brand Awareness and Customer Preferences for FMCG Products in Rural Market : An Empirical Study on the Rural Market of Garhwal Region 1 Anupam Jain and 2Meenakshi Sharma* ABSTRACT The purpose of this study is to examine the brand awareness in rural area and to study the interest of consumers in branded products of Fast Moving Consumer Goods (FMCG). The brand awareness is showing increasing tendency everywhere and Garhwal Region
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Petty and Cacioppo (1983) states that the goal of advertising is to influence consumer behaviour. This statement has important psychological implications since as Percy and Woodside (1983) note there is a strong connection between advertising‚ consumer psychology and social psychology. In order to design advertisements that ultimately lead to intended behaviour‚ it is first important to understand how advertising works and the main psychological processes related to it. A) Methodologies for data
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What is the biggest problem teenagers face today? The problem is right in front of everyone. It is a very simple problem. The problem is social media! Social media presents many problems‚ bullying being one of the biggest. Bullying can be started anywhere but social media makes it that much easier to start. Social media gives access to personal information about anyone. Bullies have the opportunity to access anyone they choose. Most bullies are not brave enough to bully a person to their face but
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Social Media & Teens Over the last five years‚ technology has been rapidly changing and expanding in every field imaginable. So these days making it without some knowledge of technology is illogical. Social Networking Sites allow teenagers to experiment with today’s gadgets‚ which will be useful to them in the future. Almost all college classes require the use of a computer. So before you jump the gun and say your teen isn’t mature enough to be interacting on social networking sites
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study focus on the impact that social media might be having on young adults’ excessive interest in one’s physical appearance and how having these behaviors are changing our society to be more indulged in selfish behavior. A large number of people use social networking platforms; however‚ it is debatable on how these platforms shape the characteristics and personality of the person. A survey was created to ask the question to young adults if they think that social media have a connection to selfish
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The pros of social media Social media has become massively popular in recent years and for good reason. There are a lot of benefits to using social media. While not everybody will agree that it is a good thing and there are certainly some disadvantages to it on the whole it would be fair to say that the benefits outweigh the negatives. This is a big part of why social media has become so popular. The main pro of social media is that it allows you to interact with far more people than you would
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SOCIAL MEDIA Assalamualaikum and Good evening Puan Wan Narmi Aziana Wan Abdullah our lecturer and my lovely friends. My name is Noor Adibah Binti Abdul Hamid. The reason why I’m standing here because I would like to tell about the advantages and disadvantages of Social Media. First of all‚ I would like tell you what is social media. Social media is the social interaction among people in which they create‚ share or exchange information and ideas in virtual communities and networks. Andreas Kaplan
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Who Owns Your Company’s Social Media Accounts? Some business assets are easy to spot: a company car or fax machine‚ for example. Others are intangible‚ like a bank account or line of credit. And then there is one item that is just emerging as a recognized business asset: social media accounts. Yes‚ a business can “own” its social media presence. Online accounts for Facebook‚ Twitter‚ LinkedIn‚ and so on are valuable resources and‚ increasingly‚ businesses are struggling with determining to whom
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the media or from social media or do they just get half of the pie. Because in the story Beowulf the people only got the part of the pie they religion leaders wanted to give. Which in many cases they don’t give the right piece‚ like for example the media and social media don’t always give the people the right part of the story‚ they just give the part they want them to know. So that way it can catch the viewers attention and make them interested to learn more about the story. How social media educates
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Stakeholder Brand Management CONTENTS Introduction 2 Understanding Consumer Identity—the Cornerstone of Brand Symbolic Meanings 2 Understanding Consumer Identity Helps Brand Communication 5 Critical Evaluation of Understanding Consumer Identity 7 Conclusion 9 References 10 Introduction Belk (1988) has pointed out that the most basic and powerful fact in marketing is that we are what we have. This statement highlighted the importance of consumers’ identities
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