SOCIAL MEDIA: BOON OR BANE? Roberto M. Macatuggal‚ Ph.D. Web 2.0 has enabled web-based services‚ such as social networking sites‚ wikis‚ communication tools‚ etc.‚ that emphasize collaboration and sharing among users. This platform (Davis‚ 2012)‚ described simply as the read/write web‚ allows users to be both consumers and producers of online content. It is an interactive two-way web; a place where everyday folks with Internet access can create and edit stuff. Davis compares Web 1.0 and Web
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Social Media as a Tool for Generating Votes The use of social media to generate votes is a very new concept. It is still in its preliminary stages but it shows great results as it helps gain popularity among the voters and confidence through them. Various instances of the use of social media have occurred in the past three years which sort of reconcile the fact that it is a powerful tool‚ not only in generating votes but‚ spreading awareness‚ messages; collecting data and understanding the people
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Social Media’s Effect on Marketing Since commerce began‚ businesses have always looked for creative and innovative ways to sell their products‚ using any means to convince potential customers that buying their product will help improve their lives. As society’s values change‚ marketing professionals have had to adjust their methods of communicating the value of a product or service to customers. In the 21st century‚ with the economic competition as high as it has ever been‚ marketing professionals
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Alvarez‚ B. A & Casielles‚ R. V. (2005). Consumer evaluations of sales promotion: The effect on brand choice. European Journal of Marketing ‚ 39 (1)‚ 54-70. Arnould‚ E.‚ Price‚ L. & Zinkhan‚ G. (2004). Consumers. New York: McGraw-Hill. Assael‚ H. & Keon‚ J. (1982). Nonsampling vs sampling errors in survey research. Journal of Marketing‚ 46 (2)‚ 114-123. Atilgan‚ E.‚ Aksoy‚ S. & Akinci‚ S. (2005). Determinants of the brand equity: A vertification approach in the beverage industry in Turkey
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SOCIAL AND POLITICAL IMPLICATION OF SOCIAL MEDIA A SEMINAR PRESENTED BY ADEBAYO‚ SEGUN MATRIC NO: 173998 TO THE DEPARTMENT OF PHILOSOPHY FACULTY OF ARTS UNIVERSITY OF IBADAN COURSE: PHI 713- SOCIAL AND POLITICAL PHILOSOPHY LECTURER IN CHARGE PROFESSOR DIPO IRELE June 2013 INTRODUCTION: Communication is as old as humankind‚ it is the basis of social interactions and life blood of human societies‚ we can say without communication. Each individual would merely be an island
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games‚ learn about the products that a specific to their demographics‚ and even earn rewards. Customers can sign up for newsletters that will provide information such as age group‚ sex‚ world location‚ interests‚ and specific product interests. Consumers are also able to increase satisfaction by the ease of location and information provided to contact Coke and reading the FAQs. This aids Coke by providing specific target market data and improving their customer relationship management‚ therefore
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Social Media Research report Table of contents Page 1. Introduction 2 2. Definition of social media and global economy 3 3. Social media and establishments of networking sites 3 4. The business impact towards the social media 4 5. The role of the social media in the society 5 6. Conclusion 6 7. Reference list 7 1. Introduction This research report will elaborate on the social media as a concept that
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Aman Gada English 2010 Social Networking: A Barrier There was once a time‚ when humans‚ like ourselves‚ interacted with each other face to face with a god given gift called the mouth. This interaction was a type of excuse to meet one another to share anything extraordinary from an ordinary day. As the world grew bigger our curiosity to explore new mysteries grew as well‚ which led to the increase in distance. Eventually‚ the one’s that we wanted to talk to became difficult and that’s how we started
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Social network for business marketing and promotion ---Angry Birds Social network analysis Rovio Mobile‚ a Finnish computer game developer created one of the most popular video game Angry Birds in 2009.The game was initially released through APP IOS platform and sell to consumers through App Store. In order to catch customer attentions‚ Rovio had promoted Angry Birds through several channels especially the social network; people can download and engage in it everywhere like on
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Friendly’s was looking to increase brand awareness to teens. Problem/Opportunity Statement The organization wanted to make the brand more relevant and exciting to young people. Friendly’s wanted to drive teens who often travel and hang out in groups into the restaurant. They also wanted to promote their new summer beverages. Target Public In an effort to reach the younger demographic of teens ages 13-24‚ Friendly’s‚ along with CONE‚ used social media outlets and multi-media platforms. Solution Provided
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