analyze the brand elements of Nokia as well as to explore on 3 consumer behavior concepts that influence the choices of purchasing mobile phones. The concepts that will be discussed are the Decision making process‚ the Self-concept and the Attitude-towards-object model History of Nokia Nokia started out as a pulp mill in 1865‚ processing wood and paper on the banks of Tammerkoski rapids in the town of Tampere‚ located at southwestern Finland. In 1871‚ Fredrik Idestam alongside with his good friend‚
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FMCG Industry Introduction The fast moving consumer goods (FMCG) sector is a large and important part of almost every economy in the world‚ insofar as the products associated with the industry represents a big part of every consumer budget. The goods produced by the industry are basically necessities and the inelastic nature of the goods makes their impact on economies worldwide significant. The FMCG are sometimes referred to as consumer packaged goods and the various products are characterized
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Title: Social Media Due Date: 6th December 2012‚ 3pm Executive Summary Nowadays‚ in this rapid technology developed society‚ the social media is growing mature. Social media is a channel that provides direct access information throughout the world‚ it giving businesses and individual an opportunity to share their thought‚ products and services and news with other people. As there is a trend of switching demand from traditional media tools to social media‚ marketers realised that social media
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social media Disadvantages Social media has become the new frontier for businesses to implement their marketing strategies. With a low barrier to entry and multiple platforms to utilize‚ social media offers unparalleled opportunities for companies to reach customers and establish brand awareness. However‚ using these platforms to their full potential isn’t always easy and carries a unique set of risks. While social media can be a powerful marketing tool‚ it’s not entirely risk-free. Fans and
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review 3 2.1 Social Media 3 2.2 Social Networking sites 4 2.3 Marketing through Social Media 4 2.4 Brand awareness 5 2.5 Electronic Word-of-mouth and Brand awareness 5 2.6 Customer engagement and Brand awareness 6 3 Conclusion and recommendation 7 References 8 Social media marketing as a tool and creating brand awareness 1 Introduction Marketing communications are a part of marketing mix which companies use to increase sale‚ connect with customer and build brand awareness. However
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The Indian FMCG Industry Dinodia Capital Advisors September 2012 Index I. II. Executive Summary Market Overview – – – – Industry Overview Evolution of the Indian FMCG Sector Porter’s Five Forces Model SWOT Analysis Key Challenges Trends in the Industry Growth Drivers Government Policies Major Segments III. Industry Analysis – – – – – IV. Investments in the Sector – Recent M&A Deals – Recent Private Equity Deals V. Major Players – Major Players – Common Stock Comparison
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defines social media as interactive platforms via which individuals and communities create and share user-generated content using the internet or mobile phones. (Social Media: Cambridge Dictionary) These includes traditional social networking sites like Facebook and Twitter‚ video sharing websites like YouTube and even mobile social media applications like Apple Apps. In this article‚ we will be critically analysing two different companies namely Ben & Jerry and SMRT in their use of social media and
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Introduction: The classification of goods (physical products) is essential to business because it provides a basis for determining the strategies needed to move them through the marketing system. The two main forms of classifications are consumer goods and industrial goods. We are interested in this paper to elaborate more on Consumer Goods Classification only. Consumer Goods: Consumer goods are defined as goods that are bought from retail stores for personal‚ family‚ or household use.
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ROLE OF SOCIAL MEDIA IN THE MARKETING OF GOODS AND SERVICES INTRODUCTION In the technology boom of the late 1990s‚ several companies launched extensive and expensive projects to help them better manage customer relationships through enhanced use of customer data. Social media has reinvented the relationship between companies‚ customers‚ employees‚ suppliers and regulators‚ shortening processes that used to take days or weeks down to just hours or minutes. Companies are using social media to increase
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Journal of Business Research 65 (2012) 1480–1486 Contents lists available at SciVerse ScienceDirect Journal of Business Research Do social media marketing activities enhance customer equity? An empirical study of luxury fashion brand☆ Angella J. Kim a‚ 1‚ Eunju Ko b‚⁎ a b University of Minnesota‚ College of Design Department of Design‚ Housing‚ and Apparel‚ 346 McNeal Hall‚ 1985 Buford Avenue St. Paul‚ MN 55108‚ USA University‚ College of Human Ecology Department of Clothing and
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